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The Ultimate Guide to Software Customer Churn

Stax

The average churn rate for the software industry as a whole is 14%. Thats actually one of the lowest churn rates across all industries. That said, industry experts agree that your SaaS companys goal churn should be below 2%. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%.

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The State of Software Buying: From SMB to Enterprise with G2’s CMO

SaaStr

The state of software buying has changed. During SaaStr Annual 2021, Amanda Malko, CMO at G2, shared a fascinating look at the data that reveals shifting patterns in the way consumers purchase software. . Furthermore, 55% of companies plan to increase software spending in 2022. Well, it’s partially due to new ways of buying.

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A $30B Software Company from a $15m Investment

Tom Tunguz

Constellation Software is a $30b+ publicly-traded software holding company employing more than 25,000. A former venture capitalist, Mark Leonard started Constellation in 1995 with $15m of outside investment & a goal of buying vertical software companies with a moat & good unit economics. Customer Churn. -5%.

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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

With that, I asked my first controller at my first start-up, Anita Kutlesa, who has since gone on to be CFO at several SaaS and software companies, from Pipedrive to Coverity and more, to share her suggestions and learnings: … The Top 10 Important Finance Mistakes First Time Founders Make. Anita Kutlesa. Your focus expands. But don’t.

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If You Build It, They Will Come: A Guide to Customer Onboarding

Speaker: Jamie Bernard, Sr. Product Director and Product Management Practice Lead at Nexient, an NTT Data Company

Creating new software and releasing it into the marketplace to achieve wild success is the dream! If you can simplify your onboarding process and show your product's value from the beginning, you can lower customer churn and increase the usability of your product. Examples of successful product onboarding strategies.

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Is Your Product Analytics Broken? How to Actually Act on the Data You Collect

User Pilot

Kevin has almost a decade of experience working at some of the world’s most innovative software companies. It also draws out the process by requiring time-consuming agreement on needs and strict protocols, like QA reviews. Think about Apu, the ever-diligent Kwik-E-Mart owner. But why bother fixing it?

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VPs That Can’t Hire … They Aren’t Real VPs. At Least, Not Yet.

SaaStr

But you have to do more diligence to believe it’s not a stretch too far. If they didn’t … For your prospective VP of Product, did her top 2 hires ship amazing software? For your prospective VP of Customer Success, did her top 2 hires generate net negative churn? Drive down absolute churn? Get on jets?