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Mastering the Art of Customer-Focused Sales with Klaviyo’s VP of Sales, EMEA

SaaStr

Customer-facing sales is a critical area of SaaS that drives growth and revenue retention. Pia Heilmann, VP of Sales EMEA at Klaviyo, shares how to master the art of customer-facing sales in an increasingly competitive market. Sales has changed massively over the last decade. How do you do this at scale?

Scale 306
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Overcoming the PLG Trap: Lessons from Canva’s Head of Sales & Head of EMEA

SaaStr

Canva Head of Sales and Success for EMEA, Jorge Bestard, and Head of Strategic Sales for EMEA, Daniela Nyarko, share Canva’s journey from PLG to Enterprise, strategies to navigate the PLG trap, and why it’s so attractive. You get traction in the market and raise a round to build a marketing and sales team.

Scale 277
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Top 10 Trends for Data in 2024

Tom Tunguz

At the IMPACT Summit yesterday, I shared our Top 10 Trends for Data in 2024. LLMs are fantastic first-pass filters and phenomenal classifiers that extract insight or build machine learning features from unstructured data like customer support conversations or sales calls. Second, they change the way that we manipulate data.

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The Role of Digital Disbursements in Enhancing Vendor Relationships

USIO

Enhancing Vendor Relationships with Data Insights Digital disbursement platforms often come equipped with analytics tools that provide valuable insights into payment trends. Tailoring payments to vendor preferences demonstrates attentiveness and can lead to stronger, more collaborative relationships.

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Embedded Payments in 2024: A year in review for platforms | Episode 44

Payrix

The conversation unpacked notable trends, challenges, and opportunities for software companies navigating this dynamic landscape. Takeaway #2: Inflation and surcharging compliance Ella highlighted the rising importance of surcharging as a response to inflation and escalating operational costs.

Payments 130
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Fractional CROs and CMOs: The Only Times I’ve Ever Seen Them Work

SaaStr

We’ve had Fractional CFOs for a very long time, and perhaps they inspired the trend. They usually come in and handle compliance and oversight for an existing finance team that perhaps lacks the seasoned experience to handle models, venture capital and debt, prepare for an audit, etc. But Fractional CFOs are often different.

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How to Scale SaaS Growth and Optimize SaaS Operations: 7 Essential Tips

Stax

Join the payments-led growth movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. It can be easy to consistently double revenue if you’re an early-stage company, but as you scale up, sustaining that becomes more difficult. Customer acquisition cost.

Scale 117