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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.

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How pricing strategy helps shape your entire business model

Intercom, Inc.

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. Gaining new customers.

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6 Of The Most Common Mistakes I See First Time SaaS Founders Make

SaaStr

Here’s what I see most often, the Top 6 Mistakes First Time SaaS Founders Make: Incomplete understanding of business model, and how it will scale. Many first-time founders have a decent understand of how to charge for their product, but haven’t really rolled it up into a strategy to get to $10m, $20m, $100m in ARR.

Scale 304
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The #1 Event for SaaS and Business Software: SaaStr Annual

SaaStr

The event is known for its focused content on SaaS growth strategies, metrics, and best practices, making it particularly valuable for B2B SaaS companies. While Dreamforce is larger overall, SaaStr Annual is more specifically focused on the SaaS business model and community, rather than being tied to a specific vendor’s ecosystem.

Software 242
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? 📊 Reducing Transition Risks: Understand how to validate your usage-based strategies before fully transitioning.

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How to Execute a Winning Self-Service Strategy with Wix Answers

SaaStr

Naomi Rozenfeld, VP of Revenue @ Wix Answers , shares her tips for crafting a successful self-service strategy. ? ? ? ? ? ?. What is a Self-Service Strategy? A self-service strategy recognizes this and becomes the mechanism that enables customers to find their own answers and resolve issues as quickly and efficiently as possible.

Strategy 280
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Transitioning from Sales-Led to Product-Led Growth and Scaling to $100M ARR With Apollo’s CEO Tim Zheng

SaaStr

25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. They shifted to a fully self-service model, moving away from the traditional sales-driven approach. From Sales-Led to Product-Led: How Apollo.io

Scale 159
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face.

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The Ultimate Guide to Customer Success in SaaS

The SaaS business model, which runs on recurring revenue, needs Customer Success to survive. How do you build a Customer Success strategy? As such, people are looking for answers on how to nail their Customer Success initiatives. Whether you’re finding yourself asking “what is Customer Success?” And many more….

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Leading the Development of Profitable and Sustainable Products

Speaker: Jason Tanner

A sustainable business model contains a system of interrelated choices made not once but over time. Takeaways: Learn how to increase profits, enhance customer satisfaction, and create sustainable business models by selecting effective pricing and licensing strategies.

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The New Frontier: A Guide to Monetizing AI Offerings

Speaker: Michael Mansard and Katherine Shealy

With the cost of developing AI capabilities growing, finding a flexible monetization strategy has become mission critical. But how do you monetize AI in a way that keeps your business sustainable and your customers engaged?