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How to Use Machine Learning to Improve Your Digital Marketing

Neil Patel

Machine learning is on the verge of transforming the marketing sector. According to Gartner , 30% of companies will use machine learning in one part of their sales process by 2020. In other words, machine learning isn’t just for computer scientists. Marketers should sit up and take notice.

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3 Ways AI and Machine Learning Will Affect Sales (& How to Prepare)

Sales Hacker

Informed and actionable business decisions now happen easily, thanks to artificial intelligence (AI) and machine learning (ML). B2B salespeople can, at a single click, determine the customer’s buying behavioral patterns and personalize content and ads to align with their browsing history, industry trends, and interest.

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Marketing Teams as Hedge Funds

Tom Tunguz

I think of marketing teams as hedge funds. Marketing teams develop a portfolio of different strategies to acquire leads. Some days, content marketing works. Other days when content strategies struggle, a witty paid ad campaign entices some clicks & form fills. How do they differ from classic machine learning?

Marketing 230
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Has SaaS Become Commodified?

Tom Tunguz

Next-generation machine learning tools are also available by API and improving all the time. If no entrant in a particular category has established product market fit, and budget exists, there must exist an opportunity for a new startup to develop the right product. Inbound lead generation through content marketing.

Scale 189
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How Natural Language Processing Affects Digital Marketing

Neil Patel

NLP vs. AI vs. Machine Learning. To a non-computer scientist, NLP sounds a lot like machine learning and AI. To understand their relationship, you need to understand a third term: deep learning. Deep learning is a subset of machine learning, applied specifically to large data sets.

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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Inbound lead generation: PPC, content marketing, and SEO. Dedicated account manager and marketing expert. Machine learning and automated bid optimizer. Real-time PPC optimization.

Scale 127
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A Complete Guide to AI Digital Assistants for Marketers

Neil Patel

By using artificial intelligence like voice recognition and natural language processing (NLP) to understand requests and machine learning to collect data, identify patterns, and “learn” user preferences. Personalize Your AI Marketing Strategy. How vague is the targeting for your marketing campaigns?