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Empire Selling’s Dan Swift on using social media to drive sales leads

Intercom, Inc.

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. At LinkedIn, I launched the social selling business and brought LinkedIn Sales Navigator to market. The foundations of social selling.

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How to Craft a Winning About Us Page: 10 Real Examples for Creators and Small Businesses

Buffer Resources

A company’s mission has the power to leave a lasting impression — so spend some time crafting a memorable mission statement. Company’s core values : Brand values define the company culture. Social media links : Many potential customers will come as site visitors before they convert to buyers.

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3 Social Media Executives Reveal How to Build a Career in Social

Buffer Resources

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

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Your Social Media Content Calendar for Every Official (and Non-Official) Holiday of 2023

Buffer Resources

You’ve heard it time and time again – posting on social media consistently is one of the best ways to grow your account. We hope this list helps you flesh out your social media calendar for 2023. You can also highlight your company culture and share how your team expresses gratitude towards one another.

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Buffer’s Top Social Posts of 2022 (And Why Our Social Media Manager Thinks They Did So Well)

Buffer Resources

I’m Mitra , the social media manager here at Buffer, and this is my first blog post! Today I’m sharing Buffer’s top performing social posts from each platform and will give you an analysis into why I think these posts performed so well. Once again: Our company culture is our superpower.

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What’s Happening in B2B SaaS in 2024 and Beyond with Zapier CEO Wade Foster and SaaStr CEO Jason Lemkin

SaaStr

Are There Any Substantial Shifts In Social Media? Different social media go in and out. You want to be in as many channels as you can produce quality content in and not repurpose mediocre content spread across social media. Spend the extra 10-20% finding something new. Quora is dead.

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Being an Ethical Leader With Twilio CEO Jeff Lawson and Glitch CEO Anil Dash

SaaStr

Social Media, Blogging, & Using a Public Forum. Social media plays a fascinating and integral role in our society. It’s a forum for discussion, a public square for trading ideas, and a platform for company leaders to share thoughts on the industry, company news, and socio-political issues.