Dear SaaStr: What Should I Do in a Sales Audit?
SaaStr
APRIL 30, 2025
Forecast Accuracy : Evaluate the accuracy of your sales forecasts. AI can reduce forecasting errors by 20-50%, so if youre still relying on guesswork, its time to upgrade your approach. Churn and Expansion : For existing customers, analyze churn rates, upsell/cross-sell performance, and NRR (Net Revenue Retention).
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