Buffer Resources

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry.   But no matter what type of business you run, thought leadership can support your traditional marketing efforts and build awareness, connection, and trust with your potential customers.

Social Media 115

Social Media Business Leadership Sales Hiring 115

SaaStr

APRIL 28, 2025

Kiren Sekar, Chief Strategy Officer and founding team member at Samsara, came to SaaStr Annual to do one of our best deep dives even on going multi-product. CAC Payback Period Predicts Success More Accurately Than Any Other Metric CAC payback period stands above all other SaaS metrics as the most holistic indicator of business health.

Scale 260

Scale Transportation Scaling SMB 260

Tom Tunguz

JULY 10, 2024

Google Workspace Business Plus 18 20 1.11 Loom Business 12.50 We can observe that in three of the companies’ pricing strategy above. We can observe the market trends today across some of the larger SaaS companies who offer AI pricing. Company Product Base Price AI Price Ratio Github Github Enterprise 21 10 0.67

AI 276

AI Pricing Sales Hiring Strategy 276

SaaStr

OCTOBER 25, 2024

Six months ago, security was the number one prohibition preventing businesses and software companies from buying AI. This can destabilize your business and have a big impact on cash. So the survey asked how much as a business has AI impacted its sales funnel. So how much business has it closed? It isn’t predictable.

Venture Capital 331

Venture Capital Marketing AI SaaS 331

SaaStr

APRIL 13, 2024

Dear SaaStr: How Do You Build a Real Exit Strategy? This is good for your business anyway. And most importantly — this is the pretty much the exact same stuff you need to do to build a great business. The post Dear SaaStr: How Do You Build a Real Exit Strategy? First, bear in mind acquisitions are relatively rare.

Strategy 284

Strategy Acquisition Startup Engineering 284

User Pilot

OCTOBER 19, 2024

In this article, we explore the concept of customer satisfaction – how to measure it, why it is important for your business, and how you can improve customer satisfaction levels. However, what satisfies customers differs from one business to another. What does customer satisfaction look like for SaaS businesses?

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

USIO

MAY 30, 2024

Understanding its value and how to incorporate it into your payment strategy can offer significant benefits. With Usio lower processing fees, businesses can save a considerable amount on each transaction. This cost-efficiency is particularly beneficial for businesses and lenders with high transaction volumes.

Payment Services 261

Payment Services Payments Payment Solutions Payment Methods 261

SaaStr

AUGUST 5, 2024

When you find the answer to these questions, you can expand an existing customer base and create cool data-driven case studies to help your sales team bring in net business. Then, think about all the data points you need to give your team access to so you can show that in a business review. Where is there risk?

Scale 284

Scale Customer Success Scaling Revenue 284

SaaStr

DECEMBER 22, 2023

For any Cloud and SaaS Founders or execs seeking practical strategies and inspiration to stay ahead of the curve, this session’s for you. At the SaaStr Annual, Kiren Sekar, Samsara’s Chief Strategy Officer and founding chief Product Officer shared five lessons he learned along the way from scaling six products to $100M+.

Scale 306

Scale Scaling Strategy Sales Hiring 306

SaaStr

SEPTEMBER 8, 2024

Make sure you know how your customers buy and tailor your go to market strategy and messaging to that. Measure customer NPS early and make it a key KPI for the business. NPS is one of the three core metrics, along with revenue and unit economics, they use to steer the business. Get great at list building.

Sales Recruiting 322

Sales Recruiting Scale Venture Capital Sales Hiring 322

SaaStr

NOVEMBER 19, 2024

Your customer success strategy has to evolve as your organization grows. Your company is going to change business goals every year, and your customer success strategy has to move towards and align with those priorities. It’s not only a differentiator, but it will change the course of your business and product.

Customer Success 284

Customer Success Scaling Social Media Enterprise readiness 284

SaaStr

OCTOBER 31, 2024

Here’s what I see most often, the Top 6 Mistakes First Time SaaS Founders Make: Incomplete understanding of business model, and how it will scale. Many first-time founders have a decent understand of how to charge for their product, but haven’t really rolled it up into a strategy to get to $10m, $20m, $100m in ARR.

Scale 307

Scale SaaS Social Media Business Model 307

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale 273

Scale Sales Hiring Strategy Marketing 273

SaaStr

DECEMBER 4, 2024

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. Miro’s pricing strategy evolved with their business goals: Early stage: Minimum five-user paid plans to ensure collaborative value.

Payments 284

Payments Pricing Scale Revenue 284

SaaStr

JANUARY 28, 2025

Orbee’s technology aims to transform repetitive tasks across finance and accounting, enabling businesses to dramatically improve efficiency and reduce critical errors. Writer is at the forefront of creating flexible, tailored AI solutions that integrate seamlessly into existing business processes.

AI Search 244

AI Search AI Artificial Intelligence Technical Review 244

SaaStr

JANUARY 3, 2025

A bunch of them we hired out of business school, or out of engineering school, and came up through our farm system.” Whereas if it’s all from outside, it’s too risky for the business. They had to present their business to me and show me their website. They grew up in their career with us.

Sales Hiring 284

Sales Hiring Scale Systems Review Interviewing 284

SaaStr

JANUARY 17, 2025

So what gets you more high-quality leads and ultimately business — smaller, more “intimate” industry events? That should be your field marketing strategy. And that’s why at the end of the day, as most B2B vendors scale and scale up their field marketing budgets, they tend to pursue one of two strategies.

Scale 293

Scale Marketing Travel B2B 293

SaaStr

NOVEMBER 27, 2023

​Accurate sales forecasting is more critical to business success than most realize. During SaaStr Annual , Eric Huff, VP of Sales Strategy and Programs, and Theresa Stevens, Regional VP of the SMB sales team, shared an “under the hood” look at how Salesforce does its internal forecasting using Salesforce.

Forecasting 284

Forecasting SMB Sales Technical Review 284

ChurnZero

APRIL 11, 2025

Your customer onboarding strategy is the foundation of your future retention and expansion revenue. The right onboarding strategy means more than just getting a customer using your product. You may already know whats not working, but struggle to build in processes to evaluate and adjust your existing onboarding strategy.

Onboarding 86

Onboarding Strategy Technical Review Systems Review 86

SaaStr

JANUARY 8, 2025

Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022. When Lindsey joined, she inherited an already built-out self-serve/PLG model for small businesses and a mid-market and enterprise sales, customer success, and post-sales team. Better RevOps uncovered excessive discounting.

Revenue 293

Revenue Scale Sales Hiring Compensation 293

FastSpring

APRIL 24, 2025

Accessibility isnt just a legal requirement its a growth strategy. How new global laws like the European Accessibility Act will impact digital businesses. If you’re a founder, marketer, or product leader looking to grow your business while doing the right thing, this episode is a must-listen. Thanks for doing this.

Business 107

Business Software Review Underperforming Technical Team AI Search 107

SaaStr

OCTOBER 18, 2024

You can talk about the roadmap or sales strategy until you’re blue in the face, but if you don’t have the team to do it at scale, there’s no point in talking a ‘big game.’ For years there’s been a QA space where businesses were manually grading thousands of customer success agents.

Sales Recruiting 305

Sales Recruiting Sales Hiring Scale AI 305

SaaStr

NOVEMBER 28, 2024

Even a fairly small business can pay $10,000-$20,000 a year for one app, usually. Roughly, there are two main strategies: One way is with 5,000 customers paying you $20,000+ a year. and Is the app so core, or at least is on a path to become so core, that they can charge $20,000+ a year for it? Or at least $10,000 at a minimum?

Payment Solutions 261

Payment Solutions Inbound Sales Team Marketing Scale 261

SaaStr

FEBRUARY 8, 2025

They failed for two key reasons: Zero context about your specific business or product No ability to actually do anything beyond generate text The learning? The winners will be the ones who solve the “plumbing” of connecting AI to all your business systems. Want to learn how other companies are implementing these strategies?

AI 242

AI Artificial Intelligence SaaS User Experience 242

SaaStr

DECEMBER 17, 2024

“The worst thing I can do going into a business is dictate ‘this is the way forward,'” Dan explains. “Sometimes it’s simply changing how the business shows up and manages itself.” His strategy? Focus on celebrating small wins consistently. .

Management 274

Management Scale Company Culture Forecasting 274

Tom Tunguz

JANUARY 17, 2024

I remember my graduate classes well : marketing , operations research, statistics, macroeconomics, strategy, & negotiation. But having worked for about twenty years, there’s a class missing from business school for a skill used as frequently as public speaking & negotiation : Delegation. Or an entire business unit.

Business 225

Business Interviewing Data Strategy 225

SaaStr

OCTOBER 23, 2024

When it IPO’d, commercial customers were a tiny bit of their business. Bootcamps With 1,025+ Organizations Are a Key Marketing Strategy Customers want to solve their big data problems with AI, but aren’t 100% sure how. Up From Almost None in 2020 to 295 Today. Fast forward to today, they are closing 300 of them.

Artificial Intelligence 236

Artificial Intelligence Government AI Cloud 236

SaaStr

NOVEMBER 20, 2024

A New GTM Mental Model for AI Products That feedback told GitHub that people who weren’t using the GitHub platform still wanted to use Copilot for Business. They ended up shipping Copilot for Business for non-GitHub Enterprise users, which was a commercial success. GitHub had to decide whether to offer this to non-GitHub users or not.

Scale 261

Scale AI Scaling Marketing 261

SaaStr

APRIL 5, 2025

Conrad shared that Googles Pmax has been a game-changer in recent years, but the real secret sauce was their programmatic SEO strategy. Key Tactics: YouTube Strategy : Rupa focused on trending topics with low competition, like Nitric Oxide and Hpylori. For Rupa, this meant building trust with early partners and users.

Scale 229

Scale AI Search Sales Hiring Acquisition 229

SaaStr

FEBRUARY 25, 2025

Sessions typically focus on real metrics, strategies, and lessons learned, not theoretical concepts. Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. Many vendors offer special event pricing or extended trials, creating additional value.

Sales Recruiting 195

Sales Recruiting Scale CTO Hire Sales Hiring 195