OpenView Labs

JULY 6, 2021

Those that may be more pain expressions like “improve, increase,” should offer CTAs leading to great thought leadership pieces, or an ebook on the topic. Terminus offers an eBook about “Relationship Marketing” on their page that’s been optimized for those terms. Header photo by Geran de Klerk on Unsplash.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95

Buffer Resources

JULY 25, 2024

Publishing a LinkedIn newsletter can be a game-changer for your content marketing strategy. This engagement signals to the LinkedIn algorithm that your content is valuable, which can further enhance its visibility across the platform. Ensure your profile is complete and professional to enhance credibility and reach.

Social Media 118

Social Media Engagement Metrics Strategy 118

SaaStr

FEBRUARY 19, 2021

Dharmesh and I knew a lot about services and a lot about how to do SEO and content marketing. And our thesis was really obvious in that retrospect, that you could dramatically drop tack by using consumer-like marketing techniques, inbound marketing, content marketing, freemium, to get to these people.

Social Media 290

Social Media Content Marketing Enterprise Retention 290

SaaStr

DECEMBER 30, 2022

Content Marketing? If you don’t have a great co-founder, slow down and find one. Get those First 10 Customers — However and Whenever. We all get the first customers differently, based on who we are and what our app does. Try it all — and lean in on what you are good at. Just get the First 10 however, whenever, wherever.

SaaS 290

SaaS Market Research Interviewing Content Marketing 290

The Daily Egg

APRIL 30, 2025

Many people now equate content with short-form videos, AI-generated snippets, or thought leadership on LinkedIn. But long-form blog content. The post Blog Content Strategy in the Age of AI: What Needs to Change? Blogging hasn’t died; it’s just evolved. appeared first on The Daily Egg.

147

147

SaaStr

FEBRUARY 9, 2024

You’ll figure out how to do initial content marketing. You’ll figure out how to sell your product in the early days — after all, you know it better than anyone else. You’ll figure out how to manage a small team of engineers. The early phase 1 stuff you’ll be terrible at, but you’ll figure it out, albeit painfully.

Scale 299

Scale Interviewing Engineering Content Marketing 299

Sales Hacker

FEBRUARY 5, 2019

We’re searching for a whip-smart, energetic, and extremely organized Content Marketing Manager to join our team and fill a crucial gap in our growing team. Why You’ll Love it: You’ll learn an incredible amount about sales and marketing, and you’ll work on creating amazing content with the best minds in the sales world.

Content Marketing 60

Content Marketing Management Marketing Sales 60

Buffer Resources

SEPTEMBER 5, 2024

But while we, the content writers, write about 70 percent of the content on the blog, it’d be impossible to keep up with our pace without switching up our approach. So, we tend to have a variety of content from different voices.

AI Search 105

AI Search Social Media Systems Review Technical Review 105

SaaStr

JULY 29, 2023

Are you doing strong content marketing? There are 100,000+ SaaS apps out there. It may well be no one needs your product. But what are you doing to get attention? Are you getting PR? In TechCrunch, or wherever? This takes time, but it can work. Are you listed in all marketplaces you could be?

Development 244

Development SaaS Sales Content Marketing 244

SaaStr

NOVEMBER 21, 2020

Zero content marketing. Yes, some demand gen efforts take time, no doubt. But when your VPM joins, like the VPS, she’ll have some raw materials to work with. A broken Hubspot implementation. No one using Intercom. No structured communication with the prospects you do have, no matter how few.

Sales Hiring 357

Sales Hiring Scale Sales Recruiting Engineering 357

SaaStr

JUNE 14, 2020

Your marketing team will need not just a VP, but a head of demand gen, a head of content marketing, a head of field (such as it is now), and even marketing ops. You’ll need 5 folks in marketing at $10m+ ARR, not 1. You can’t scale after that without one. as you race past $10m+ in ARR.

Sales Hiring 304

Sales Hiring Scale Sales Recruiting SaaS 304

SaaStr

JUNE 22, 2023

At content marketing? App don’t sell — or market — themselves. How will you get anyone to know about your app? You need at least to have a real plan that matches your, and your app’s, strengths. Are you good at outbound? At events? At integrations? At partnerships? Other than the most viral of them.

SMB 278

SMB SaaS B2C Interviewing 278

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. You want to attract this set of people, educate them with engaging content , and pull them into your sales funnels. In this case, you’ll need an agency with expertise in SEO-optimized content marketing.

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

Buffer Resources

AUGUST 27, 2024

RSS feeds from relevant blogs : A goldmine for industry news and thought leadership. 💡 For more idea sources, check out our list of top places to curate content Set up your automation with Zapier and Buffer: Now, the automation. Social media interactions : Pay attention to what your followers are saying and asking.

Social Media 109

Social Media Systems Review AI Strategy 109

SaaStock

FEBRUARY 14, 2019

In 2016, he co-founded Meetime, an Inside Sales Strategies company and now serves as its CMO, building a powerful branding and content creation operation. Talk: SaaS.City Bootcamp: Sales Leadership. Talk: SaaS.City Bootcamp: Sales Leadership. He served as National Director for Marketing in both places.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

SaaStr

JULY 6, 2022

When content marketing is done well, it can be the primary driver of sign-ups for your business and lead to sales down the road. . Transparency is vitally important in startups, though things like salaries should be kept private. If you move your business to another country, start thinking about visas as early as possible.

Enterprise 264

Enterprise Sales Hiring Social Media Communication 264

SaaStr

NOVEMBER 6, 2019

One of the realities you’ll have to embrace in category creation is imperative to educate the market through your various marketing channels. You may not necessarily see each other in every deal, but you are in a very real sense competing for thought leadership. Do I need to build a team to take on a CATEGORY X program?

Scale 138

Scale Sales Recruiting Marketplace as a Service Forecasting 138

FastSpring

APRIL 3, 2025

We also do a lot of content marketing retainers for clients or build out, like I said, podcasts for them. You do need to be visible on the platforms where your ideal customer will be looking for you or looking for your thought leadership and opinions. Rachel Gogos (30:01) Another thing is creating thought leadership.

Branding 99

Branding Social Media AI Search Outsourcing Services 99

Neil Patel

NOVEMBER 13, 2020

Thought-leadership—consistently publishing of insightful articles and trends on the topic. Neil Patel Digital is the go-to SEO company for excellent content structuring. Content was a huge part of this but the site wouldn’t be nearly as large without the right structure and technical SEO. Thought leadership.

Technical Advisors 143

Technical Advisors Technical Review Software Review Engineering 143

Intercom, Inc.

APRIL 12, 2018

We’ve brought in SEO as a function, we’ve hired a PR agency to help us make the brand recognizable outside of just the Dribbble designsphere, and we’ve just started to thinking about content marketing. All these things are very much in their infancy, and we’re just kicking them off.

Business 215

Business Branding Startup Leadership 215

Buffer Resources

JUNE 13, 2024

  Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency. In my time helping everyone from startups to corporate clients achieve growth through strategic content marketing and SEO, I’ve seen a lot of content. How do I know? 

Strategy 129

Strategy Social Media Development Team Review Software Review 129

Intercom, Inc.

DECEMBER 16, 2019

It’s important to note that ABM and traditional demand generation tactics, such as paid ads and content marketing, are complementary rather than mutually exclusively. 4 benefits of account-based marketing. Source: ITSMA and ABM Leadership Alliance ). Customer-centric approach to growing revenue.

Scale 189

Scale Marketing Business B2B 189

Neil Patel

DECEMBER 31, 2020

Here are a few options, as well as some practical tips on using them to improve your content marketing strategy. RSS, which stands for “really simple syndication,” is an XML-based format used to distribute and share online content. How to Use RSS Readers to Benefit Your Content Marketing. What Was Google Reader?

Social Media 143

Social Media AI Search Blockchain Content Marketing 143

Buffer Resources

JUNE 20, 2024

  And, while my competitors were busy posting on other social media platforms like LinkedIn, writing articles for SEO and content marketing , and doing webinars, none of them were showing off their expertise on Reddit as a marketing strategy.

Social Media 121

Social Media Marketing Business Scale 121

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Customer > Team > Individual During my time at HubSpot, the leadership team shared this mental model to help with decision-making. One of the Amazon Leadership Principles , “Have Backbone; Disagree and Commit” does just that. Invent and Simplify This mental model is also part of the Amazon Leadership Principles.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Neil Patel

FEBRUARY 4, 2021

The content was valuable, but many business owners didn’t have time or the right talent on their teams to implement all the advice Neil provided. In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level. Team and Leadership at NP Digital. Team and Leadership at NP Digital Small Business.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

The Marketing & Growth Hacking Publication

FEBRUARY 22, 2019

Can we all agree that content marketing is getting a bit out of control? At last count, a Google search of “types of formats of content marketing” yielded upwards of 105 types of content. Google likes blogging as a content marketing strategy (it’s true). Thought leadership takes time.

Content Marketing 40

Content Marketing Strategy Marketing Growth Hacking 40

The Marketing & Growth Hacking Publication

APRIL 11, 2019

That’s why content marketing is still one of the most effective ways for B2B companies to drive traffic and generate leads. In a July 2018 study of North American businesses, 50 percent of respondents said they were planning to increase their B2B content marketing spending going forward. How to generate content ideas.

Content Marketing 40

Content Marketing B2B Strategy Social Media 40

SaaStr

MAY 28, 2024

Some go for content marketing because it’s cheaper, but is the content amazing? Instead, they say they’re doing all the free stuff, like spending three months starting a podcast. That’s “free,” but what about all the soft costs and time? No, it’s terrible. You have to do the free stuff. It always works.

Sales Hiring 311

Sales Hiring Scale AI Search AI 311

Sales Hacker

APRIL 9, 2020

But here’s the thing… Unlike other platforms, LinkedIn isn’t saturated with content. There’s still an opportunity to build your brand, establish digital thought leadership, and develop your audience. It’s the act of generating business results through content, community, and conversation in the digital space. Data science.

Engagement 99

Engagement Social Media Leadership Technical Review 99

SaaStr

NOVEMBER 19, 2019

It included this thought leadership, hey we need to put this out there because in general, physical therapists are not recognized for their expertise in the greater health care industry landscape. The second thing as Heidi mentioned briefly before that she started a thought leadership conference five years ago called Ascend.

Scale 187

Scale SMB VP of Engineering Leadership 187

Intercom, Inc.

APRIL 11, 2019

For marketers responsible for driving that growth on the frontline, it’s never been harder to deliver results in an increasingly competitive SaaS landscape. content marketing), organic costs are rising fast too. There’s no such thing as overcommunication in your marketing team. Overcommunicate. Overcommunicate.”.

Scale 162

Scale Underperforming Technical Team Marketing Startup 162

Kellblog

JUNE 19, 2024

Building a strong leadership message will help you win more deals than capital-B branding, so do it first. If you can convince people that you are the technology leader , the market leader , and the vision leader , you are going to win a ton of deals in a growing category. My argument isn’t never.

Branding 99

Branding Technical Review Startup Sales Hiring 99

Tom Tunguz

OCTOBER 1, 2013

Marketing data scientists segment the user base, evaluate the performance of advertising campaigns, match product features to customer segments, and design content marketing campaigns. The marketing data scientist creates awareness and leads for the sales team, helping generate revenue.

Sales Recruiting 100

Sales Recruiting Startup Data Sales Hiring 100

SaaStr

MARCH 7, 2021

Do content marketing that helps your customers, not that promotes your product. Hire a VP of Corporate Marketing and then yes, a CMO. So invest in your brand at least by $8m-$10m+ ARR. Go to the top trade shows not for leads, but to meet your existing customers. Be present, maybe even be everywhere. Get on stage.

Part-Time VPE 299

Part-Time VPE Sales Recruiting Sales Hiring Scale 299

Kellblog

SEPTEMBER 14, 2020

Content marketing emerged to supplement declining traditional public relations. If yesterday’s marketing was leaflets dropped from airplanes, today’s was A/B-tested, laser-guided, call-to-action missiles. There’s no one better to write this book than the leadership team at Plannuh, Peter, Scott, and Dan. accountable.

Artificial Intelligence 101

Artificial Intelligence Marketing AI Search Social Media 101

Neil Patel

NOVEMBER 6, 2020

Neil Patel Digital – Best for Linkable Content Marketing FATJOE – Best for Blogger Outreach Page One Power – Best for Strategic Links The HOTH – Best for Guest Posting RhinoRank – Best for Curated Link Building. Neil Patel Digital – Best For Linkable Content Marketing.

Development Team Review 105

Development Team Review Acquisition Outsourced Development Content Marketing 105