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The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO

SaaStr

This wasn’t just an improvement it fundamentally changed how brands could engage with SMS marketing. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. Because while the payment problem was solved, the marketing side of mobile commerce remained broken.

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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? How do you scale PLG?

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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Marketing is more than just demand gen!

Scale 298
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Twilio: The First $100m+ ARR with Jeff Lawson, CEO/Co Founder (Video + Transcript)

SaaStr

Twilio is a cloud communications platform that allows software developers to embed communications into the apps that they’re building. He said, “I feel so bad. Jeff : I felt really bad, because you plan way ahead. For real, why is the developer market bigger today? ” I’ve never heard that.

Scale 306
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How Generative AI Will Turn Traditional SaaS Models On Their Head with AWS VP of Generative Builders Adam Seligman

SaaStr

Go-to-Market is expensive and labor-intensive. The good news is you have a big backlog, and the bad news is you have a big backlog. Th ere’s this belief that the whole mechanics of getting a SaaS product to market — making them aware, hooking their interest, qualifying, and discovery — takes a lot of time. What’s the data model?

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How to Get a SOC 3 Report: 4 Easy Steps 

Scytale

These criteria further highlight that every aspect of data is expertly managed to ensure complete protection and compliance. As SOC 3 reports are designed for public use and serve as excellent marketing tools, they offer a simplified, customer-centric overview of your organization’s security and compliance measures.

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Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Founded in 2019, Laika (an enterprise-ready compliance platform) closed a $50MM Series C by the summer of 2022. They can also help secure the data, reporting, process, and discipline a business need to evaluate progress so it can develop the accountability necessary to drive operational excellence. Marketing Lead Gen.