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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Expensify, Netsuite, New Relic, Slack follow this model. Contract Length Many SaaS startups launch with monthly pricing which encourages customers to try the product and engenders demand.

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Transitioning from Sales-Led to Product-Led Growth and Scaling to $100M ARR With Apollo’s CEO Tim Zheng

SaaStr

25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. From Sales-Led to Product-Led: How Apollo.io

Scale 162
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Asana S-1 Analysis - Comparing One Productivity Powerhouse to Another

Tom Tunguz

Today, the company is a massively successful SaaS business and another example of the flywheel business model that creates demand at the individual user and leverages that interest to sell department and company-wide contracts. Asana records a contract size advantage of about 44%, with an ACV of $2165.

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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

Without it, you don’t have a business. But to develop a GTM strategy, you must have Product Market Fit. Companies are still growing but are looking to do more with less and move the business model to more of an IPO business model. Significant savings are possible when using a global workforce vs. onshore.

Scale 274
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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

In this article, I will summarize what I’ve learned about B2B sales outsourcing. W hat is Sales Outsourcing? Sales outsourcing gives parts of your own sales process to others (individuals or agencies). Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Lead Generation).

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Strategic Finance in Today’s Market: A Tactical Guide to Building & Scaling Your Team with IVP

SaaStr

This function can be outsourced in the early days of a startup, but it is usually brought in-house after Series B. FP&A Team Responsibilities: Annual/Long-Term Financial Planning Budgeting Budget Variance Analysis (BVA) The FP&A (Financial Planning & Analysis) team owns the company model. Encourage bias towards action.

Scale 239
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OneStream: Benchmarking the S1 Data

Clouded Judgement

With embedded applied AI and machine learning technologies built specifically for Finance, our platform automates and streamlines workflows, accelerates analysis and improves forecast accuracy, equipping the Office of the CFO to report on, predict and guide business performance.