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Internal Communication - Why it Matters More than Ever & How to Succeed

Tom Tunguz

On Thursday, February 4th at 9:30 AM PT, Redpoint Office Hours will host Daria Kissner , who built and led internal and external communications for Google Ads and Commerce, and YouTube. With the transition to remote work, the discipline of internal communications has become critical for startups to master.

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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. Startups operate in newer markets where pricing standards haven’t been set. But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. AWS, Twilio, Heroku, etc.

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Beginner’s guide to the sales process for startups

SaaStr

Sales CRM — Software used to streamline pipeline management and safely store customer information, communicate with prospects, and drive more sales. Contacts — People within a group who you communicate with, which includes personal information such as phone number and email. 5 tips for developing a sales process for your startup.

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7 “Little” Things That Almost Caused My Startups to Fail

SaaStr

Communicating with challenging teammates a little too little. I still struggle with how to maintain a constant flow of communication with folks I lack alignment with. I do dailies every day with the folks I’m aligned with, but I tend to shrink away from constant communication with folks I have disalignment with.

Startup 317
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The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

SaaStr

Product Marketing and Early-Stage Priorities Product marketing is not a priority for most startups. The first head of marketing should have a title that indicates a focus on demand generation or growth, rather than product marketing, corporate marketing, communications, or branding.

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Six Startup Disciplines for Challenging Times

Tom Tunguz

Speaking with startups, I’ve collected a list of disciplines that are going to become very important in the next period. First, transparent communication. David Sacks wrote Happy Talk versus Hard Talk , which is an excellent post on how to communicate during a crisis. There is no better example than Winston Churchill.

Startup 247
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The Benefits of and Questions Facing Remote and Distributed Startups

Tom Tunguz

Today, China, Brazil, India, Argentina, France, Ireland, Germany; you name it, there’s a startup with a remote office there. These new models afford startups flexibility in the way they build their companies and the talent pools to farm. The immediately obvious one: developing techniques to communicate well across geographies.