Unbounce

OCTOBER 18, 2021

When done right, marketing can be about more than return on investment or brand metrics. When we talk about “marketing that moves,” global brands like Nike or Dove easily come to mind. For example, female software engineers have increased by only 2% in the last * 21 years *. And it’s not for lack of trying. Actually, no.

Artificial Intelligence 136

Artificial Intelligence Marketing Scale Sales Recruiting 136

Neil Patel

FEBRUARY 15, 2021

You can use it to drive traffic, revenue, and brand awareness. Similarly, freelance software engineer lulian Gulea found he could save 62 hours a year by introducing six simple keyboard shortcuts. If you’ve had enough publicity, then chances are there’s some user-generated content about your brand (UGC) you could share.

Social Media 145

Social Media Outsourcing Services Marketing Branding 145

Buffer Resources

OCTOBER 30, 2023

My LinkedIn became my business’ lifeline, connecting me with clients and global brands, while giving me the freedom and flexibility to earn more. While I enjoyed my stint as an engineer at a big corporation, I soon realized it wasn’t for me. For instance, I’m a software engineer turned marketer.

Social Media 129

Social Media Strategy Consulting Content Marketing 129

OpenView Labs

JANUARY 27, 2021

But how exactly someone builds a strong developer brand like Stripe remains a mystery to most. That’s why I interviewed more than 50 developers in DevOps, DevSecOps, and generalist back-end roles about how they prefer to discover, try, and purchase software.

Development 105

Development DevOps as a Service Software AWS 105

FastSpring

DECEMBER 9, 2022

For example, if the checkout screen doesn’t visually match the branding of the rest of the website, the potential customer is less likely to trust that the checkout is secure. We will host your entire storefront and checkout for you with your branding. Checkout: Full Checkout Customization for Higher Conversions.

Payment Services 147

Payment Services Merchant Services Payment Methods SaaS Payments 147

Sales Hacker

SEPTEMBER 4, 2019

Promotional products (AKA swag, tchotchkes, freebies, branded merchandise, you name it) have been around for some time. Fast Company even published an article encouraging brands to stop spending money on swag , citing broad environmental concerns. (a Gives 82% of people a more favorable impression of the brand that gave it to them.

Wireless 111

Wireless Data Sales Branding 111

Buffer Resources

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. As a small business owner, you may not have the same budget as Dove or other big brands, but you can craft content that clicks with your audience. Plus, you have control over the content shared.

Strategy 129

Strategy Social Media Development Team Review Software Review 129

Intercom, Inc.

OCTOBER 19, 2018

The software engineering industry often onboards new hires through short-term programs designed to familiarize engineers with the company’s code base and best practices in order to set them up for success in their role. I had the opportunity to work with our brand new Messenger Framework.

Engineering 106

Engineering Technical Review Software Review Systems Review 106

Stax

AUGUST 26, 2024

Olson recalls brainstorming with the founders to establish the company’s brand voice. “I walked them through a lot of fun thought exercises to pinpoint our brand voice, one being ‘If Fattmerchant (Stax) were a celebrity, who would they be?’” We have wanted to be our own processor—a brand name in the industry.

Payment Services 88

Payment Services Merchant Services Stax Payment Solutions 88

Frontegg

FEBRUARY 1, 2023

Tanya Reilly, Principal Software Engineer @ Squarespace, Joy Ebertz, Principal Software Engineer @ Split.io, Izar Tarandach, Senior Staff Engineer @ Datadog, and Mike McQuaid, Principal Engineer @ GitHub will be talking about modern strategies that you must consider in 2023.

VP of Engineering 59

VP of Engineering Development Cybersecurity New CTO 59

Intercom, Inc.

APRIL 22, 2021

Brian: Your most recent title has been described as a pragmatic look at attaining and operating in staff engineering roles and staff-plus roles, building on the lived experience of folks who are doing the job. And Digg is an iconic brand, really amazing products in its time. Will: When I first moved into management, it was at Digg.

Technical Review 274

Technical Review Leadership VP of Engineering CTO Coach 274

Intercom, Inc.

APRIL 22, 2019

It is very different than traditional software engineering. It really is a great set of speakers from great brands and companies (including Slack and Google and Shopify and Square), so it’s going to be a great two days. As I always say with regards to Philly, “The product is much better than the brand.”

Scale 156

Scale Scaling Underperforming Technical Team AI Search 156

Audacix

JUNE 9, 2023

Table Of Contents As a software engineering leader, you know application security is no longer an activity that you can palm off to someone else. With the increasing number of sensitive data security breaches, it's essential to have the right automated application security tools in place to protect your software.

Software Review 66

Software Review Software DevOps as a Service AWS 66

Intercom, Inc.

DECEMBER 21, 2021

In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens. People associate the service they get with their impression of that brand, and then they talk about it.

VP of Engineering 118

VP of Engineering Technical Review Scale Outsourcing Services 118

Stax

MAY 30, 2024

billion social media users and leverage the 90% likelihood of consumers buying from brands they follow. Also, Retail Dive says that 90% of consumers are likely to buy from brands they already follow on social media. Social media platforms help you build awareness and genuine relationships for your field service software business.

Payment Solutions 88

Payment Solutions Payment Services Merchant Services SaaS Payments 88

Intercom, Inc.

JANUARY 27, 2022

Niamh is a Brand Editor here at Intercom. My male colleagues and male friends who are software engineers have expressed this concern to me that they don’t feel welcome if there’s a Women in Tech event or something like that. Niamh, welcome to the show. Niamh O’Connor: Thanks for having me, Liam.

Engineering 138

Engineering Underperforming Technical Team CTO Management 138

Audacix

FEBRUARY 14, 2023

That is why it introduces complexity in the application development process if you instruct your software engineers to use it. Unfortunately, most software engineers do not use online pretesting tools because it slows down their application development process. Well, that’s not the case if your team uses Cyber Chief.

Cybersecurity 52

Cybersecurity Underperforming Technical Team DevOps as a Service SaaS 52

Sales Hacker

SEPTEMBER 29, 2020

Not me personally, but a bunch of smart PhDs and software engineers, they’re the ones that can make it a reality. And in that context, recruiting and building a company brand, an employer brand, is really, really important because the best people in the world have to want to work with you to accomplish that.

Scale 120

Scale CTO Hire CTO Coach Scaling 120

Audacix

MAY 11, 2023

By combining these techniques, application vulnerability scanning tools can effectively uncover security gaps in an application, helping software engineering managers proactively address them before they are exploited by malicious actors. Acunetix Acunetix Pros Acunetix has a wider brand reach. Has a friendly user interface.

Underperforming Technical Team 52

Underperforming Technical Team Software Cloud Software Engineering 52

OPEXEngine

NOVEMBER 23, 2021

JACLYN ALLEN, PARTNER SUCCESS MANAGER, AND DANIEL REILLY, SOFTWARE ENGINEER, STARTUP GRIND. JACLYN ALLEN, PARTNER SUCCESS MANAGER, AND DANIEL REILLY, SOFTWARE ENGINEER, STARTUP GRIND. For SaaS companies, investor and entrepreneur Elad Gil likes when he sees major brands finding and using a product organically.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

OPEXEngine

NOVEMBER 23, 2021

JACLYN ALLEN, PARTNER SUCCESS MANAGER, AND DANIEL REILLY, SOFTWARE ENGINEER, STARTUP GRIND. JACLYN ALLEN, PARTNER SUCCESS MANAGER, AND DANIEL REILLY, SOFTWARE ENGINEER, STARTUP GRIND. For SaaS companies, investor and entrepreneur Elad Gil likes when he sees major brands finding and using a product organically.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

Outseta

OCTOBER 11, 2019

The company recently announced that it would be transitioning it’s product to focus on helping companies deliver binge-worthy content series that build brand affinity.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

SaaStr

DECEMBER 10, 2019

And it’s also a company that employees 50,000 software engineers. Bill Clerico : And I think the third piece was I think people… There was an excitement about working for a brand like JPMorgan. I think people have a pride in that brand. But we’re not a global brand like I think that the JPMorgan is.

Payment Services 182

Payment Services Merchant Services Payment Solutions Payments 182

Neil Patel

MARCH 4, 2021

The early adopters of Twitter created huge brands and cultivated enormous influence. However, with the help of software engineers or a tool for beginners, you can too create a chat bot. Botsify is used by some of the larger brands, like Apple and Shazam. The early adopters of Facebook groups built massive followings.

Underperforming Technical Team 143

Underperforming Technical Team AI Search Sales Hiring Mobile 143

Neil Patel

MARCH 6, 2023

This makes sense as to why your website and social media platforms are the best places to promote your brand because they are the top video distribution channels. In short, video is extremely beneficial (and not only for increasing brand awareness). Query 5: Ear Piercings Near Me We didn’t get video results for “ear piercing near me.”

Social Media 83

Social Media Education Software Engineering Engineering 83

Sales Hacker

OCTOBER 7, 2021

You can also build your brand as part of this project and remove any alleged “imposter syndrome” (which many men have too, but it isn’t talked about as much). Dianne Kleber, VP of Sales at Community Brands, is an energetic sales leader who is passionate about helping teams exceed their professional and personal goals.

Scale 137

Scale Sales Recruiting Sales Hiring VP of Engineering 137

Sales Hacker

SEPTEMBER 20, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Arrows – launched brand new CRM Cards for HubSpot.

Technical Review 76

Technical Review Scale Technical Cofounder New CTO 76

Neil Patel

MARCH 3, 2021

All the hard work you put into building your brand and customer trust is on the line. Unless you’re a fairly skilled software engineer, making sure a hack is 100% cleaned up is incredibly difficult. For everyone else, Wordfence is my top recommendation for most users to prevent an attack. With Sucuri, it’s guaranteed.

Software Review 129

Software Review Underperforming Technical Team Technical Review Systems Review 129

SaaStr

NOVEMBER 2, 2019

Krish Subramanian: We are software engineers by training. My co-founders cut their teeth at Zoho for over 10 years building product and for over six years [inaudible] software products. When I say we, it’s me and my four co-founders.

Scale 164

Scale Sales Recruiting SaaS Payments Payment Services 164

Mattermark

AUGUST 16, 2017

Geoffrey Weg , the creator of MostPopular.xyz , notices his skyrocketing usage of Amazon after becoming a Prime member in “ Ratings are The New Brand ” Tyler Tate of Crema provides a thorough overview in the first installment of his Startup Cheat Sheet series of “ How to Incorporate Your Company ” From the Investors.

Software Engineering 40

Software Engineering Benchmarks Software Development Engineering 40

Mucker Capital

SEPTEMBER 6, 2018

We started with a couple of the founding team members who are developers, and since then we’ve grown our software engineering team to 10 people. We’re at about 35 people on the team, and we’re working with over 500 restaurant brands now. How does the product work?

Interviewing 40

Interviewing Entrepreneurship Scale Enterprise 40

SaaStr

NOVEMBER 12, 2024

Of course, that can include generating marketing copy, creating digital assets like video and images, and it lets you get into creating personalized experiences for your audience because it learns your brand, its voice and customers.

Artificial Intelligence 290

Artificial Intelligence AI Search AI Technical Review 290

SaaStr

APRIL 24, 2019

Prior to founding Scale, Alexandr was a Tech Lead at Quora, directly responsible for all speed projects and before that a software engineer at Addepar responsible for building and maintaining financial models. In Today’s Episode We Discuss: * How did Alex make his way into the world of SaaS and come to found Scale?

Scale 140

Scale Sales Hiring Scaling Customer Success 140

SaaStr

MAY 17, 2019

But two other software engineers, building [inaudible 00:04:24] that was kind of a time and expense software system. Our second method is driving awareness of G2 and the brand all around the world to every biotechnology, and Ryan Bonnici, our CMO, owns that. And so that was my first.

Scale 160

Scale Sales Hiring Software Review Leadership 160

Buffer Resources

JULY 4, 2024

She focuses on books (reading and sharing reviews of them) and personal branding.  Amber Figlow (@amberfiglow) Content strategist Amber Figlow (@amberfiglow) shares content focused on social media strategies, personal branding, and effective communication tailored specifically for small business owners and content creators.

Social Media 113

Social Media Technical Review Systems Review Trends 113

FastSpring

MARCH 20, 2025

FastSpring is how gaming publishers sell in more places around the world, and for nearly two decades, weve been a payment provider you can use to sell games or in-game items on your website, web shop, or embedded directly into your game with fully customizable and branded checkouts just for you. Jump to video. | Jump to transcript.

Payments 121

Payments Payment Methods Merchant Services Payment Solutions 121

Intercom, Inc.

AUGUST 23, 2018

That’s why people building software have come up with ways of tackling this. For example, services like Docker address the problem that software engineers had of moving their code from one place to another. Especially as projects get bigger, they become more difficult to manage. The solution is to establish a system.

Scale 136

Scale Technology Underperforming Technical Team Engineering 136