Intercom, Inc.

JUNE 13, 2018

Product positioning, knowledge and brand awareness are your first ports of call in the early days. A bad version of this opportunity is spending half of your annual marketing budget on sponsoring a conference closing party. Any company’s first events team member will need to be a curator, then a promoter and lastly a producer.

Branding 205

Branding Outsourced Development Scale Travel 205

Tom Tunguz

MARCH 3, 2020

Each bucket has a set of disciplines that the team scores. First, it enumerates the important priorities for a marketing team. And second, the scorecard provides a way for a team to understand their strengths and weaknesses. sales enablement: how strong are the materials sales teams use to pitch? Comms Marketing.

Underperforming Technical Team 282

Underperforming Technical Team Marketing Scale Social Media 282

Intercom, Inc.

JUNE 10, 2020

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.

Underperforming Technical Team 291

Underperforming Technical Team Interviewing Communication B2B 291

SaaStr

JUNE 20, 2023

If a VP of Sales has a $500k+ OTE and a big team to manage, does it even make senses to sell courses on the side? Owning an airbnb, doing a podcast, coaching a team, volunteering or trading cards – that’s a hobby and a side-hustle and very much encouraged). Build your personal brand. Same holds true for developers.”

Underperforming Technical Team 325

Underperforming Technical Team Scale Sales Hiring Startup 325

SaaStr

JANUARY 16, 2023

Earlier stage startups: – Have no brand – Have no/little training – Have very few resources. That doesn’t mean they are “bad” Many, in fact, will thrive as a VP or Director somewhere else. It’s just they won’t make it at your particular, early-stage, quirky, pre-brand startup.

Sales Hiring 327

Sales Hiring Startup Underperforming Technical Team Branding 327

SaaStr

JANUARY 18, 2023

Lesson 1: Everything is about your team. Every startup needs strong team dynamics to pull through tough times. It’s all about the team 99% of the time and 1% product and process. It’s about enabling the people on your team to be more productive and efficient. Lesson 6: Pivoting isn’t a bad thing.

Scale 246

Scale Underperforming Technical Team Scaling Interviewing 246

SaaStr

MARCH 30, 2024

Then, you’ll have enough folks and experience to put a small team on a new initiative / segment / market. Micromanaging Your First (and Second) Management Team. Bad operational model / misunderstanding the burn rate. It’s one thing to invest in an area where only 5% of your business is today. The “I Give Up” VP Hire.

Scaling 306

Scaling Revenue Underperforming Technical Team Market Segmentation 306

Intercom, Inc.

MAY 28, 2018

Working as Sales Development Representatives at Intercom, we deal with a huge volume of conversations with potential leads that come in through live chat. Above all, it was a poor experience for our existing customers. Enter our chatbot to help lead qualification. And then our chatbot stepped in to the rescue.

Scale 187

Scale Underperforming Technical Team Sales Customer Support 187

SaaStr

JANUARY 29, 2023

Sometimes it’s VP Sales (OK, often, this is the most common mishire — another post here on what a really great VPS can do for you, and how a poor one can wreck your company, coming). The #1 reason to do a start-up is Career Development. Third, There are Gems At These Top Brands. Sometimes it’s VP Marketing.

Sales Hiring 337

Sales Hiring Scale Underperforming Technical Team Startup 337

SaaStr

DECEMBER 14, 2020

But don’t push the customer and prospect to a breaking point before you’ve “earned” the right, from a brand perspective, to ask for all the seats up front. More on that here: The $2 Million Dollar Man/Woman: How to Think About Scaling Your Customer Success Team. Now some bonus tips: Build an enterprise-only sales team.

Scale 312

Scale Sales Hiring Underperforming Technical Team Point of Sale 312

SaaStr

NOVEMBER 1, 2022

They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Silicon Valley has a deep talent bench.

Scale 293

Scale Sales Hiring Underperforming Technical Team Cybersecurity 293

SaaStr

JUNE 29, 2021

Announcer: Up today, the secrets of market timing, how to develop the right idea at the right time with Allen Gannett, author of The Creative Curve. Those are bad answers, and while you do that, I’m going to have a sip of water. This is where the cloud meets. I want you all to think of some famous people named Lisa.

Underperforming Technical Team 246

Underperforming Technical Team Development Marketing Trends 246

Unbounce

JULY 21, 2020

Let’s face it: brand marketers get a bad rap. At the same time, brand became less exciting—and sometimes an afterthought. Companies have found their edge by investing in incredible brands, and a company’s brand has become its differentiator. What Goes Into a Brand? It was too “fluffy.”

Branding 145

Branding Underperforming Technical Team Scale Growth Hacking 145

SaaStr

AUGUST 1, 2022

The developed world revolves around e-commerce. Push yourself and your team to keep an open mind when you’re considering whom you can serve and how you can serve them. Embed innovation into your team’s DNA. Innovation should happen across the entire company, not just in the product team. Global approach. it can’t be done.

Underperforming Technical Team 263

Underperforming Technical Team Marketing Innovation Investment 263

SaaStr

JULY 1, 2021

We work with brands across the industry, like IBM, Disney, Intuit, Microsoft to help them build better products to understand what their users are doing. The second is pulling more around values, and how we approached team building. Even as a three person team, we went through an exercise to figure out what do we stand for, as a team?

VP of Engineering 299

VP of Engineering Sales Hiring Sales Recruiting Underperforming Technical Team 299

SaaStr

JUNE 7, 2021

If you don’t have tickets, lock in Early Bird pricing today and bring your team! When you get that thing where you’re a rational person and you think it will be great and 99 out of 100 people think it’s bad, that’s when you have opportunity. I was a software developer, a product person. Get tickets here.

Sales Hiring 340

Sales Hiring Underperforming Technical Team SaaS Headcount 340

SaaStr

JULY 15, 2022

Jason Lemkin: You certainly can hire a whole content team and build 10,000 pieces of content, but I will tell you what I have always seen work is one incredible piece a week. Jason Lemkin: But usually your teams can’t do that. So you’re going to need at least three of those in the sales ops team. This always works.

Scale 298

Scale Outsourcing Services Sales Hiring VP of Engineering 298

Intercom, Inc.

SEPTEMBER 19, 2019

This is the recipe for a mediocre sales team. Like a sports franchise, a top team should be both collaborative and competitive. Here are five quick takeaways: To establish a stronger brand and protect the company from competition, Steli recently rebranded Close.io to Close.com. Short on time? to Close.com.

Sales Hiring 184

Sales Hiring Scale Underperforming Technical Team Sales 184

SaaStr

JUNE 15, 2021

Twilio is a cloud communications platform that allows software developers to embed communications into the apps that they’re building. He said, “I feel so bad. Jeff : I felt really bad, because you plan way ahead. For real, why is the developer market bigger today? He’s the only CEO that ever called.

Scale 306

Scale Underperforming Technical Team Engineering Wireless 306

SaaStr

JANUARY 7, 2022

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? When it comes to marketing, executives can grow frustrated or intimidated by the sheer volume of numbers and metrics, ill-defined terminology, unclear processes, and potential conflict between sales and marketing teams.

Sales Hiring 264

Sales Hiring Underperforming Technical Team Marketing Market Research 264

SaaStr

JULY 12, 2022

You have to create a repeatable process if you’re going to scale up the sales team. The Number One Job of a VP Sales is Recruiting a Great Team. But let’s step back a minute, you’ve got three reps on your team already, doing whatever revenue, four, and you want to triple your revenue. Whatever you do, hire two.

Sales Hiring 290

Sales Hiring Part-Time VPE VP of Engineering Sales Recruiting 290

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

FastSpring

DECEMBER 7, 2023

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. What factors beyond financials makes a target even more valuable. Jump to highlights.

Software Review 128

Software Review Technical Review Development Team Review Branding 128

SaaStr

DECEMBER 13, 2024

When sales slow how do you keep the team motivated and push through? Because your product, if it’s early, is feature-poor, bug-ridden, slow and does nothing. ” Question #3: When sales slow, how do you keep the team motivated? Dedicate the right resources to business development to channel and partner.

Scale 168

Scale Sales Hiring Underperforming Technical Team Social Media 168

Buffer Resources

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. Plus, 82 percent of consumers are more likely to trust a company whose leadership team engages on LinkedIn — and 77 percent are more likely to buy from them. There’s no doubt doing so is incredibly powerful.

Branding 142

Branding Social Media Underperforming Technical Team Engagement 142

SaaStr

OCTOBER 30, 2021

I considered the four companies and chose Gorgias based on my experience with their team during the interview process. When I first joined the Gorgias team, there were two founders, two engineers, and myself as the first non-technical hire. Additionally, a high close rate means you are able to run your team with greater efficiency.

Scale 290

Scale Sales Hiring Sales SMB 290

Intercom, Inc.

APRIL 22, 2021

If you’re a senior engineer and want to further your career, what skills should you develop? Moving forward in your career, avoid the trap of doing work that feels high-impact, but it’s actually not , or work that makes you look good at the expense of the project and the team. How do people move into staff engineering roles?

Technical Review 274

Technical Review Leadership VP of Engineering CTO Coach 274

Neil Patel

OCTOBER 25, 2020

But should you build your own in-house marketing team or hire an agency partner? Digital agencies are companies that help other businesses perform a specific function such as marketing, development, or design. They act as a substitute for an in-house team, serving the same labor function but outside of the organization.

Sales Hiring 145

Sales Hiring Outsourcing Services Underperforming Technical Team Sales Recruiting 145

Neil Patel

SEPTEMBER 18, 2020

We help our clients develop a digital strategy that maximizes the results they achieve with their content marketing, advertising, and SEO campaigns. Including: Advertising & Media Digital Advocacy Brand Strategy Reputation Management Public Relations Data & Analytics. DeSantis Breindel – Best for Branding Strategy.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

Intercom, Inc.

JANUARY 19, 2021

. “Our in-app messages and email messaging enabled companies to reach customers inside the product in real time, so they could deliver the right message, at the right moment” Initially, our sole focus was developing in-product messaging. We knew we had to change tack and find a way to align teams and functions as we scaled.

Scale 272

Scale Underperforming Technical Team Systems Review User Experience 272

Kellblog

AUGUST 31, 2022

Corporate communications (corpcomm), responsible in a word, for communications , including branding, public relations, and corporate-level messaging [3]. Two important notes: There is an optional fourth part, sales development , i.e., managing the team of sales development reps (SDRs) who convert MQLs into stage-1 oppties.

Underperforming Technical Team 145

Underperforming Technical Team Sales Hiring Marketing Startup 145

SaaStr

JULY 25, 2021

You can have the great product and a great team, but the market of small or very niche. The second one is the team, obviously depending on how earlier the team has a huge factor because you may be so early in your journey that there’s nothing else to point to, but the track record of the team. Jyoti Bansal: Yeah.

Sales Recruiting 264

Sales Recruiting Sales Hiring Scale VP of Engineering 264

SaaStock

FEBRUARY 13, 2019

Ultrasite is a global website builder, Chinafy is a tool for making websites China-compatible, and Connect is their collaborative content management platform for brands. was created by a team with 25+ years of experience in location-based tech, spanning various services and real-time asset tracking systems. Founded : 2013.

SaaS Payments 225

SaaS Payments Payment Solutions Merchant Services Payment Methods 225

Intercom, Inc.

AUGUST 13, 2019

In a recent talk at UX London , I discussed some lessons learned while growing the design team at Intercom, reflecting on the technology industry’s obsession with tools, and pointed out how our sense of tools as objects or apps blinds us to the reality that the processes we adopt and develop are also, in effect, tools.

Underperforming Technical Team 223

Underperforming Technical Team New CTO CTO Hire Technology 223

Neil Patel

OCTOBER 29, 2020

The bad news is that marketers waste 37 to 95 percent of their marketing budget. You’ll want to break each of these areas down in enough detail so you (and your team) can work with each of these areas properly. ” Goals like increasing customer trust or improving brand reputation are examples of qualitative goals.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

SaaStr

FEBRUARY 18, 2020

Maria and Anthony present the CEO and CMO playbook of how the CEO and CMO can partner with other members of the team to grow sales and marketing. I learned so much from you, from, we talked about category creation, why brand matters in B2B. Maria : Not too bad. It’s the entire executive team. Maria : Thank you.

Scale 267

Scale Sales Recruiting Sales Hiring Underperforming Technical Team 267

Intercom, Inc.

APRIL 23, 2019

It’s a pivotal experience that, if designed well, results in the user becoming an advocate for your brand and sticking around for the long haul. A poor onboarding experience can lead to refunds or cancellations that you can’t afford. The solution is to treat onboarding as a product itself, a constant concern for a single team.

Onboarding 199

Onboarding Strategy Underperforming Technical Team Outsourced Development 199