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Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Founded in 2019, Laika (an enterprise-ready compliance platform) closed a $50MM Series C by the summer of 2022. Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). Looking back vs. looking forward.

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The 2025 Blueprint for Scalable Growth in the Subscription Economy

Blulogix

Regulatory Changes: Data privacy laws and consumer protection regulations are becoming stricter, requiring businesses to invest in compliance-driven tools and practices. Prioritize Regulatory Compliance Staying ahead of regulatory changes is non-negotiable.

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Successful SMB SaaS Companies Have a 2 Step Value Proposition

Tom Tunguz

Encouragingly, the market size for enterprise software is roughly equal to the market size for the SMB market: about 57M potential seats in each. Of course, the true number depends on the market segment: sales, HR, payroll, expense management, etc. But these two markets require very different approaches.

SMB 100
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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

Now I want to talk about market segmentation, because when we both started, when I was at Salesforce in the early days and you were building HubSpot, our customers kind of fit one size. Then we both became savvy to this idea of market segmentation. They want to establish certain compliance things in place.

Scale 55
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The Defining Characteristics of Successful SMB SaaS Startups

Tom Tunguz

Encouragingly, the market size for enterprise software is roughly equal to the market size for the SMB market: about 57M potential seats in each. Of course, the true number depends on the market segment: sales, HR, payroll, expense management, etc.

SMB 100
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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Strategies for Differentiating Your Approach Data Segmentation Data segmentation, or market segmentation, separates customers and prospects into different groups so they receive messages that are most relevant to them.

AI Search 123
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How to nail your product market fit and sales pitch with a value proposition diagram

Tom Tunguz

Expensify has adopted a bottoms-up strategy to win their market segment, so they target the end user who values ease of use. The finance team prizes compliance: ensuring accurate and correct expense reports. But instead of three separate customers, Expensify sells to three internal customers: employees, managers and finance.