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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Skimming is less common in the software world because few startups develop a product at launch that will be accepted by the most sophisticated customers (and those willing to pay prices that generate the greatest margin).

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5 Interesting Learnings from UiPath at $600,000,000 in ARR

SaaStr

It was founded way back in 2005 as an outsourcing company, then developed Windows software to automate scripts and more, and turned this into a powerhouse for automating complex functions integrating Cloud and on-prem. 2005: Started as a tech outsourcing company. The gross churn is only 3% a year, before upsells.

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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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The 4 Startup States During a Recession

Tom Tunguz

The company likely needs 1-2 quarters to develop a product and then 2 quarters to book business. Minimize burn to lengthen runway and develop both the product and go-to-market efficiently. Go Big or Go Profitable : customers want the product and the company has faith that bookings and churn won’t suffer in a downturn.

Startup 355
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5 Interesting Learnings from New Relic at $650,000,000 in ARR

SaaStr

New Relic’s net negative churn / net dollar retention has dropped to 98% in the last quarter, despite a record 77% of revenue being from the enterprise. Do whatever you can to drive up NRR / net negative churn. It can be a bit scary to move from fixed contracts. Low NRR is the difference — and the drag on growth.

Scale 342
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9 Easy Sales Concepts So Many Get Wrong with Sam Blond, Former CRO Brex

SaaStr

1: Don’t Outsource Recruiting Founders and sales leaders often ask Sam, “Which external recruiting firm do you recommend for sourcing and hiring sales leaders, AEs, or whatever the hire-of-the-day is?” So much effort goes into developing a product for a new product launch. They were everywhere on social that day.

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The Feedback Loops in Data that Will Change SaaS Architecture

Tom Tunguz

A company with this architecture will map out the customer journey sufficiently well to develop proxy metrics , leading indicators of customer behavior. A data scientist might develop a churn prediction algorithm. Data like customer contracts, contact history, event attendance, product usage.

Data 363