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Inherent Churn vs. Fixable Churn: You Have to Attack Both

SaaStr

However, SMBs have a certain level of inherent churn. You can still make them super happy, but a subset of small businesses will churn at that rate anyway. # Into the #1 most important app they use, and can never rip out. product, which was just top of the funnel had inherent churn. Thats often 3% a month or so.

Churn 277
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Dear SaaStr: How Big Should The Addressable Market Be to Go into Vertical SaaS?

SaaStr

and Is the app so core, or at least is on a path to become so core, that they can charge $20,000+ a year for it? Even a fairly small business can pay $10,000-$20,000 a year for one app, usually. There’s a whole other category of apps SMBs and SMEs can afford that cost $99-$299 a month or so. Or at least $10,000 at a minimum?

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The Ultimate Guide to Software Customer Churn

Stax

The average churn rate for the software industry as a whole is 14%. Thats actually one of the lowest churn rates across all industries. That said, industry experts agree that your SaaS companys goal churn should be below 2%. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%.

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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale. There are exceptions: Oracle’s database, Tanium’s security product, Workday’s human capital management software. The Seven Factors to Consider When Pricing Your Product 1.

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SaaS Essentials: Failed Payment Solution Guide

With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Billing System Migration: How to Nail It?

Subscription Flow

Billing system migration is the process of replacing your existing billing system with a new one. Billing system migration is painstaking without a proper plan in place. Some of the pitfalls that come with unplanned billing migration are faulty revenue reporting, data duplication, and customer churn.

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10 Ways Sales is Different in Vertical SaaS with Mangomint’s VP of Sales

SaaStr

While some might dismiss sector-specific vertical SaaS software as ‘too small’ or ‘too niche’, companies like Veeva ($40B), Clio ($3B), Toast ($1.3B), and Slice ($1B) have proven there’s massive value in going deep rather than broad. medical spas vs hair salons) have distinct needs.

Scale 278
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A Solution for Every Type of Churn: Solving Involuntary SaaS Churn

How is your SaaS business addressing involuntary churn? Caused by failed payments, this overlooked source of friction quietly erodes both customer retention and revenue. It leads to revenue losses and can be the largest source of churn, yet your company may not be taking it seriously.