Remove Business Model Remove Social Media Remove Software Development
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Agile marketing

Practical Advice on SaaS marketing

Who knew that software developers were such athletes? Though I'm sure some of these folks are spending time in the gym, I've learned that these terms actually refer to the agile development methodologies many are using to build software-as-a-service (SaaS) solutions. Adwords worked for one, but not the other.

Marketing 100
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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Put simply, enduring companies have moats which defend their business model - they are a competitive advantage. There are many examples of businesses with moats and they’re characterised as being difficult to replicate (which is why they’re desirable) - below are several examples: Moat. Subscription business model.

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Navigating Your SaaS Transition: 5 Insights From Stardock’s Experience With FastSpring

FastSpring

Communicate Frequently and Clearly With Customers Communicating business model and/or delivery model changes to your customers can be a real struggle, and they can greatly affect the user’s experience and relationship with your company and your product. There’s a real dividing line here, which is where FastSpring came in.”

Payments 158
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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

Later is an Instagram marketing platform that allows users to be more strategic about how they plan, publish, and report on their social media content. Working with both individuals and businesses, the team at Later needs to implement tactics from B2C and B2B to ensure they’re always providing the best experience for their users.

B2C 118
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How to Create a Persona in 4 Steps: A Guide with Template & Examples

User Pilot

Put simply, user personas impact your entire business model. The number of personas you need will depend on your business and the diversity of your audience. For example, the software developer persona may be critical for a product handling API integrations while accounting for only 2% of your user base.

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Why TestDome Considers FastSpring a Real Partner for Selling Software Online (Plus: Is Using AI Cheating?)

FastSpring

“We do less than 1% of our business in Croatia, so it’s not really a big market for us,” added TestDome’s head of customer success and sales Igor Novosel. Selling internationally is key to their business model. No one can tell you right now how software developer work will look five years from now. He laughed.

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What Are SaaS Products + 22 Successful SaaS Companies to Follow

User Pilot

What are the benefits of the SaaS model? The Software as a Service (SaaS) business model is renowned for its efficiency and flexibility, offering numerous advantages for businesses of all sizes. This lets you focus more on core activities rather than software development.