Practical Advice on SaaS marketing

MAY 25, 2010

Who knew that software developers were such athletes? Though I'm sure some of these folks are spending time in the gym, I've learned that these terms actually refer to the agile development methodologies many are using to build software-as-a-service (SaaS) solutions.

Marketing 100

Marketing Social Media Software Development Business Model 100

Stax

APRIL 18, 2024

SaaS companies deliver software applications over the internet on a subscription basis, simplifying access and management for users. While they operate under different business models, ISVs and SaaS share similarities in software development, cross-platform accessibility, and industry reach.

Outsourcing Services 88

Outsourcing Services SaaS Payments Payment Services Payment Methods 88

Sales Hacker

DECEMBER 13, 2024

Customer-centric models: If your business model relies heavily on renewals, expansions, or upsells, an integrated approach ensures a seamless experience for customers. Create transforms software development by empowering anyone technical or not to build with code using plain text and images.

Scale 108

Scale Sales Hiring Acquisition Customer Success 108

SaaStr

JANUARY 14, 2020

We had run around the world and we would show up to a company using technology in some interesting way and we would teach them for four, maybe five days straight, and that was our business model. We were also teachers, we taught in the classroom, so we knew how to teach the first courses.

B2B 173

B2B B2C Scale New CTO 173

Intercom, Inc.

MARCH 11, 2021

Working with both individuals and businesses, the team at Later needs to implement tactics from B2C and B2B to ensure they’re always providing the best experience for their users. But to kick us off, would you mind giving us a little bit of background about yourself, your 20 years of experience, and your background as a software developer?

B2C 118

B2C B2B Scale Strategy 118

FastSpring

AUGUST 2, 2023

“We do less than 1% of our business in Croatia, so it’s not really a big market for us,” added TestDome’s head of customer success and sales Igor Novosel. Selling internationally is key to their business model. No one can tell you right now how software developer work will look five years from now. He laughed.

Payment Solutions 148

Payment Solutions Payment Methods Merchant Services AI Search 148

User Pilot

JULY 27, 2023

TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model? This model contrasts the traditional—and outdated—model where users purchase and install software on their computers or servers.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

ProfitWell

JULY 24, 2020

Before we can talk about how you need to adapt your strategy for DTC products, we must first look at how this business model differs from the traditional wholesale and retail model. As with most things in business, there are tradeoffs. Direct-to-consumer vs. wholesale & retail pricing: how are they different?

Pricing 72

Pricing Business Model Machine Learning Artificial Intelligence 72

User Pilot

JANUARY 15, 2024

A robust SaaS dashboard enables data-driven decision-making for founders, department heads, product managers/marketers, and software developers. This helps your SaaS business make smarter decisions and achieve a higher ROI on the efforts of each department. Decision-making. Team alignment.

Metrics 105

Metrics SaaS Customer Lifetime Value Retention 105

User Pilot

MAY 30, 2023

Put simply, user personas impact your entire business model. The number of personas you need will depend on your business and the diversity of your audience. For example, the software developer persona may be critical for a product handling API integrations while accounting for only 2% of your user base.

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

Baremetrics

DECEMBER 28, 2020

What makes the SaaS business model one of the fastest growing markets out there is the convenience of recurring payments and subscription based billing. So if you’re not looking for dozens more, I’d consider investing in a dunning management software to handle all your dunning needs. What is a dunning process?

SaaS Payments 105

SaaS Payments Payment Services Payment Solutions Payments 105

OpenView Labs

MAY 20, 2021

The same was true when I ran the People function at a software development consultancy that doubled its headcount to ~100 while reducing attrition from 40% to 5% voluntary in 18 months. I saw this as a client partner and then regional managing director at an eBusiness firm that scaled from 0 to 2,000 people in three years, organically.

Scale 84

Scale Underperforming Technical Team Headcount Software Review 84

Stax

FEBRUARY 15, 2024

Business model and revenue streams – ISVs generate revenue through software sales, licensing fees, and subscription models. Underwriting and merchant accounts – ISVs don’t handle underwriting or merchant accounts and focus only on software development.

Payment Services 88

Payment Services Merchant Services SaaS Payments Payment Methods 88

How To Buy Saas

JANUARY 24, 2021

Platform as a service or PASS is a solution offered by a vendor in which you get both software and hardware to use over the internet. These solutions are generally good for developers who are building new software or applications. These reasons are making saas popular among businesses. Why SaaS is the best business model?

Software Review 52

Software Review Software Technical Review SaaS 52

Outseta

JANUARY 20, 2020

Having just finished business school, my brain was wired in MBA mode—what were our core competencies as a company? They were clearly property management and software development, and as someone that was hired to accelerate Buildium’s growth I immediately saw countless opportunities to grow the company by moving into new markets.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

User Pilot

JULY 28, 2023

Pros: More insightful, segmented customer feedback An efficient solution for validating an idea quickly Requires no software development process Cons: No insights on real customer behavior Users can easily ignore or miss an email An email MVP can be used to launch a new feature – scheduling social media posts is a similar idea. #3

Marketplace as a Service 96

Marketplace as a Service Social Media Machine Learning Artificial Intelligence 96

SaaSOptics

MAY 19, 2022

For example, if you’re a product-led company, you may consider a freemium business model to build a user base of free trial customers quickly. Bubble , a no-code software development platform, uses a mix of free-trial offers and content marketing to drive most of their customer signups. Free Trials.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

JANUARY 30, 2023

In SaaS, as you develop your product and achieve product-market fit , you must consider the five user segments so you can improve product adoption and grow your business. They're important for software development to get early feedback, but they usually don't stick around. They include: Innovators.

Technical Review 98

Technical Review Software Review Underperforming Technical Team Education 98

Stax

AUGUST 20, 2024

This means that financial institutions will need to come up with new business models to give a competitive edge. For example, financial institutions might provide neobanking for employees to help businesses offer banking to their employees and boost retention.

Payments 88

Payments Payment Methods Merchant Services Finance 88

OpenView Labs

JANUARY 12, 2021

Many companies are shifting from resilience to adaptation, which means that business models will be changing. When your customer’s business models change, you often need to resegment your market and adjust your pricing model. This means that your pricing model needs to be scalable and extensible.

Pricing 53

Pricing Scale Outsourced Development Market Segmentation 53

Intercom, Inc.

FEBRUARY 4, 2021

Adapting to remote work and eschewing business travel has forced a change – the events of the last year has already fundamentally changed how and where we do business. There’s opportunity in change, already this serial entrepreneur is looking at new business models born out of the current situation.

Transportation 183

Transportation Business Travel Underperforming Technical Team 183

SaaStr

JUNE 10, 2021

So it isn’t just one software algorithm, it’s not a patentable thing, it is the entirety that makes the value for the customer. Is it software? If you are One Medical, what is the business model? How can it be a subscription business when it’s healthcare? Is it delivery? All of those.

Outsourcing Services 162

Outsourcing Services Marketplace as a Service Outsourced Development Scale 162

User Pilot

APRIL 30, 2024

What are the benefits of the SaaS model? The Software as a Service (SaaS) business model is renowned for its efficiency and flexibility, offering numerous advantages for businesses of all sizes. This lets you focus more on core activities rather than software development.

SaaS Payments 104

SaaS Payments Payment Methods Payment Services Payment Solutions 104

Valuize Consulting

AUGUST 19, 2024

Complexity can arise from a variety of factors, including:Supporting multiple products increases the need for specialized configurations and integrations such as the implementation and maintenance of Business Modeler in Gainsight.

Technical Review 52

Technical Review Systems Review Headcount Customer Success 52

FastSpring

JULY 11, 2024

It fits your business model. You don’t have to do a lot of software development or designers or fancy graphics. That’s tough to walk through, but it’s a really good one. Glad you asked it. And let’s just assume for a moment that’s the right strategy for any particular company.

B2B 168

B2B Scale Underperforming Technical Team Sales 168

Frontegg

JULY 24, 2022

From this set, we manually filtered out companies that are not offering a product, e.g. venture capitalists, software-development shops, etc. We’ll try to summarize a few points: B2B is by far the most popular business model adopted these days.

B2C 45

B2C Healthcare Enterprise readiness B2B 45

Valuize Consulting

JUNE 9, 2022

As such, they should have previous exposure to and a solid understanding of system administration strategy, including software development tools, practices and methodologies. While your Senior CS Operations leadership may not get involved in the finer details of your technology and data, they will oversee both aspects.

Sales Hiring 52

Sales Hiring Customer Success Scale Leadership 52

SaaStr

OCTOBER 31, 2019

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. Many of these are names that you know, and this is actually the largest we’ve seen in history. I think it’s a really staggering stat.

Cloud 113

Cloud Scale AWS Machine Learning 113

OpenView Labs

JULY 17, 2019

It doesn’t matter what industry you’re in or what size company you are, software is a critical component—a foundational element. Finally, a CEO who used to be a CIO is well positioned to take full advantage of applying Agile concepts to build and grow a business. It’s a broader and longer game when you’re the CEO.

Technical Review 40

Technical Review Sales Hiring Scale Software Review 40

Teamgate

NOVEMBER 21, 2018

To my experience, startups are usually technology-focused, in terms of their internal competencies, they are engineers and software developers, but they are lacking the sales and marketing capacity. We were entering a market with a completely new service and a completely new business model.

Scale 68

Scale Interviewing Technical Review B2B 68

SmartKarrot

JULY 6, 2020

This, in turn, means many software developers and companies will try their hands at developing new-age SaaS applications. Therefore, SaaS businesses must constantly innovate and improve their solutions to stand apart. SaaS cloud applications are steadily replacing their standalone counterparts in every department.

Business Model 10

Business Model Cloud Business SaaS 10

Point Nine Land

OCTOBER 22, 2019

Jack had a background in software development and Rian was working as an IT manager at Gowling, Canada’s largest law firm. Up until this point, Jack and Rian had been dividing up all the tasks between them, including software development, sales, and customer service. The two were looking to launch a startup together.

Technical Review 40

Technical Review Scale Sales Hiring Business 40

How SaaS Works

OCTOBER 7, 2019

Introduction The software-as-a-service business model appeals to companies of all sizes from tiny startups to massive Fortune 500 companies. Those improvements are one of the big reasons why a user keeps paying every month to access your software product. Why is SaaS such an attractive business model?

SaaS Payments 40

SaaS Payments Scale Payment Solutions SaaS 40

How To Buy Saas

SEPTEMBER 24, 2024

Following a Valuation As Per General Market: SaaS companies have a different business model as compared to other online or software development companies. Moreover, you do not know the in-depth details of how your competitors reach a certain valuation, so it is better to focus on your own company.

SaaS 52

SaaS Business Compensation Customer Lifetime Value 52

OPEXEngine

FEBRUARY 18, 2020

That said, when it comes to the capitalization of software development costs, GAAP has it dead wrong. So even if you do not fully buy into the arguments below, your SaaS company is in the minority if it is still capitalizing software development expenses. State of the Market: Here is the good news.

Software Development 78

Software Development Development Software SaaS 78

SmartKarrot

APRIL 13, 2020

The Atlassian Corporation has reached billions in revenue even without an enterprise sales team, all by creating user-friendly software development, team collaboration, project management tools including JIRA and Confluence. Having acquired over 15 million users in less than 7 years, Canva boasts of its product and business model.

SaaS Payments 19

SaaS Payments Payment Solutions Payment Services Sales Recruiting 19

SmartKarrot

AUGUST 5, 2021

Ops brings a more technical perspective to product delivery, focusing on Lean methodologies or Agile software development practices. Through its early involvement in the development process, Ops ensures high-quality products are delivered ahead of market demand. Like what you are reading?

Scale 10

Scale Marketplace as a Service Product Marketing Software Development 10