compliance Product Marketing Sales Recruiting 
SaaStr
SEPTEMBER 14, 2023
In this Ask Me Anything Part 1, Lemkin answers the questions: Many VCs talk about funding, yet you’re so focused on sales. Question #1: Why Are You So Focused On Sales When Other VCs Are Focused On Funding? That VP of Sales came out of Salesforce. Lemkin’s Hail Mary was hiring Brendon Cassidy when that first VP of Sales quit.
Sales Hacker
DECEMBER 8, 2023
Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Use timing as a forcing function. Frame solutions, rather than features alone. Show, don’t tell.
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SaaStr
NOVEMBER 28, 2019
Product-market fit has been really important. It was initially compliance focus. And so again we would just have added to more kind of friction in the sales cycle and there was a whole video long sales cycle. That’s when we found product market fit. People make the difference.
Tom Tunguz
OCTOBER 1, 2015
In addition, vibrant word of mouth proxied by social media mentions/follows, Github stars/forks for open source projects, and newsletter subscriber counts mark products with substantial latent demand. As a seed stage company grows, hires a sales team and deploys the product to more customers, the signs of customer pull evolve.
Sales Hacker
JANUARY 8, 2021
Elements of Successful Global Sales Expansion. “Be So, let’s look at four keys to a successful global sales expansion. One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. But as you likely know, global expansion isn’t easy. Hire the Right Leaders.
Intercom, Inc.
JUNE 3, 2021
If you’ve got a good setup, then more teams equal more product, and more product equals more marketing and more sales and all sorts of stuff like that. The only challenge there is your recruiting capacity, right? Is there an adjacent ask in marketing? So same product, but for new customers, right?
Intercom, Inc.
JULY 12, 2018
If you really hate sitting through a dozen sales comp meetings, maybe you should find somebody who can really fulfill that role. Elad: Ultimately, I wanted people who had either built things that scale or been involved with a lot of companies that had to deal with scale as they broke out from a product-market-fit perspective.
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