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Should your SaaS Business Invest More in Content Marketing?

Baremetrics

Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically among your ideal target audience. The purpose of this marketing strategy is to attract organic traffic to your domain, and establish your business as a trusted authority in that area. Table of Contents.

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29 Latin American SaaS Superstars

SaaStock

ContaAzul is a business management platform for small businesses created in Brazil. Its focus is on helping companies handle financial routine and streamlining processes related to accounting, banks, stock, and electronic invoicing, among others. CEO : Vinicius Roveda Goncalves. RD Station. CEO : Tiago Dalvi.

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Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

What Nobody Tells You About Seed Investing with SaaStr CEO Jason Lemkin and Cowboy Ventures Founder and Partner Aileen Lee. I think it gives us a perspective that maybe we don’t get in some other places, in addition to many great investments over the years. Jason Lemkin: Anyone post-revenue. That’s way post-revenue.

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5 customer acquisition strategies for winning new customers

Intercom, Inc.

Before I joined Intercom, I led all of Intuit’s small-business products and services, including QuickBooks accounting, payroll and payments. When small businesses make decisions around accounting and payroll, they end up talking to an accountant roughly half of the time. .” Content marketing works.

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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

We celebrate businesses like that, and of course, the platform we’re on today with Zoom, that has really become a communications platform that’s defining this COVID era. If you look at the IAS vendors, they passed $130 billion revenue milestone this year. It is staggering. We call that a second act.

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

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Mastering Revenue Operations SaaS: A Strategic Guide

Subscription Flow

This is where the revenue operations (RevOps) SaaS enters the chat. RevOps makes sure that your revenue processes are streamlined. It unites multiple facets of your company, such as sales, marketing, finance and customer success to fuel the engine of your company’s advancement.