User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

User Pilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. You will have data sets for analyzing your churn/retention history, which will better position you to make intelligent business decisions. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

Churn 98

Churn SaaS Payments Payments Payment Solutions 98

User Pilot

MAY 10, 2022

The churn prevention strategies discussed in this article will help with your product engagement strategy. In addition, you’ll also learn how to calculate churn for your SaaS and see the three main reasons why SaaS customers stop interacting with your product and what you can do to prevent that. Churn explained.

Churn 98

Churn Strategy SaaS Engagement 98

Tom Tunguz

JANUARY 31, 2017

Growth or churn? Churn or growth? Growth shows demand for a product. On the other hand, churn is a huge source of friction and raises questions of product market fit. Churn is a limiting factor on the business. Like fiction, at some scale, churn will prevent the business from growing.

Churn 100

Churn Scale Venture Capital Acquisition 100

User Pilot

SEPTEMBER 4, 2024

– Monthly revenue per customer : It doesn’t consider the long-term value of a customer or account for potential churn. web analytics, in-app surveys , product analytics). If a metric doesn’t help you make decisions about your product, marketing, or overall business strategy , it’s likely a vanity metric.

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Social Media 105

SaaStr

JANUARY 24, 2024

What should you look for in an Enterprise rep vs. a Mid-Market rep? How do you diagnose and solve churn? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. Can you start and stop a PLG motion?

Scale 273

Scale Sales Hiring Scaling Revenue 273

SaaStr

FEBRUARY 14, 2023

Net Dollar Retention Shows SaaS’s Best Qualities NDR encapsulates SaaS revenues’ best qualities in one metric: the subscription-based model. To calculate your net dollar retention, take all of your existing ARR at the beginning of the period, add on any cross-sell or upsell, subtract out any churn, and then see the ending ARR.

Metrics 261

Metrics Marketing SaaS SMB 261

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. Post product/market fit, pre scale As you’re slowly but surely getting to product/market fit and starting to get the first paying customers (yay!),

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

User Pilot

OCTOBER 19, 2024

Unlike traditional businesses, most SaaS businesses operate the subscription pricing model. Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. They include metrics like the Net Promoter Score , Customer Effort Score , Customer Churn/Retention Rates , etc.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

User Pilot

NOVEMBER 27, 2023

Wondering how churn rate vs retention rate are different? Both metrics are important to track if you want to implement a successful product retention strategy. Other important metrics related to churn and retention efforts. Ways to analyze churn and improve retention rates based on the data. What is the churn rate?

Churn 102

Churn Retention Benchmarks Customer Lifetime Value 102

SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. Zapier uses this data to segment and qualifies users based on product usage to either empower their success or now, pass them onto sales if there’s an expansion opportunity.

Scale 317

Scale Sales Hiring Sales Marketing 317

Sales Hacker

JULY 18, 2022

Which is why it’s key to strengthen customer retention processes by automating them, keeping customers engaged, and detecting any signs of churn before they happen. One surefire road to customer churn is the customer not knowing how to use the product. They help determine if customers are satisfied and whether they will churn.

Payment Services 105

Payment Services Churn Payment Methods Payment Solutions 105

Baremetrics

APRIL 20, 2020

Specifically, we’re going to go through how to use cohort analysis to reduce churn and retain more customers. Cohort analysis is when you draw insights from your cohorts so you can get a better understanding of your product, marketing, onboarding and other parts of your business. Let’s jump right into it! What are Cohorts?

Churn 96

Churn Retention SaaS Payments Payment Solutions 96

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. One is your churn. SaaS businesses have churn. Churn, think we’re all familiar with what churn is. Churn defines your average lifetime of your customer. Transcript.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Chart Mogul

JUNE 24, 2021

For subscription apps like Headspace , a global audience is part of their growth ambition. Cristina Poindexter , former Product Marketing Lead at Headspace talked about price localization strategies and how it aligns with their goals of bringing mental health to the world. Where is churn most prominent? .

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

The Angel VC

OCTOBER 5, 2014

This is of course a gross simplification, and the precise number depends on various factors like your conversion rate, how active your users are, churn, etc. Hunting elephants Like it or not, most of the biggest SaaS companies derive most of their revenues from selling expensive subscriptions to large enterprises.

Scale 280

Scale Business Customer Lifetime Value Enterprise 280

Stax

MARCH 18, 2025

However, a SaaS company providing global HR and payroll solutions may have a few hundred customers paying a monthly or annual feein other words, making recurring payments over a longer period of time. Churn rate. Churn is the percentage of customers that end their subscriptions within a certain amount of time.

Scale 117

Scale Payment Services Payments SaaS Payments 117

Chart Mogul

MARCH 9, 2020

We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. A smaller team allows us to be more productive and move quicker.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

SaaSOptics

MARCH 16, 2022

In this webinar recap, you’ll see the most significant trends in SaaS pricing, subscription management, metrics/analytics, and what they could mean for your business in 2022. Trends in Subscription Management . There are several factors involved in monitoring the health of your subscription business.

Trends 98

Trends B2B Scale Payment Features 98

ProfitWell

OCTOBER 16, 2019

It’s the question on every SaaS founder’s lips: Is my churn rate too high? A “good” churn rate for one company might be terrible for another. Worse, comparing average churn rates across different markets and industries will leave you mired in confusing statistics and contradicting studies. What is the average churn rate?

Churn 55

Churn SaaS Payments Payments Payment Methods 55

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. Another way to find the right pricing model is to identify your company’s value metrics —AKA, the measurable value that your product provides for your customers.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. That means achieving any essence of “growth” requires replacing lost customers faster than the rate at which they churn. Managing churn is much like a constant game of plugging holes in a bucket so that you can eventually have a “rising tide” of water.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

Baremetrics

AUGUST 23, 2021

It acts as a product launch blueprint for your business, enabling you to reach customers and sell your product more effectively. Here's how you can create an effective GTM strategy for your SaaS product. Why Is an Effective Go-to-Market Strategy Important for Any Startup? Whose problems does the product solve?

Strategy 104

Strategy Scale Payment Features Software Review 104

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. You also need to encourage word-of-mouth virality based on the strength of your product. Goal of website.

Business Model 195

Business Model Scale Pricing Payment Methods 195

Kellblog

JULY 8, 2020

They should have input, but startups should hire a VP of Marketing with strong product marketing skills at the same time as the first VP of Sales. (DK: That embrace needs to be deeper than just go-to-market; it has to include product in some way.). Ignoring churn greater than 15%.

Sales Hiring 143

Sales Hiring Startup Software Review Enterprise 143

Blulogix

MARCH 20, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Understanding the Renewal Process in B2B Subscriptions In the competitive landscape of B2B subscriptions, the renewal process is a critical moment of truth.

Payment Features 52

Payment Features Subscription B2B Customer Lifetime Value 52

Chaotic Flow

JULY 9, 2013

Your SaaS marketing strategy must aim to acquire more customers, faster. Otherwise, churn wins and you stop growing. SaaS Marketing Strategy #2 | Facilitate Evaluation. After awareness, easy product evaluation is by far the most common SaaS buyer roadblock. The best SaaS marketing is built into the product itself.

Acquisition 170

Acquisition Marketing SaaS Customer Lifetime Value 170

User Pilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Management Marketing Customer Lifetime Value 52

Baremetrics

JULY 30, 2021

Chargebee is a company that offers a wide range of features and toutes itself as the leader in subscription billing management. Within their platform, users can manage various aspects of their online customers such as subscription, recurring billing, invoicing, payments, accounting, taxes, and more.

Systems Review 52

Systems Review Technical Review Payment Features Payments 52

Tom Tunguz

NOVEMBER 11, 2014

But sometimes, SaaS companies struggle with this model, particularly when churn rates increase in a business. But the churn problem may be the symptom of improper pre-qualification up-stream in the sales and marketing workflows. As sales velocity increases and revenue balloons, churn rates rise in tandem.

Customer Success 113

Customer Success Startup Sales Hiring SaaS 113

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Do your research.

SaaS Payments 61

SaaS Payments Payment Services Payment Features Subscription 61

Chaotic Flow

APRIL 14, 2015

When I’m not completely absorbed with my agile marketing software startup , I do a bit of SaaS consulting on the side. SaaS colleagues come to me with a wide variety of problems from positioning to sales compensation to churn analysis, but lately I’ve noticed a common theme: poor SaaS customer alignment.

Scale 156

Scale SaaS Compensation Churn 156

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Churn rates.

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

OpenView Labs

FEBRUARY 5, 2019

At launch, we are so focused on getting product-market fit, then gaining traction in the market and putting up good growth numbers. Before there is time for customers to churn it’s just about adding in as many new customers as you can. So, we build great sales and marketing machines. It happens.

Churn 66

Churn Revenue SaaS Acquisition 66

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

Chart Mogul

JANUARY 22, 2021

In this blog post, we have collected everything you need to know about churn — along with links to the best resources on the internet. You’ll never need to visit another site to learn about churn. Now you know — just mention churn. Definition of churn. Churn is a concept specific to subscription businesses.

Churn 52

Churn SaaS Benchmarks Payment Features 52

ProfitWell

JANUARY 2, 2020

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

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B2C Payment Features Subscription Payments 52