Brian Balfour

OCTOBER 12, 2016

As we emphasize continuously in Reforge , becoming an elite growth marketer has nothing to do with the specific hammer in your toolkit and everything to do with mastering the emerging skills, frameworks, and thought processes that enable you to solve new problems, repeatedly.

Growth Marketing 94

Growth Marketing Marketing Underperforming Technical Team Growth Hacking 94

SaaStr

MAY 2, 2019

Amelia Ibarra, VP of Marketing at SaaStr, and I will be talking about lessons learned in Content Marketing and Growth Marketing from SaaStr itself. Next Tuesday, Sam Parr of the Hustle (with 1,000,000+ subscribers!!),

Content Marketing 203

Content Marketing Growth Marketing SaaS Marketing 203

Intercom, Inc.

MARCH 29, 2018

The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. It’s an answer you’d expect us to give – content marketing. Content marketing. The way I see it, and the way Neil sees it as well, content is the foundation.

Scale 192

Scale Business Content Marketing Interviewing 192

Buffer Resources

AUGUST 21, 2024

This course is perfect for you if you want to grow your following and develop a social media marketing plan to earn a sustainable income as a full-time creator. 6: Content marketing blueprint Best course for SaaS businesses looking for social media marketing inspiration Price : Free version available.

Social Media 114

Social Media Marketing AI Search Systems Review 114

SaaStr

FEBRUARY 22, 2022

Marketing here needs to know this playbook. How to do the right types of lead capture and content marketing. It starts to become really important here that marketing knows how to get to the right prospects. From $100k+ ACV, marketing runs the enterprise playbook. How to target the right accounts.

Sales Hiring 294

Sales Hiring Growth Hacking B2C SMB 294

Intercom, Inc.

JULY 13, 2018

I was talking growth with Neil Patel recently and we discussed the channels that we would both invest in long term. The answer was one you’d expect us to give: content marketing. The way I see it, and the way Neil sees it as well, content is the foundation of customer acquisition. Content marketing works.

Acquisition 156

Acquisition Strategy SaaS Payments Content Marketing 156

SaaStr

MAY 28, 2024

A real growth marketer will say $5M in pipeline per quarter or 300 MQLs or 2,000 signups. More from Jason about hiring the wrong type of VP of Marketing here. Some go for content marketing because it’s cheaper, but is the content amazing? That’s “free,” but what about all the soft costs and time?

Sales Hiring 299

Sales Hiring Scale AI Search AI 299

SaaStr

MAY 13, 2024

Good field marketers do demand gen, in the sense that their events are responsible for a pipeline commitment out of the events. Content Marketing. This historically fit into either of the first two categories, but in the past years, has become a dedicated hire much earlier on many marketing teams. Demand Generation.

Sales Hiring 268

Sales Hiring Marketing Branding Product Marketing 268

Mucker Capital

JUNE 12, 2024

In this Mucker Growth Session, Dennis Shiao , founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and resources. Sometimes that does happen, but you should think of content marketing as a long term game.

Content Marketing 52

Content Marketing Marketing Social Media AI Search 52

SaaStr

AUGUST 5, 2023

And I”m bonded to those vendors through that epic weekly content. Don’t save all your best content and content marketing to acquire your prospects. In a way where I’d just forget about them, and perhaps move on to a competitor, otherwise. That’s part of the error. Just not interested … right now.

Outsourcing Services 246

Outsourcing Services Strategy Marketing Content Marketing 246

SaaStr

JULY 23, 2019

So that sounds interesting from a content marketing perspective. Nothing profound, but maybe some things that are non-obvious to folks thinking about content marketing and social: Different types of content perform differently on different media. But what did we learn? You can find new channels in the same medium.

Cloud 171

Cloud Social Media Content Marketing Engagement 171

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

User Pilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. Let’s look at them in detail. Webinar in Userpilot.

B2B 97

B2B Sales Hiring Marketing Social Media 97

Intercom, Inc.

DECEMBER 21, 2020

Evelyn Clinton, Senior Content Marketing Manager. Graham Ó Maonaigh, Senior Growth Marketing Manager. The subtle nuances of remote communication. If any post was most useful for me this year, it was Jack’s post on remote communication, Working across land and sea: Tips for remote communication.

Technical Review 232

Technical Review Healthcare Communication Content Marketing 232

User Pilot

NOVEMBER 2, 2023

Sales-led growth , on the other hand, is built around the traditional sales process and tactics like trade shows or demos. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. What is marketing-led growth?

Strategy 105

Strategy Marketing Social Media AI Search 105

Intercom, Inc.

APRIL 12, 2018

We’ve brought in SEO as a function, we’ve hired a PR agency to help us make the brand recognizable outside of just the Dribbble designsphere, and we’ve just started to thinking about content marketing. All these things are very much in their infancy, and we’re just kicking them off.

Business 215

Business Branding Startup Leadership 215

SaaStr

NOVEMBER 4, 2019

Then, through content marketing, sheer hustle, PR, light virality whatever … you start to get a very small, but steady stream of inbound, organic leads. Like this: What happens is this, generally, for most SaaS start-ups: First, you have no leads. You are new and no one has ever heard of you or even knows to search for you.

Scale 219

Scale Sales Hiring Branding Revenue 219

SaaStock

JANUARY 29, 2019

A creative writing major, Meghan joined HubSpot in 2011 when the growth graph of the blog looked like any content marketers dream – a hockey stick. That lasted for a few years until in 2017 it hit a plateau.

Strategy 161

Strategy Content Marketing SaaS Marketing 161

SaaStr

MARCH 31, 2021

Automate dynamic nurture emails with marketing automation integrations . The impact of content marketing cannot be overstated—but only if the right content gets to the right account at the right stage of the funnel. This can only be achieved when you’re aware of the prospect’s position and what they’re looking for.

Strategy 211

Strategy B2B Sales Enablement Advertising 211

Sales Hacker

OCTOBER 4, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. I am a content marketer (based in coolplace ) who loves to write and make content in the B2B space.

Sales Hiring 103

Sales Hiring AI Search Content Marketing AI 103

User Pilot

DECEMBER 17, 2021

Your product marketing team will depend on the size of your business and your goals. Some of the most common roles include; the product marketing manager, content marketing manager, SEO specialist, and growth marketer. Get a demo and start driving product adoption with checklists. #2

Product Marketing 105

Product Marketing Marketing Sales Hiring Onboarding 105

User Pilot

SEPTEMBER 29, 2023

What’s the difference between a growth hacker and a growth marketer? The former is mainly concerned with applying hacks that lead to growth due to virality. On the other hand, a growth marketer is focused on improving conversion rates at one specific part of the funnel at a time.

Scale 105

Scale Software Review SaaS Technical Review 105

GetUplift

JULY 4, 2024

Michela Fossati-Bellani VP of Growth Marketing , Strata Identity Optimizing your website, campaigns and marketing strategy for conversion — regardless if it’s to a free trial, a paid plan, a demo, a sales call or a sign up for the company newsletter — is never easy. They’re a great partner. It’s not stuffy tech boring.”

Scale 75

Scale Technical Review B2B Strategy 75

Incredo

DECEMBER 12, 2019

And they might even feel like they should pay it back somehow. ” #2 Dylan Max Head of Growth Marketing at Netomi , AI Customer service and support “ When it comes to reviews: – Leverage 5-star reviews to grow your business. Put them in a place where they will shine.

Software Review 37

Software Review Systems Review Software Social Media 37

Tom Tunguz

FEBRUARY 19, 2013

In fact, SaaS companies can learn quite a lot from the marketing efforts of content companies. In both cases, a great product alone is not sufficient to maximize growth. Marketing plays an essential role. Publishing houses invented the subscription model and have honed the marketing tactics to support it.

Business 100

Business SaaS Mobile Payment Features 100

User Pilot

MAY 19, 2021

Table of Contents. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan. The Best B2B SaaS Marketing Tactics to Try in 2021. SaaS Content Marketing. Product-led Growth. Influencer Marketing. Your Best Options For SaaS Marketing in 2021. Let’s dive in!

B2B 119

B2B Marketing SaaS Social Media 119

Chart Mogul

AUGUST 10, 2018

This week: An analysis of Slack's landing page copywriting, why SaaS content marketing sucks and is it time to rethink freemium? Why SaaS content marketing sucks: Straight from the mouth of a SaaS content marketer. Read the full post. Margaret Kelsey, AppCues.

SaaS 67

SaaS Content Marketing Subscription Payment Features 67

User Pilot

JANUARY 18, 2023

Higher user satisfaction: In addition to driving sales, product-led growth marketing also increases satisfaction rates among your users since your marketing team will be directing its resources towards new users instead of spending money on other channels. Userpilot customer review on G2.

Strategy 98

Strategy Marketing Scale Software Review 98

User Pilot

AUGUST 30, 2024

Ahrefs product-led content Explanation on how to use Ahrefs’ Content Explorer. This is an example of product-led content marketing as it uses its blog to explain how to use the Ahrefs Content Explorer. How can Userpilot help with your product-led marketing strategy?

Advertising 105

Advertising Software Review Social Media SaaS 105

FastSpring

MARCH 11, 2021

The community has gathered amazing professionals in different spheres of social media marketing, content marketing, video creation, developing, blogging, entrepreneurship, etc. Some of the latest ones included DevriX’s Mario Peshev , and Louis Grenier , a host of Everyone Hates Marketers podcast series. Members : 4,600+.

Growth Hacking 148

Growth Hacking Marketing Sales Hiring Social Media 148

Chart Mogul

JANUARY 8, 2020

Aside from support — from both inbound marketing and operations — product is at the core of your growth marketing success. If you haven’t nailed your product-market-fit, building customer loyalty is going to prove an uphill battle.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

User Pilot

JUNE 17, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.

Acquisition 52

Acquisition Artificial Intelligence Scale Social Media 52

User Pilot

JUNE 17, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.

Acquisition 52

Acquisition Social Media Data Analysis Advertising 52

OpenView Labs

DECEMBER 21, 2020

” –Jeff Beckham, Head of Product and Content Marketing at Mixpanel. More companies will try to integrate a product led growth approach into their SaaS software to accelerate sales, simplifying the process and cut down on P&L from field sales.”. Francesca Krihely, Senior Director, Growth Marketing at Snyk. “1:

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

User Pilot

MAY 3, 2022

While PPC plays a role in most SaaS marketing strategies, it becomes extremely expensive really quickly. Content marketing or other forms of inbound marketing are often sufficient to generate more MOFU or TOFU traffic with some consistent BOFU leads but paid ads are great at bringing in ready-to-purchase or consideration-stage customers.

Enterprise 98

Enterprise Strategy Marketing SaaS 98

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. But what the hell is “growth” really?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Incredo

MAY 14, 2019

mantra; outbound marketing still may have a place in your company’s marketing strategy depending on what you are looking for. Maybe one day Incredo will branch off into marketing Armenian apricots as well (California has nothing on Armenia when it comes to apricots!),

Outsourcing Services 105

Outsourcing Services Strategy SaaS Sales Hiring 105