SaaStr

DECEMBER 28, 2022

The last half of the year has been rough for some, but Cloud and SaaS aren’t dead. A senior or junior marketing manager doesn’t count. A content marketing manager making infographics doesn’t count. Deceleration doesn’t mean recession or downturn. It just means we’re experiencing a mild hangover. . Hire a VP of Demand Gen.

Sales Hiring 296

Sales Hiring Sales Systems Review Content Marketing 296

SaaStock

JANUARY 25, 2019

Omie is a management platform in the cloud for small and midsized companies, bringing together ERP, Financial Services, Entrepreneur Education and a vibrant Marketplace for vertical 3rd party solutions, all combined in an easy to use environment. Rock Content. Founded : 2012. Based in: Rio de Janeiro, Brazil. Funding to Date : $6.6M

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

Tom Tunguz

JANUARY 12, 2023

Prompt: Coupa & Thoma Bravo logos each in front of a cloud with a plus sign between them. It would be hard to entrust a B2B content marketing program to these systems. As startups blossom to capture these markets, they will improve model accuracy. What the $6B Coupa Acquisition Means for Software Startups.

B2B 193

B2B AI Social Media Generative AI 193

SaaStr

DECEMBER 17, 2019

But for your SEO and content marketing folks out there, note the most read pieces weren’t even published in 2019. So go long on content. But the top new pieces of content in 2019 were: Top Blog Posts. We are ending the year at all-time highs for SaaS and Cloud. pic.twitter.com/iDMbhFEq5f. Almost all of them.

Scale 173

Scale SMB Cloud Acquisition 173

SaaStr

OCTOBER 25, 2023

The same is true for podcasts, emails, drip marketing, etc. If you outsource your content to some crappy agency that recycles ChatGPT, your content marketing will fail. But if you create truly valuable content, it won’t. PLG is like the Cloud. There are no Cloud magicians, and you can’t hire a PLG magician.

Scale 290

Scale Sales Hiring Sales Recruiting AI 290

SaaStr

SEPTEMBER 13, 2020

373: Bessemer’s 5th Annual State of the Cloud Report returns for a definitive look at the cloud industry today. We want to take you through the cloud journey over the last several years. Now, the cloud index fell along with it. If you go back to before 2014, what you see is the power of the cloud.

Sales Hiring 235

Sales Hiring Scale Payments Cloud 235

SaaStr

MARCH 4, 2019

When IT didn’t trust the Cloud yet. Box found its technology, DNA, CEO and brand were more suited to a corporate and sales-driven segment of enterprise content marketing. So they went upmarket. They leaned in hard in the enterprise, beginning in 2010. And it worked. They learned to sell to IT, back when that was hard in SaaS.

Mobile 30

Mobile Content Marketing Cloud Technology 30

How To Buy Saas

MAY 23, 2021

Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. Table of content. It is all one toolkit for digital marketing.

Social Media 124

Social Media Content Marketing Advertising Scale 124

SaaStr

JANUARY 7, 2021

Most of us think a lot about standard B2B SaaS and Cloud subscriptions, but we are still new to the issues, challenges, and opportunities in mobile subscriptions. SaaStr 372: Sales Kick-Off Week: How To Prepare, How To Structure, How To Organise Content, How To Keep Teams Engaged with Latane Conant, CMO @ 6Sense.

Scale 298

Scale Sales Hiring Scaling B2B 298

SaaStr

AUGUST 19, 2022

This morning, a pretty slow growing player, Ping Identity, slow to move to SaaS, slow to move to the cloud, struggled in some ways to compete with Okta and others, was acquired for 2.3 And I think it shows that the top PE firms are pretty optimistic that things are going to remain good and get even better in SaaS and cloud. Trey: Yeah.

Scale 277

Scale Sales Hiring Scaling VP of Engineering 277

Practical Advice on SaaS marketing

DECEMBER 5, 2015

(See "Customers Don't Really Care About SaaS." ) Of course, you want to say you’re a SaaS solution somewhere in your description, but highlighting “web-based” or “runs in the cloud” is not necessarily the headline anymore. Moreover, in many markets, most of of your competitors are also marketing SaaS solutions.

Marketing 124

Marketing SaaS Social Media Content Marketing 124

FastSpring

APRIL 22, 2020

Before deciding to invest resources into a long-term marketing campaign, it’s crucial to understand the goals and potential ROI the campaign can bring. Every market, service, or product is unique in its marketing approach, so is SaaS marketing. Content Marketing. Affiliate Marketing. Free trials.

Strategy 113

Strategy Marketing Software Review Business 113

SaaStr

NOVEMBER 6, 2019

One of the realities you’ll have to embrace in category creation is imperative to educate the market through your various marketing channels. While these challenges are certainly daunting, remember the rewards that await companies who are able to successfully navigate through them and go on to create new markets.

Scale 138

Scale Sales Recruiting Marketplace as a Service Benchmarks 138

Neil Patel

APRIL 9, 2021

IBM Cloud Video. IBM Cloud Video offers an expansive feature set, making it easy to tailor everything to your needs. IBM Cloud Video runs at higher price points than the last two options, with their starter plan coming in at $99/month. Plans start as low as $39 per month. If so, can help. If so, what was your experience?

Payments 104

Payments Payment Methods Advertising Payment Services 104

Neil Patel

NOVEMBER 5, 2020

Exceptional marketing automation agencies usually have an area of expertise. As you saw in the second example above, some only partner with companies to install, implement, or optimize automation on Marketo Cloud, Salesforce, and others. For instance, at Neil Patel Digital, content marketing drives our automation programs.

Marketing 124

Marketing Technical Review Social Media Systems Review 124

Chaotic Flow

AUGUST 27, 2013

Your SaaS marketing strategy should extend beyond purchase to facilitate onboarding and encourage deeper and deeper use of your product. The same SaaS marketing tactics applied in customer acquistion: educational content, marketing automation and engagement metrics are equally important in churn reduction.

Customer Lifetime Value 122

Customer Lifetime Value Marketing SaaS Scale 122

Practical Advice on SaaS marketing

MARCH 4, 2017

More recently, marketers have come to rely on webinars, white papers, blogs, and other content to attract leads. Even if the concept of content marketing still works, the particulars usually need to be tweaked over time. It’s often worth allocating a portion of the marketing budget just to try some new tactics.

Marketing 113

Marketing SaaS Software Review Mobile 113

User Pilot

AUGUST 24, 2022

Salesforce is a cloud-based CRM system that helps businesses get an overview of their sales activities, track leads, etc. Hubspot is a cloud-based CRM platform that helps businesses attract leads, nurture leads, close deals, and analyze business metrics. Sales Cloud setup is quite complex. Salesforce. Lots of integrations.

Social Media 98

Social Media SaaS Onboarding Sales Hiring 98

How To Buy Saas

MAY 23, 2021

Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. Table of content. It is all one toolkit for digital marketing.

Social Media 78

Social Media Content Marketing Advertising Scale 78

SaaStr

JULY 8, 2020

I mean, it’s what you see on the BBP cloud on the left. Aileen Lee: But I think, yeah, for … I mean, the cloud index is not even post-revenue. When you look at Main Street versus the cloud index, what are you excited about today? The ones that have accelerated since March. They’re on fire. Jason Lemkin: Yes.

Investment 216

Investment Technical Review Part-Time VPE Development Team Review 216

Neil Patel

OCTOBER 27, 2020

Cloud-hosted, with upgrades, maintenance, and security, all taken care of. Export content to WordPress at any time you choose. Those are some very unique and useful features, solving problems that internet marketers often have, without having to find a plugin or service to use. The Advanced Guide to Content Marketing.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Marketplace as a Service Software Review 145

Neil Patel

NOVEMBER 25, 2020

Emotions are an X factor you can’t control, but you can’t afford to ignore them in your content marketing. Why is Emotion Marketing so Effective? When we experience uncertainty, it becomes harder to make decisions and our judgment is clouded. Still, anxiety can also spur people to act as a result of that uncertainty.

Marketing 145

Marketing Sales Underperforming Technical Team B2B 145

User Pilot

AUGUST 7, 2024

For example, Semrush is known as an SEO and content marketing platform. But it also offers a wide range of apps and products for competitive analysis, marketing analytics, and more. In SaaS , product mix refers to the overall suite of software products and services a company offers. Product mix within SaaS companies.

Pricing 105

Pricing Branding Strategy Enterprise 105

Chart Mogul

APRIL 3, 2018

Does this look like a cloud storage business to you? If you want to read more about the relationship with brand and user experience from a content perspective, check out the post Is Your Content Marketing Making Brand Withdrawals? Related posts: Is Your Content Marketing Making Brand Withdrawals?

Branding 97

Branding B2B Investment B2C 97

Neil Patel

JULY 12, 2021

HubSpot is an inbound marketing tool with the goal of turning outbound leads into inbound ones. It’s perfect for content marketing. Their Professional Plan starts at $450 per month, which provides everything in the Starter package, plus marketing automation, goal-based nurturing, and custom workflows.

Payment Methods 145

Payment Methods Scale Payments Marketing 145

User Pilot

FEBRUARY 25, 2024

Companies are going beyond product marketing and investing in content marketing to deliver value to users. And SaaS platforms are vulnerable as 82% of breaches involved data stored in the cloud. This is why companies are investing in product-led content marketing resources in 2024.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

User Pilot

JULY 22, 2023

Use growth loops, content marketing, and referral programs to drive user acquisition. For instance, if you notice that most of your customers are maxing out their storage capacity then you could upsell them on more cloud space for their monthly subscription. upselling vs cross-selling).

Strategy 96

Strategy Sales Recruiting Customer Success Acquisition 96

Neil Patel

DECEMBER 10, 2020

For a more professional finish, you can invest in a creative suite like Adobe Creative Cloud. There are plenty of tutorials available online for creating graphics using Adobe Creative Cloud—so if you’re unable to pay a designer for their services, you don’t have to just guess about how to do this. Conclusion.

Sales Hiring 128

Sales Hiring Social Media Branding Cloud 128

Upscope

JANUARY 5, 2020

If only we had figured out how to explain to people why they needed cloud storage :-(." and created a word cloud with the results. Speed stood at the centre of that word cloud. The engine they created to get both product market fit and positioning can be used by almost any company starting or even re-evaluating positioning.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

Intercom, Inc.

NOVEMBER 30, 2022

And now we’re here in 2022 – rounds are down, prices are down, the entire cloud is down. But amidst the content marketing, the advice was there: get back to reality. Celebrating success without clearly understanding causation, generally speaking, is something you should be very paranoid about. Healthy growth fixes all problems.

Engineering 151

Engineering Scale Business Sales Hiring 151

Neil Patel

DECEMBER 16, 2021

I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Contact the owners of those accounts to create marketing relationships. Since its launch in 2007, Dropbox has quickly become a market leader in cloud storage.

Social Media 145

Social Media Strategy Marketing Business 145

Aaron Beashel

MARCH 9, 2018

Xero, a company that makes cloud accounting software targeted at small businesses, recognized that nearly every small business uses an accountant to help with their taxes and accounting, so they leveraged accountants to generate Channel sales. Is there an industry or segment of businesses who could potentially sell your product to end users?

Scale 192

Scale SaaS Payments B2B Strategy 192

Neil Patel

NOVEMBER 18, 2020

It might seem like this looming dark cloud of horror, but once you dive in, the juices will start flowing, and you’ll find out that you probably have a lot of great ideas. Some of your choices may be: PPC (Pay-Per-Click) SEO/Content Marketing Guest Posting Social Media. Think of the plan as the GPS of your business.

Business 133

Business Social Media Revenue Company Culture 133

OpenView Labs

JUNE 29, 2021

This Forbes article talks about how, over the past two decades, two separate trillion-dollar enterprise software sectors have been created: SaaS software and public cloud. 5 Tips on How to Target Developers with Your Content Marketing. What Makes Effective Developer-Focused Content Unique in Content Marketing?

Development 57

Development Marketing Sales Content Marketing 57

Intercom, Inc.

NOVEMBER 28, 2018

Sales collateral is now in the cloud and easy to track. Use DocSend to send case studies, presentations and other content – and then track prospect engagement in its dashboard. CloudSponge enables users to tap into address books to invite colleagues to collaborate with them so you can generate more leads and referrals. InsideSales.com.

Scale 192

Scale Sales Hiring Sales AI Search 192

Baremetrics

AUGUST 23, 2021

Marketing and distribution channels Talking about channels, most SaaS businesses rely on organic traffic for lead generation (through a free trial or email newsletter sign-ups). Content marketing has proven to be one of the most effective marketing strategies for SaaS companies.

Strategy 104

Strategy Scale Payment Features Software Review 104

Neil Patel

APRIL 20, 2021

In my experience as a content marketer who’s built a loyal audience, influence can be achieved through consistently creating useful content for your target audience and forming relationships with influencers and readers. There are lots of opportunities in today’s world of marketing to appeal to the human brain.

Sales 137

Sales Outsourcing Services Marketplace as a Service Underperforming Technical Team 137