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The Journey from Freemium to PLG to SLG: Key Learnings from Dropbox, Salesforce and Vimeo

SaaStr

Because too many startups fall into what Gross calls the “Enterprise Mirage” – landing a few big logos through heroic efforts but failing to build repeatable systems. The infrastructure cost for real Enterprise readiness is massive. Wait until you have the resources to do it right.

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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

They demonstrate spectacular growth and expansion while revolutionizing and disrupting industries with new business models. Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. How Atlassian does business .

Scale 264
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Top 10 Tools to Get Your App PLG-d

Frontegg

This philosophy applies to both low and high touch business models, where the vendor has to eliminate all potential usability problems that may arise. Frontegg does exactly that with its user management solution (multi-tenant) and end-to-end enterprise readiness suite. Product-Led Growth (PLG) Made Easy. START FOR FREE.

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What We Learned from Analyzing 2000+ Series A fundings in H1 of 2022

Frontegg

Discovery 5 – Not Enough to Show for Enterprise-Readiness. Companies are often inclined to offer some sort of custom tier on their pricing page aimed at enterprises that need advanced capabilities (e.g. enterprise Single-Sign-On (SSO), audit logs, advanced roles & permissions, SLA, etc).

B2C 45
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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

These evolving demands from enterprise customers bring with them different skillsets customer success managers need to hone. So how do you create a strong, enterprise-ready team? Finding the right skillset. Sometimes, it’s by looking for people who don’t have traditional CSM experience.

Scale 177
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Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Founded in 2019, Laika (an enterprise-ready compliance platform) closed a $50MM Series C by the summer of 2022. Eva Pittas (Co-founder and COO at Laika) and Dicken Chaplin (CFO at Laika) discuss the value a well-versed CFO brings to their business as well as a few key lessons they’ve learned along the way. Gross Retention.

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The Marketer’s Guide to Product Led Growth Marketing

User Pilot

Your market is large enough, even better…your product can be used by virtually any consumer or business. Your product has fewer features and is a scaled-down version of more Enterprise-ready alternatives. Your market size is medium or small (in a certain niche or vertical, not for use by all consumers or businesses).