Inherent Churn vs. Fixable Churn: You Have to Attack Both
SaaStr
DECEMBER 12, 2024
The Goal for SMB SaaS is 100%+ NRR. However, SMBs have a certain level of inherent churn. You can still make them super happy, but a subset of small businesses will churn at that rate anyway. # Into the #1 most important app they use, and can never rip out. product, which was just top of the funnel had inherent churn.
Let's personalize your content