SaaStr

FEBRUARY 12, 2025

The Power of Authentic Founder-Market Fit The most successful vertical SaaS companies are often built by founders solving problems they’ve personally experienced. This creates what I call “authentic product-market fit.”

Construction 255

Construction Scale SaaS Travel 255

Intercom, Inc.

MARCH 25, 2019

When you’re trying to validate an idea, work out product-market fit or find the right business model, you’re going to make a bunch of mistakes. The reality is that churn is a natural part of business, and it’s important that you work towards truly understanding it. Dealing with reality. Build a feedback loop.

Churn 183

Churn Wireless Growth Hacking Construction 183

SaaStr

MARCH 9, 2025

Measure What Matters The metrics that matter for AI success: User engagement with AI features Task completion rates Impact on core product metrics (careful: sometimes AI properly reducing usage is good) Customer churn and expansion rates 6. Most importantly, the product must maintain a genuine product-market fit with customers.

AI 207

AI Scale Education User Experience 207

SaaStr

FEBRUARY 25, 2025

Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success.

Sales Recruiting 195

Sales Recruiting Scale CTO Hire Sales Hiring 195

User Pilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Book a Userpilot demo to see how you can track all your metrics in one place.

Benchmarks 102

Benchmarks Product Marketing Metrics Marketing 102

SaaStr

JULY 16, 2019

Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. René Stewart: So, Monica, you have, obviously, taken a company from figuring out product market fit to now a company of scale.

Scale 153

Scale Product Marketing Scaling Marketing 153

Chart Mogul

JANUARY 22, 2021

In this blog post, we have collected everything you need to know about churn — along with links to the best resources on the internet. You’ll never need to visit another site to learn about churn. Now you know — just mention churn. Definition of churn. Churn is a concept specific to subscription businesses.

Churn 136

Churn SaaS Benchmarks Subscription 136

Tom Tunguz

MAY 15, 2022

The y-axis is sales efficiency: a proxy for product-market fit (PMF). Time to Strategize : with a long runway but lacking product-market fit, the startup possesses the resources to scale. Minimize burn to lengthen runway and develop both the product and go-to-market efficiently.

Startup 355

Startup Outsourced Development Scale Banking 355

User Pilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Product Marketing 105

Product Marketing Strategy Marketing Underperforming Technical Team 105

SaaStr

DECEMBER 2, 2020

Align your website and product marketing on the higher end of the market. Decrease churn. Less churn = more revenue … and many other benefits. Measure churn. In the end, decreasing churn by $X a year is the same as selling $X a year more product. A bit more here. Fix your website today.

Scale 321

Scale Sales Hiring Sales B2C 321

User Pilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. Product page analysis in Userpilot.

Product Marketing 105

Product Marketing Marketing Data Acquisition 105

SaaStr

DECEMBER 14, 2021

It can be easy for SaaS companies to lose momentum if they haven’t quite found the perfect product-market fit. They reached $10 million ARR by year three, which was exciting, but what was missing was a true sense of product-market fit. The platform innovations slowed temporarily, which drove churn higher.

Sales Hiring 312

Sales Hiring Data AWS Leadership 312

SaaStr

APRIL 20, 2020

And they are actually happy and love your product? But 8 times out of 10, it shows the earliest stages of real product-market fit, i.e., potentially having something. And if churn has grown due to tougher times? But true product-market fit is rarer than it looks. That’s real. Fight through it.

Scale 362

Scale Payment Features Engineering Product Marketing 362

User Pilot

OCTOBER 31, 2024

Improves product-market fit through actionable insights. How to build a product analytics strategy? Building a product analytics strategy ensures you’re collecting data and using it effectively to solve real problems. What does a product analytics strategy look like for SaaS companies in different stages?

Strategy 105

Strategy Underperforming Technical Team Government Customer Lifetime Value 105

User Pilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. You will have data sets for analyzing your churn/retention history, which will better position you to make intelligent business decisions. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

Churn 98

Churn SaaS Payments Payments Payment Solutions 98

SaaStr

APRIL 10, 2024

Seat Contraction and Churn Remains Elevated DropBox is still seeing elevated levels of customers reducing seat count and elevated churn. #4. These high-usage, low ARPU customers do appear to be churning based on cutting back on unlimited storage, leading to the decrease customer count above, for now. #5. They should be.

Scale 305

Scale Churn Scaling Pricing 305

User Pilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. As a product marketer, it’s your job to maximize customer lifetime value. How does it help?

Product Marketing 98

Product Marketing Marketing Churn Customer Lifetime Value 98

User Pilot

SEPTEMBER 4, 2024

– Monthly revenue per customer : It doesn’t consider the long-term value of a customer or account for potential churn. web analytics, in-app surveys , product analytics). If a metric doesn’t help you make decisions about your product, marketing, or overall business strategy , it’s likely a vanity metric.

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Marketing 105

User Pilot

SEPTEMBER 26, 2024

When they faced challenges with customer churn , they turned to Userpilot. That’s what we talked about with Subhash Yadav, the Product Marketer at Unolo. The company faced a month-on-month churn rate of 3%. Results : By leveraging NPS surveys , Unolo was able to reduce its churn rate by 0.5% How did it work out?

Churn 105

Churn Education Product Marketing Customer Support 105

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

The Angel VC

MAY 8, 2015

What's your account churn rate and more importantly your MRR churn rate ? The best SaaS companies have an account churn rate of less than 1.5% How much MRR have you been losing due to churn or downgrades ? Do you have low or even negative MRR churn ? Are you getting more and more new trials/leads every month?

Development Team Review 252

Development Team Review Software Review Scale Acquisition 252

Kellblog

NOVEMBER 7, 2024

Because we’re marketing a low-level data platform that can be used for almost anything, it’s basically impossible to enumerate benefits without knowing more about what the customer wants to do with it. Climb the benefits stack as high as you can. Write about use-cases instead.

Marketing 140

Marketing Business Finance Sales Hiring 140

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. Is your product sound, and does it solve a big problem for customers, enough for you to scale? Market Fit. Can your product solve more of their problems?

Scale 325

Scale Scaling Technical Review Systems Review 325

SaaStr

JANUARY 24, 2024

What should you look for in an Enterprise rep vs. a Mid-Market rep? How do you diagnose and solve churn? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. Can you start and stop a PLG motion?

Scale 278

Scale Sales Hiring Scaling Revenue 278

SaaStr

MARCH 19, 2021

I see this all the time in marketing hires that come out of non-demand gen roles. Sometimes a marketing lead with a corporate marketing or even product marketing background actually signs up for a lead or other commit. More on that here. But sometimes I’m wrong. Never will. He can’t. He never will.

Sales Recruiting 349

Sales Recruiting Sales Hiring SMB Engineering 349

User Pilot

NOVEMBER 27, 2023

Wondering how churn rate vs retention rate are different? Both metrics are important to track if you want to implement a successful product retention strategy. Other important metrics related to churn and retention efforts. Ways to analyze churn and improve retention rates based on the data. What is the churn rate?

Churn 102

Churn Retention Benchmarks Customer Lifetime Value 102

The Angel VC

JUNE 28, 2017

I’ve been fascinated by the concept of Product/Market Fit for quite some time. The reason why it’s such an interesting and important concept is that getting to Product/Market Fit (PMF) marks a critical juncture in a company’s lifecycle. What is Product/Market Fit? How can Product/Market Fit be measured?

Sales Hiring 237

Sales Hiring Scale Product Marketing Startup 237

SaaStr

JULY 24, 2024

Jason’s earliest investment had strong product market fit, but it took them four years to come out with their mobile app. If you’re a CEO talking to customers and in deals, you know six months in advance when a major customer is churning, or a competitor is stealing a deal from you. The one who can iterate faster.

Sales Hiring 306

Sales Hiring Startup Scale SMB 306

SaaStr

NOVEMBER 24, 2021

Salespeople are often compensated at the highest rate when they win brand new business, but that might not be good for revenue expansion and might contribute to churn. Roberge recommends starting with product-market fit. Therefore, you need a way to identify product-market fit as early as possible.

Sales Hiring 260

Sales Hiring Scale Compensation Sales 260

Tom Tunguz

MARCH 24, 2019

If we examine net dollar retention, the current value of last year’s cohort today net of churn and gross of expansion, we see Zoom is in the top decile at 140%. These metrics are the result of exceptional product market fit.

Metrics 279

Metrics Benchmarks Scale Acquisition 279

Sales Hacker

JULY 18, 2022

Which is why it’s key to strengthen customer retention processes by automating them, keeping customers engaged, and detecting any signs of churn before they happen. One surefire road to customer churn is the customer not knowing how to use the product. They help determine if customers are satisfied and whether they will churn.

Payment Services 107

Payment Services Churn Payment Methods Payment Solutions 107

SaaStr

APRIL 30, 2022

One is your churn. SaaS businesses have churn. Churn, think we’re all familiar with what churn is. Churn defines your average lifetime of your customer. We talked about churn. Five percent monthly churn gives you a 20 month average lifetime. MRR, obviously. Average Revenue per Customer.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

SaaStr

MARCH 1, 2024

Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. You will need a VP of Engineering to manage these processes, recruit and build the team, and make your product more secure and enterprise-ready. Upsell and retention is an art, science and craft.

Scale 279

Scale Part-Time VPE CTO Hire Fractional VPE 279

User Pilot

NOVEMBER 29, 2024

We’re tasked with achieving product-market fit and driving growth, but we have no direct control over the people who build, market, and support it. Most new products never find their product-market fit. Understanding the product metrics Let’s have two products – A and B.

Metrics 105

Metrics Scale Acquisition Retention 105

SaaStr

FEBRUARY 9, 2024

There’s a lot more data and users to keep track of than when you’re using just a sales-led model, and because y ou don’t have a salesperson involved, no one is catching the user if they’re stuck or about to churn out. Basically, what should product marketing work on, but also clearly define what they shouldn’t spend time on.

Scale 321

Scale Sales Hiring Sales Marketing 321

Intercom, Inc.

JULY 17, 2019

Show your customers you care about their success by providing a well-managed knowledge base – one that solves problems, saves them time, and ultimately reduces the risk of churn. Knowledge bases reduce churn. Difficulty understanding how to use and find success with a product is a top reason for churn.

Management 245

Management Scale Churn Education 245

Tom Tunguz

JULY 19, 2018

As a product manager, I’d never thought about this type of roadmap segmentation before. When a startup has established product market fit, the differentiator is clear. It is the reason customers prefer the product to alternatives. The startup must invest in that differentiation to sustain their market lead.

Investment 240

Investment Startup Churn Engineering 240