Neil Patel

OCTOBER 7, 2020

Make no mistake; content marketing is complex. Another thing to note: All these must go into the mix for you to drive positive business results from content marketing. Another thing to note: All these must go into the mix for you to drive positive business results from content marketing. Sounds good?

Content Marketing 108

Content Marketing Consulting Marketing Sales Hiring 108

Neil Patel

NOVEMBER 3, 2020

You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. Did you know that your success as a content marketer goes beyond writing great content ? Trust me; it’s not as easy as you think. But I know better now. Can you find one? Sure you can.

Content Marketing 142

Content Marketing Marketing Mobile Software Review 142

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. So I’m currently working at 360Learning as Director of Content. Ideally, this wouldn’t be a conflict.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Buffer Resources

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 134

Content Marketing Metrics Social Media Marketing 134

SaaStr

JULY 20, 2024

Invest in People You want to keep the bar high on talent, especially in hypergrowth, and not just in the early stages. Invest Heavily in Onboarding Your typical employee takes about three to six months to get ramped. Invest Early in Your Marketing When scaling the GTM engine, you want to invest early in marketing.

Sales Recruiting 299

Sales Recruiting Sales Hiring Scale Engineering 299

SaaStr

JULY 8, 2020

What Nobody Tells You About Seed Investing with SaaStr CEO Jason Lemkin and Cowboy Ventures Founder and Partner Aileen Lee. I think it gives us a perspective that maybe we don’t get in some other places, in addition to many great investments over the years. You have two partners and one or two other investing?

Investment 210

Investment Technical Review Part-Time VPE Development Team Review 210

SaaStr

MAY 24, 2024

Understanding the Importance of Revenue Goals Jason expresses concerns about the high costs associated with producing a podcast and questions the return on investment if not done thoughtfully. Jason highlights the difficulty in finding qualified candidates for critical roles, such as an email marketer, despite offering a high salary.

Sales Hiring 293

Sales Hiring Outsourcing Services Technical Review Scale 293

SaaStr

MARCH 24, 2022

Q: Dear SaaStr: How do I Convince My CEO that Marketing is Important? A lot of CEOs these days do seem to be late to truly invest in SaaS marketing, and most especially, to hiring a true VP of Marketing. What if our content marketing was twice as good? What if 50% more people showed up to our events?

Sales Hiring 293

Sales Hiring Marketing Content Marketing Investment 293

SaaStr

JANUARY 17, 2021

Part of my job when I invest in a start-up is to get folks excited about the company. Or I wouldn’t make the investment. I have investments in both legal and HR spaces (notorious for low NPS) both with NPS scores across all customers in excess of 60. In practice, high churn is the only thing. It’s not that hard.

SaaS 363

SaaS Venture Capital Churn Branding 363

SaaStr

SEPTEMBER 12, 2021

A small part of SaaStr has been learnings from and tracking some of my investments. The first 3 have been case studies on SaaStr (Pipedrive, Algolia, and Talkdesk were VC investments #1, #2 and #3), so we can learn from them together. Net net, VCs talk about the best investments often being the ones the partners were most divided on.

Scale 272

Scale Sales Hiring Investment Mobile 272

SaaStr

JUNE 10, 2020

Customer Marketing is similar to Demand Gen, but with very different end goals — retention and net account growth. The playbook is similar, but not the same, and needs different content, marketing, and ultimately, staffing: Customer and Field events. It’s fine even if no prospects come to your new Digital Event.

Marketing 326

Marketing Customer Success Retention Content Marketing 326

Buffer Resources

AUGUST 21, 2024

What you’ll learn : How to build a strong social media presence Analyzing your social media performance The ins and outs of Meta ads manager Meta’s social media marketing course is one of the best free courses to learn the basics of social media marketing directly from the horse’s mouth. Don’t believe me?

Social Media 114

Social Media Marketing AI Search Systems Review 114

SaaStr

MAY 7, 2020

In these Shelter-and-Beyond days, many of you are trying to dial-up the media and content side of your business. IMHE, content marketing, done right, always works. Because they are invested. Which is good. Webinars almost always work. Corporate blogs almost always work. Podcast almost always work. Viurtal events can work.

Content Marketing 298

Content Marketing Investment Metrics Marketing 298

SaaStr

DECEMBER 31, 2020

While everyone tries Adwords, for some reason, many SaaS companies still don’t invest in Facebook ads. Do a small amount of high-quality content marketing. Mediocre content marketing often generates few of them, however. They perform especially well with SMBs.

Underperforming Technical Team 242

Underperforming Technical Team Content Marketing Innovation Investment 242

SaaStr

FEBRUARY 2, 2023

Pepper is a powerful content marketing platform that helps you create high-quality content at speed and scale. Build your dream content team, create and manage content, and connect with your creators on our platform, designed for champions.

Cloud spend optimization 260

Cloud spend optimization AWS Scale compliance 260

SaaStr

APRIL 25, 2019

Begin drip marketing as soon as you have any sign-ups at all. You have to market to folks that don’t buy today. Content marketing almost always works. It’s still a great investment. Invest in your long tail. It’s just slow. Write about your Unique Value Proposition. That’s unique.

Scale 252

Scale Sales Hiring Scaling SaaS 252

SaaStr

MAY 31, 2024

2: What Keeps Someone Motivated In The Startup World Jason has been successful, has had exits, has invested in great companies, and has built SaaStr into what it is, so what motivates him and other founders to keep going? “It One of Jason’s superpowers is writing content in his head automatically. What does a VP of Marketing do?

Sales Hiring 302

Sales Hiring Sales Recruiting Marketing Scale 302

SaaStr

JANUARY 29, 2021

In Marketing, it can vary based on outside vendors, but I’m guessing 4-8 employees: VP Marketing. Director, Field Marketing (events, etc.). Content Marketing. Product Marketing. Probably, marketing’s own lead qualification reps to manage the MQLs (2-3). Director Demand Gen.

Sales Hiring 349

Sales Hiring Headcount Scale Engineering 349

Tom Tunguz

JUNE 20, 2023

Marketing teams develop a portfolio of different strategies to acquire leads. Some days, content marketing works. Other days when content strategies struggle, a witty paid ad campaign entices some clicks & form fills. Like an investment portfolio, any individual strategy may thrive one day & suffer the next.

Marketing 224

Marketing Outsourced Development Machine Learning Artificial Intelligence 224

SaaStr

JANUARY 29, 2022

And for the content marketers out there, it may be at least a little interesting to see where our traffic growth to SaaStr.com in 2021 came from. We’re investing much more here in 2022. We still love Quora and invest there, but it’s not what it was for us. We never even did a digital event before March 2020.

Social Media 284

Social Media AI Search Scaling Engagement 284

SaaStr

FEBRUARY 27, 2023

In 2019, the founding team at Storyblok set out to create a content marketing solution that worked for everyone—developers and marketers alike. Outbound: including Account Based Marketing (ABM). Partner: investing in different partnership channels. Self-service.

Scale 245

Scale Sales Hiring Sales Recruiting Scaling 245

The Angel VC

OCTOBER 3, 2017

but "What will your CACs be if you invest $10-20 million in sales & marketing?". That’s why content marketing is so critical in SaaS: it allows you to capture leads at a much earlier stage of the discovery process. But scaling up your content marketing by 10x is not as straightforward as simply 10x-ing your ad budget.

Scale 233

Scale Scaling Sales Hiring Acquisition 233

SaaStr

MARCH 7, 2021

Less and you under-invest. At $8m in ARR, if you have $2m of cash in the bank, you get real nervous investing much more than $500k-$750k, $1m max. It’s subtle, but in SaaS I’ve learned you under-invest if you have < 50% of your ARR in the bank. 10/ Investing aggressively in brand as you approach $10m ARR.

Part-Time VPE 293

Part-Time VPE Sales Recruiting Sales Hiring Scale 293

SaaStr

OCTOBER 25, 2023

The same is true for podcasts, emails, drip marketing, etc. If you outsource your content to some crappy agency that recycles ChatGPT, your content marketing will fail. But if you create truly valuable content, it won’t. Talkdesk is worth $10B, and he invested when it was just five people.

Scale 284

Scale Sales Hiring Sales Recruiting AI 284

SaaStr

APRIL 4, 2023

Virality and content marketing will be essential to create traffic and win new customers. A Strategic Move Upmarket Another company CIPIO Partners invested in needed to make a strategic move. The sales cycle at this stage may be very short. They had SMB positioning with an unfavorable LTV to CAC ratio.

Scale 246

Scale Scaling Strategy Outbound Sales Team 246

SaaStr

SEPTEMBER 8, 2020

This generated tons of leads and credibility — before content marketing was even a consideration. It also becomes difficult to track and invest more in the channels that are working well in terms of lead generation. Another tip to remember: marketing efforts compound over time.

Scale 312

Scale Sales Hiring Technical Advisors Scaling 312

SaaStr

SEPTEMBER 29, 2022

It’s time to reduce the customer acquisition cost by experimenting with content marketing and virality. They invest development resources for non-technical people to quickly run and analyze these experiments. If they aren’t, they get lost in local maximums from a marketing and product perspective, hindering growth.

Technical Review 284

Technical Review Technical Advisors Scale Compensation 284

SaaStr

AUGUST 29, 2022

The Power of Content: Lessons from Uber, Gainsight, and Monte Carlo on Driving Growth through Storytelling : It’s no secret: in our digital world, content marketing is critical to the success of any business.

Scale 284

Scale Sales Hiring Marketplace as a Service B2B 284

Intercom, Inc.

JULY 13, 2018

Can you invest in customer acquisition too early? You can definitely invest in acquisition too early. I was talking growth with Neil Patel recently and we discussed the channels that we would both invest in long term. The answer was one you’d expect us to give: content marketing. Content marketing works.

Acquisition 156

Acquisition Strategy SaaS Payments Content Marketing 156

Tom Tunguz

SEPTEMBER 14, 2020

Technical acumen, applied content marketing, and superlative documentation build that trust. But don’t apply the same approach with a VP Marketing or Sales and expect success. There’s a front door to a website and a side door. A modern engineer probably spends the same or more time on StackOverflow or dev.to

Scale 205

Scale Engineering Content Marketing Technology 205

Buffer Resources

OCTOBER 2, 2024

You can just log on to your account and see their email marketing, social media posts, any spikes in engagement, popular content, backlink analysis, and so much more. It has a lot of market data can segment based on your requirements. But its features can be spinned for competitor analysis tools, too.

Social Media 115

Social Media AI Search Benchmarks Software Review 115

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

B2B 144

B2B Strategy B2C Content Marketing 144

SaaStr

FEBRUARY 9, 2024

Going-To-Market With Budget Constraints Giancarlo joined Zapier as CRO when it was a more mature business, and admittedly, later than many hire their first CRO. So when’s the right time to invest more in sales and marketing when we’re all trying to become radically efficient ?

Scale 317

Scale Sales Hiring Sales Marketing 317

The Moz Blog

DECEMBER 20, 2023

With the right approach to content planning and budgets, you can ensure that the money you invest in your content marketing strategy is well-defined, fully accounted for, and aligned with helping you reach your goals.

Content Marketing 140

Content Marketing Investment Strategy Marketing 140

Hitenism

JANUARY 20, 2017

This is where most early-stage startups find themselves, and that’s why content marketing is the right choice for many SaaS startups looking to build their traffic and brand. Create top-of-funnel content with broad appeal. Content marketing is a long-term investment.

Marketing 237

Marketing Content Marketing Startup Acquisition 237

Incredo

NOVEMBER 19, 2019

How To Drive $150,000 in MRR Through B2B Content Marketing , Premium Content Shop. Marketers and executives are still arguing on what works best: paid ads or content creation & distribution? Even though paid ads may drive revenue, they are more expensive and require consistent investments.

Scale 188

Scale Sales Hiring SaaS Software Development 188

SaaStr

JULY 4, 2019

E.g., “How to deploy a hybrid cloud app with Google Cloud” How to do content marketing better. This is a huge investment for us, and we appreciate (and will over-promote the support. E.g, “The top SDR emails that close deals, the data from Mixmax” Case studies on doing better with your product.

Scale 248

Scale Cloud Scaling Content Marketing 248