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Key points about SaaStr Annual : Focus on SaaS: Primarily focused on all aspects of SaaS business including sales, marketing, product development, and customer success. The event is known for its focused content on SaaS growth strategies, metrics, and best practices, making it particularly valuable for B2B SaaS companies.
When talking to startup founders or other innovators, we always ask questions to better understand their business as a core. What does the business do? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? How does it meet customers’ needs?
Anyone who has managed a larger BI deployment has faced the challenge of managing hundreds, perhaps thousands of metrics. In the BI tool, a marketing analyst finds three metrics: cost_of_customer_acq, CAC2, & new_CAC. Data brawls - disputes between teams about metrics definitions - break out. Which is the right one to use?
Dave Kellogg, EIR at Balderton Capital and 25-year C-level veteran, shares the top 14 signs that you have a SaaS metrics problem, the five reasons those symptoms exist, and a SaaS metrics maturity model with five layers to help you move the needle at every stage. The 15 Types of Misuse and Abuse of SaaS Metrics #1: Bludgeoning.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
If the needs of your target audience aren't clearly defined, PMF, which combines qualitative and quantitative metrics, has numerous chances of failing. What metrics you should track to measure product-market fit. The first and most important step in product development is finding PMF.
Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. Miro’s pricing strategy evolved with their business goals: Early stage: Minimum five-user paid plans to ensure collaborative value.
You get a masterclass in how modern SaaS businesses are transforming CS from a cost center into their secret weapon for hypergrowth. The metrics are simple because the goal is simple: grow or die. Customer success is no longer just a department – it’s becoming the operating system for modern SaaS businesses.
What are the three most under-discussed metrics on social media, with VCs, and especially with founders? It turns out that if you don’t close customers, pay your sales teams as much, or cut down marketing, you get more efficient, but that’s now what building a business is about. This should be your North Star metric.
The document contains a plethora of information on the company including a general overview, up to date financials, risk factors to the business, cap table highlights and much more. There are hundreds of thousands of trades businesses providing essential services in every corner of the country.
Speaker: Peter Cowen, Managing Director, Sutton Capital Partners & Tim Draper, Founder, Draper Associates
Can you provide businessmetrics you are prioritizing now more than you were a few months ago? What advice would you give entrepreneurs who were planning to raise capital right before COVID-19 hit? What sectors (e.g. ecommerce) are gaining traction in this new world?
Let’s jump right into this set of community questions focused on SaaS metrics, growth, and efficiency. What metrics should we expect in this environment? These payback metrics are important for investing. Q: When it comes to GTM efficiency, what are the most important leading indicator metrics? Do zero-cost budgeting.
1 FCFY is a metric that measures this : how much of a company’s revenue, after funneling through every cost imaginable, is left over in its bank account at the end of the year. Free cash flow yield has its imperfections & nuances like any other metric. That’s my mental model for it, anyway.
Dan, a Stanford-trained engineer with experience guiding companies like Intuit, understands how to optimize your product metrics for growth by focusing on retention and building a product users truly value. Understanding the product metrics Let’s have two products – A and B. The key is to go beyond surface-level metrics.
Instrument Everything Before running campaigns, ensure you have rock-solid data collection: Define clear metrics tied to business outcomes Create instrumentation that accurately tracks performance Focus on data that’s “directionally correct” – perfect precision isn’t required 4.
Can you provide businessmetrics you are prioritizing now more than you were a few months ago? What advice would you give entrepreneurs who were planning to raise capital right before COVID-19 hit? What sectors (e.g. ecommerce) are gaining traction in this new world?
In this article, we explore the concept of customer satisfaction – how to measure it, why it is important for your business, and how you can improve customer satisfaction levels. However, what satisfies customers differs from one business to another. What does customer satisfaction look like for SaaS businesses?
When Lindsey joined, she inherited an already built-out self-serve/PLG model for small businesses and a mid-market and enterprise sales, customer success, and post-sales team. ” The other thing Lindsey did was bring that revenue and focus into the entire cadence of running the business.
Jean Dwit (Chief Business Officer at Stripe) and Lindsay Scrace (COO at Checker) have done it multiple times at companies like Google Cloud, Stripe, and Checker. You’re winning true enterprise workloads, not just “fins” (side projects or experimental business lines that don’t represent real adoption).
Let’s break down the real metrics from companies doing this right. In-App Messages Have Higher Impact During Business Hours The assumption that in-app notifications work best “24/7” turned out to be wrong. higher during business hours, even for consumer users. And with 7,000+ companies using Customer.io
Speaker: Peter Cowen, Managing Director, Sutton Capital Partners & Ben Narasin, Venture Partner, NEA
Can you provide businessmetrics you are prioritizing now more than you were a few months ago? What advice would you give entrepreneurs who were planning to raise capital right before COVID-19 hit? What sectors (e.g. ecommerce) are gaining traction in this new world?
So over the past decade-and-a-half we’ve come up with a lot of yardsticks, metrics and rules for SaaS companies. E.g.,: CAC of < 12 months is Good-to-Great Paying sales reps 25%-30% of what they close is Good A burn ratio of 1 or less is Good These metrics do sort of work, if you have some capital to spend (i.e., They don’t.
For many founding teams, pricing is one of the most difficult and complex decisions for the business. The value of your business is the discounted sum of all its future profits. With this model, Twilio maintained contracted revenue at less than 50% of ARR while achieving industry-leading retention metrics.
Ryan’s previous company, ImportGenius , was the largest provider of business intelligence to the import-export industry, which gave them access to an extremely valuable list of customers, trade data, and understanding of the international trade market. Measure customer NPS early and make it a key KPI for the business.
Can you provide businessmetrics you are prioritizing now more than you were a few months ago? What advice would you give entrepreneurs who were planning to raise capital right before COVID-19 hit? What sectors (e.g. ecommerce) are gaining traction in this new world?
Six months ago, security was the number one prohibition preventing businesses and software companies from buying AI. This can destabilize your business and have a big impact on cash. So the survey asked how much as a business has AI impacted its sales funnel. So how much business has it closed? It isn’t predictable.
What data and metrics do you need to convince SaaS investors you’re in good shape and aligned with what they care about? These metrics are more targeted to those preparing for a Series A or B round and could make the difference between an excited-to-invest-in-you investor and a pass.
She brings over two decades of experience in technology venture capital and has been recognized as one of the Top 100 Most Influential Women in Business. While 50% of enterprises have dabbled in AI projects, most are still playing around the edges rather than transforming their core business.
Celebrations are shifting from contract signatures to consumption metrics – Their team is evolving beyond celebrating closed deals to automated alerts for customer usage milestones, fundamentally changing what success looks like. “Too many metrics meant no clear priorities.”
This whitepaper discusses how automated business monitoring solutions like Yellowfin Signals revolutionize the way users discover critical and relevant insights from their data. Download to learn: 5 business benefits of automated data discovery with ABM. The evolution of dashboards to automated business monitoring.
For a VP of Customer Success (VPCS), their “quota” or ownership should revolve around two key metrics: Net Revenue Retention (NRR) and Gross Retention Rate (GRR). NRR is the North Star metric for customer successit measures how much revenue youre retaining and expanding from your existing customer base.
Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday.com, and the founder of SaaStr. For a quick recap on SaaS metrics: What is ARR in SaaS? So now we must be smarter about the most important SaaS metrics because they matter again. The takeaway?
A New GTM Mental Model for AI Products That feedback told GitHub that people who weren’t using the GitHub platform still wanted to use Copilot for Business. They ended up shipping Copilot for Business for non-GitHub Enterprise users, which was a commercial success. Customers crave metrics about how teams are using all AI products.
Time-to-value is your most critical early metric. Time-to-value plummeted Expansion revenue became almost automatic Sales cycles got more honest and efficient The 5 Things We Learned About Customer Success at $100M+ ARR Sales actually exaggerates. Shocking, I know. But a great CS team keeps promises realistic and achievable. Way earlier.
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
It leads them to focus on requests from the loudest stakeholders in the room and not necessarily work on the most impactful initiatives for the business. To accomplish this, product teams must regularly evaluate specific metrics that will yield the most insight. How to incorporate customer feedback into your roadmap.
The Data Center business, which sells to clouds & consumer companies drove nearly all of the growth, surging 141% quarter-over-quarter to $10.3b & nearly 3x annually. Looking at some of the inventory metrics (this isn’t a software company!), Metric Q1 Q2 Inventory, $b 4.6 NVDA’s profitability is remarkable.
Sessions typically focus on real metrics, strategies, and lessons learned, not theoretical concepts. Direct Access to The Best AI / Cloud / SaaS Tools and Services The expo floor at SaaStr Annual features hundreds of the best vendors offering tools and services specifically designed for SaaS and Cloud businesses.
Transitioning from founder-led sales to a commissioned sales team is one of the most criticaland trickysteps in scaling a SaaS business. This gives you a baseline to refine your playbook and figure out what kind of salesperson thrives in your business. Include scripts, objection handling, and key metrics. Be specific.
Moving upmarket isn’t just a nice-to-have for most SaaS companies – it’s often the difference between building a sustainable $100M+ ARR business and getting stuck in the mid-market quicksand. Map out all stakeholders and their motivations early. Focus on Land-and-Expand Economics Don’t obsess over initial deal size.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets. A System of Metrics.
Some fun facts: 10+ years of SaaStr conference attendance Partner at Point Nine Capital, a leading early-stage VC firm Geographic reach: Actively investing across Europe, US, and Australia Notable portfolio: Zendesk, Algolia, Contentful, Loom (and many more) Known for his “five ways to build a $100M business” framework The 5 Key Things (..)
25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. This aligned with their new focus on serving small and medium-sized businesses more effectively. From Sales-Led to Product-Led: How Apollo.io
About Dave Kellogg Dave Kellogg brings a rare combination of marketing and executive leadership experience to his analysis of SaaS businesses. You founded a product company, but you’re running a distribution business. You assembled a talented team, built an amazing product, and established a growing SaaS business.
Top 10 EV / NTM Revenue Multiples Top 10 Weekly Share Price Movement Update on Multiples SaaS businesses are generally valued on a multiple of their revenue - in most cases the projected revenue for the next 12 months. I created this subset to show companies where FCF is a relevant valuation metric.
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer engagement.
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