SaaStr
JANUARY 26, 2025
Attentive spent months with brands, consumers, and regulators to crack this. This wasn’t just an improvement it fundamentally changed how brands could engage with SMS marketing. The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. The result? Black Friday playbook) 3.
Intercom, Inc.
DECEMBER 4, 2019
One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? 1 Poor definition of value proposition and feature focus.
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FastSpring
FEBRUARY 6, 2025
Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. So how are smaller companies supposed to compete with large brands for the best talent? to working for smaller brands. And some people really value brand names. Lizzie, welcome to Growth Stage.
SaaStr
APRIL 13, 2025
Conrad personally runs payroll for Rippling’s 2,000 employees across a dozen countries as a “part-time job,” while UK companies with even small teams often spend 5-6 days monthly just managing payroll. His rationale: Training capacity : Sales teams can only absorb so much product knowledge. The proof of effectiveness?
SaaStr
MARCH 12, 2025
A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects. “We just need one great CMO who can do it all” – Founders often search for a marketing unicorn who excels at brand, demand gen, product marketing, and digital programs.
SaaStr
AUGUST 31, 2022
Scalability is about capability, so businesses need to understand whether they have the capacity to grow and whether their infrastructure and team can accommodate growth. Once you have solidified your company’s vision and have developed a strategic plan on how you will achieve success, don’t get too comfortable. Creating a category.
SaaStr
MARCH 20, 2021
Many sales professionals can win in an environment like Salesforce or Twilio where you have a dominant — not sole, but dominant — brand, but melt in an environment that is hyper-competitive. Can you sell without a brand backing you? Selling a product without an established brand, at least a mini-brand in its niche, is different.
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