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The Metrics-driven SaaS Business

Chaotic Flow

My first reaction was something like: “Well our current booking rate is pretty strong and we’re a SaaS business, so even with no immediate improvement to bookings we’ll continue to pile up revenue quarter after quarter, right?” Every business tracks some relevant set of financial and operational metrics. SaaS Business Stability.

Metrics 156
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The top 6 subscription KPIs to measure for growth

ProfitWell

The trick is identifying a smaller set of metrics that really tell the story of your business and making them your key performance indicators, or KPIs. The good news is that the most important subscription KPIs are constant across SaaS businesses, whether you’re selling a timekeeping software or an accounting tool.

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How to learn from churn – designing good user offboarding

Intercom, Inc.

When you’re trying to validate an idea, work out product-market fit or find the right business model, you’re going to make a bunch of mistakes. If you make cancelling an easy and effortless experience for customers, you’ll find that they’ll often be happy to give you with clear and constructive feedback. Dealing with reality.

Churn 183
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Monetization: What SaaS platform builders need to know to prepare for growth, Part 2

CloudGeometry

It’s easy to get lost in the noise of “SaaS monetization makes the world go round,” “Subscriptions mean printing money,” and other hype. The more money you will have left to add more customers, get them committed to subscriptions, and keep them away from your competitors. So why put it on our shortlist?

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SaaStr Podcast #402 with HackerOne CEO Mårten Mickos: “Customers Want Value + Simplicity: The Must Haves to Deliver”

SaaStr

Ep #402: Mårten Mickos, CEO of HackerOne, explains their innovative approach of packaging customer value derived from a variety of activities into an annually recurring subscription offering that delivers outstanding value to customers while simplifying the buying process and the customer journey. Is it software? Is it delivery?

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ISVs vs SaaS: What’s the Difference?

Stax

SaaS companies deliver software applications over the internet on a subscription basis, simplifying access and management for users. While they operate under different business models, ISVs and SaaS share similarities in software development, cross-platform accessibility, and industry reach. What are SaaS companies?

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Customer feedback

Baremetrics

Why did you cancel your subscription to our services? While there are so many ways of getting feedback from your customers, your focus needs to be on getting constructive criticism so you can really deliver a product that serves your customer’s needs. Why did you cancel your subscription to our services? Try Baremetrics Free.

Scale 98