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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

The very best companies lead their customers in that dance. For many founding teams, pricing is one of the most difficult and complex decisions for the business. They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term.

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What Makes a Great VP of Sales and How to Hire One

SaaStr

In SaaS, #1 most common misfire, with a bullet, is the VP/head of sales. It goes something like “You’ve Got to Get Past the Carcass of Your First VP of Sales” or “It’s The Second VP of Sales When You Really Start Selling” or variants thereof. Because in SaaS start-ups, it seems like the majority of first VP Sales fail.

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A Framework For Your First SaaS Sales Comp Plan

SaaStr

I’m not ashamed to admit that when I set up our first SaaS sales comp plan, I had no idea what I was doing. But I did all the sales myself, and stupidly, had no sales comp plan at all ??. Then, as we first scaled up a sales team, we ended up literally copying Salesforce’s comp plan. A boiler room.

Scale 363
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Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose (Pod 554 + Video)

SaaStr

CircleCI is a cloud-based continuous delivery platform that helps software delivery teams build, test, and ship changes to their applications. Jim Rose, CEO of CircleCI, leverages his experience marketing to software developers to discuss the merits of moving from a subscription-based to a usage-based business model.

Scale 264
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Thanks to Carta, Make, Outreach, SAP, and Worldline for Sponsoring SaaStr Europa 2023!

SaaStr

At SaaStr, our partners are an integral part of our events. Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Make enables individuals, teams, and enterprises across all verticals to create powerful custom solutions that scale their businesses faster than ever.

Scale 245
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Dear SaaStr: How Should I Pay Sales Reps When Our Customers Pay Monthly?

SaaStr

Dear SaaStr: How Should I Pay Sales Reps When Our Customers Pay Monthly? You’ll find it won’t matter much as you scale, as you’ll get good as estimating the total deal size from each customer segment. But it can be a pain to administer — and more importantly, is not fun for the sales rep. Later, you’ll want to flip that around.

Scale 299
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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

This episode is an excerpt from a session at SaaStr Scale. So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Jabari Norton, VP WW Partner and Alliances, Sumo Logic.

Scale 262