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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. Today Udemy for Business boasts 80% of the Fortune 100 – the top 100 largest US companies by revenue – as customers.

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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

This is part two of a three part series on sequencing business models. Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. The Types of Marketplaces. Common Marketplace Vectors.

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Unlocking Growth in the Internet Economy: a Perspective from Stripe Head of Invoicing, Suzanne Xie (Video)

SaaStr

No matter how innovative a product might be, a business can only succeed if it enables its customers. But, as a business grows, teams may find that this success hinges on overcoming one final hurdle: building a financial stack. What makes a SaaS business so hard? Rise of subscription-based business models.

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How to Use the LinkedIn Marketplace as a Freelancer

Neil Patel

This trend shows no signs of stopping. What Is LinkedIn Marketplace? Given this new dependency on freelance laborers, it makes sense that LinkedIn, the most successful professional social networking site, would set its sights on creating a marketplace that allows freelancers to connect with companies searching for contract talent.

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Top Fraud and Payment Trends for 2023: What SaaS Pros Need to Know

Fraud is ever changing – especially for merchants that offer online services and subscriptions. In the report, you’ll find: The scale and type of fraud seen in the global marketplace. How fraud changes based on the size of business.

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Sequencing Business Models: Can That SAAS Business Turn Into a Marketplace?

Casey Accidental

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. I’ve helped their business, but they’re asking for help driving more customers.

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How to Sell Products on Facebook Marketplace

Neil Patel

If you’re selling physical products, and you’re only relying on ONE channel to bring home the bacon, it’s time to switch things up with Facebook’s social commerce platform, Marketplace. 1 in 4 business owners sells through Facebook. What Is Facebook Marketplace? The best thing about using Facebook Marketplace?