Tom Tunguz

FEBRUARY 26, 2025

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. They prioritize revenue growth, market share and profit maximization differently. Many infrastructure as a service companies do this. AWS, Twilio, Heroku, etc.

SaaS Payments 276

SaaS Payments Pricing Strategy Scale 276

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. What is growth marketing?

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

Intercom, Inc.

JULY 13, 2018

To help you understand and improve your customer acquisition, we asked SaaS leaders within and outside of Intercom to reveal their top customer acquisition tactics. Hopefully this will give you some ideas on how to build sustainable growth for your business. Don’t trade growth for profitability. Makes sense, right?

Acquisition 156

Acquisition Strategy SaaS Payments Content Marketing 156

Chargify

APRIL 23, 2019

There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. Understanding which stage your SaaS business is in can help determine the appropriate time to scale to the next phase—and do so successfully. The four major SaaS life cycle stages we’ll cover: Pre-startup.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Sales Hacker

JANUARY 16, 2018

Wanna know the secret sauce behind a scalable outbound process that leads to significant growth? Market Segmentation combined with tailored messaging. Annual Recurring Revenue (ARR) in 6 months: our outbound sales system is fueling this growth. 1) Identify your most attractive markets via market segmentation.

Scale 105

Scale Sales Hiring Payment Services Payment Methods 105

SaaStr

MARCH 19, 2019

For those of you who did not clap, Stripe is a set of developer APIs that help businesses accept payments online and do all sorts of innovative things in moving money in the cloud. That makes measuring value easier because you’ve already identified what business challenge you’re tackling. Thank you Ceci.

Payments 129

Payments Scale Scaling Revenue 129

User Pilot

SEPTEMBER 2, 2020

That’s because what acquisition tools should you use in your business – depends on the acquisition channels you’ve picked. And those depend on so many factors (your business model, industry, niche etc.) One of the defining features of SaaS is the ability to spread themselves. Referral Program Tools.

Payments 78

Payments Payment Solutions Software Review SaaS Payments 78