article thumbnail

How to Cut a Path through the Jungle of Regulatory Compliance

Tom Tunguz

the implications of these regulations for product, marketing, and compliance. During this conversation with Redpoint’s head of founder experience, Travis Bryant, Todd will cover: what the regulations are (CCPA, GDPR, CPRA, et al). how to protect your company and your customers' data.

article thumbnail

The Bar Has Gone Up: The New Era of HyperFunctional SaaS with Jason Lemkin

SaaStr

Security and compliance are strong, with Wiz turning down billions from Google. And we talked about security compliance. There is no downturn in security compliance. There is no downturn in security compliance. But Zscaler , CrowdStrike, Rubrik , for all of these folks in security compliance, there is no downturn.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Overcoming the PLG Trap: Lessons from Canva’s Head of Sales & Head of EMEA

SaaStr

Plus, these teams face longer sales cycles and need things like SOC 2 compliance. They pulled on the brakes and said, “Let’s focus on doubling down on teams and create almost a separate company that will build a pure Enterprise product over two years.” PLG companies are 10-15% less profitable than their sales-led counterparts.

Scale 217
article thumbnail

5 Tips for Successful Upmarket Expansion with Thoropass CRO and Head of Demand Gen

SaaStr

Get product and product marketing involved in those calls early on because you will need to evolve the product quickly to serve upmarket customers, which takes a while. Make sure you can make that investment from a product perspective. Finally, compliance is going to be critical. Evolve it and test it again.

article thumbnail

From Startup to $500M CARR: How Braze Scaled a Growth and CS Team

SaaStr

You have to be scrappy at this stage, and Braze was trying to find product market fit with no product, no revenue, and no customers. In the chart above, showing the growth from $2M to $20M, you can see what product market fit looks like. Braze went public in November 2021. Garbage in and garbage out.

Scale 217
article thumbnail

Quick and Dirty Product/Market Fit Validation: Can You Hit Your Quota?

Tom Tunguz

The quota test prepares the team for eventually building inside saless, because the founders will know from experience what it takes to sell the product. But it is a tactic worth adding to the product/market fit toolkit for software ideas. What other tactics have you found to validate product/market fit?

article thumbnail

Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. Product marketing and product owners have specific KPIs on adoption that they track.

AWS 202