Remove compliance Remove Sales Funnel Remove Underperforming Technical Team
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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? Let’s start with product-led growth (PLG).

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You’re Doing Landing Page Testing Wrong: These Are the 5 Rules to Do It Right

Unbounce

How does the KlientBoost team do it? Too many conversion-happy marketers race to split test poor hypotheses and arbitrary landing page elements before setting their landing page foundation first. Poor hypotheses: Because marketers then misdiagnose the problem, their proposed solution also fails. It sounds too good to be true.

Scale 145
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Salesforce vs HubSpot: CRM Titans Compared for 2025

How To Buy Saas

A powerful CRM helps organize customer data, streamline sales pipelines, and automate marketing ultimately boosting revenue. Effective sales teams are also 81% more likely to be consistent CRM users , underscoring how vital these systems are for success. Great for inbound marketing teams and fast-growing businesses.

Scale 52
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SaaS sales for startup leaders

Chart Mogul

Self-service sales model This is when customers explore and experience your product independently without needing hands-on help from your sales team. SaaS companies with more complex products often use the self-service model alongside other sales models to reach different types of customers. Heres a breakdown of each: 1.

Scale 52
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What Not to Do in B2B Sales — 7 Signs You’re About to Kill the Deal

Sales Hacker

You might optimize your prices and meet compliance regulations or you might have the best sales tools at your disposal. Yet, all else can fail if you don’t know what to do and what not to do in B2B sales. And no matter how much it’s drummed up about, I don’t believe there are any shortcuts to accelerating your sales funnel.

B2B 74
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How to Find the Best SaaS Billing Platform: A Complete Guide

Stax

For best practices, integrate it with your other systems, offer flexible plans for optimized cash flow, and ensure data security compliance to industry standards. This is often due to misconceptions that they will have to develop this functionality from scratch (more on this later).

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25 Website Optimization Tools to Boost Site Performance by 100% 

Full Session

Use conversion rate optimization tools to improve critical stages in your user’s journey and create a streamlined path to conversion through your sales funnel. You can quickly identify and fix SEO weaknesses and get more search visibility and traffic. Gather user feedback in real-time using website feedback forms.