Remove Churn Remove Payment Methods Remove Product Marketing
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Startups can choose to price below the market, to gain share and grow quickly (Zendesk, AirWatch); they can choose to price at the market price and differentiate based on product features (Dropbox and Box); or they can charge a premium for their product, which reinforces their positioning as the gold-standard in the sector (Palantir and Workday).

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. One is your churn.

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$1M to $100M in 20 Months, The Hard Part: How Everything Breaks in Hypergrowth with Deel Co-Founder & CRO Shuo Wang (Video)

SaaStr

They focused on building a payment platform that empowers international talent and independent contractors to get paid on time in a compliant way while also ensuring that companies can hire international talent and make payments efficiently. This insight led Deel to focus on solving payments and compliance. Listen to your team.

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How pricing strategy helps shape your entire business model

Intercom, Inc.

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Can one person buy via a credit card or will multiple stakeholders need to be involved? Goal of website.

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Cut Churn with These 5 Smart Automated Processes (+ Templates & Triggers!)

Sales Hacker

Which is why it’s key to strengthen customer retention processes by automating them, keeping customers engaged, and detecting any signs of churn before they happen. One surefire road to customer churn is the customer not knowing how to use the product. Personalize campaigns further than mail merge. Educational sequences.

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Customer Churn Rate: How to Calculate and Improve Churn

User Pilot

Tracking your customer churn rate will help you keep tabs on business growth. You will have data sets for analyzing your churn/retention history, which will better position you to make intelligent business decisions. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

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What Is Good Retention: An Exhaustive Benchmark Study with Lenny Rachitsky

Casey Accidental

Because it is the single most important factor in product success. Retention is not only the primary measure of product value and product/market fit for most businesses; it is also the biggest driver of monetization and acquisition as well. Create a new product : Struggling to retain users at all?

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