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Content Distribution: Your Everything Guide, From Psychology to Strategy

Buffer Resources

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore?   Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency.

Strategy 129
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The 5 Best Link Building Companies of 2020

Neil Patel

TThe SEO research tool, SEMrush, revealed backlinks account for as much as five SEO top 10 ranking factors: Due to how essential links are to rankings and traffic, you’ll find a host of companies promising to help you generate backlinks at the click of a button. Neil Patel Digital – Best For Linkable Content Marketing.

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Scaling Success: Digital Entrepreneurship and SaaS Exits

FastSpring

And when you’re doing the due diligence, there’s only so many assets within a YouTube channel you need to assess. You have to say that I’ve never invested in an SEO and I have no idea what content marketing is. Blake Hutchison (33:37) Yeah, they run or they have a team to run.

Scale 120
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Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

It sounds minor or technical, but if you want to due diligence on a human being, I get to do it a few 100 times a year. Personally, our team has been holding back a little bit. Aileen Lee: And so, they’re just way easier due diligence, I think. I’m here.” Jason Lemkin: Thank you for coming.

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B2B Marketing Funnel: What is It and How to Build One?

User Pilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Review stage (BoFu). Measure the effectiveness of your marketing performance at every stage.

B2B 105
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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

If you’ve spent a lot of time creating content, hoping to attract the right leads, but you still aren’t getting results, it can be discouraging. At one time in my content marketing career, I struggled to acquire leads. Hack #1: Lead generation starts at home—review your homepage messaging. Hear this: you’re not alone.

Strategy 145
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Here’s What Investors Look for in SaaS Businesses

Baremetrics

Develop a Full Marketing Strategy 2. SMB SaaS companies tend to have higher churn rates due to their lower demand and less sophisticated needs. The owners tend to be thought leaders in their industry and operations are developed with department heads and teams working under them. Transferability 2.