Intercom, Inc.

JULY 13, 2018

While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. To help you understand and improve your customer acquisition, we asked SaaS leaders within and outside of Intercom to reveal their top customer acquisition tactics.

Acquisition 156

Acquisition Strategy SaaS Payments Content Marketing 156

How To Buy Saas

DECEMBER 1, 2020

SaaS is a global software solution created by different businesses in order to improve human activities in a matter of clicks. SAAS is also abbreviated as software as a service. In this saas marketing strategy guide, we are going to tell you everything about saas marketing. What is SAAS marketing?

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Chart Mogul

JUNE 25, 2020

PR for SaaS businesses doesn’t have to be hard or complicated. Content Marketing Institute reports that B2B companies are 21-23% likelier to achieve success with their content marketing if they use PR. The benefits of PR for SaaS businesses. What is PR for SaaS? Here’s how. it can be a simple process.

SaaS 101

SaaS Business Construction Content Marketing 101

OpenView Labs

JANUARY 5, 2021

The good news is that there are lots of fantastic virtual SaaS conferences coming up that’ll still offer the chance to meet new people and grow. And growth should absolutely be everyone’s focus in 2021—the SaaS industry is on track to hit its estimated $37.9 billion market projection by the end of 2021. And the free coffee.

SaaS 83

SaaS Blockchain Marketplace as a Service Entertainment 83

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Sales Hacker

MAY 22, 2020

The downside of this is that you’ll need to invest a lot of time and effort into engaging with those leads and making them want your product/service. Sales Accepted Leads, on the other hand, already had their first, second, and third touch with your unique value propositions, product, or service. Educate your target audience.

Payment Methods 127

Payment Methods SaaS Payments Sales Payment Services 127

How To Buy Saas

FEBRUARY 25, 2025

This Software-as-a-Service (SaaS) approach revolutionized the industry, making powerful CRM tools accessible without on-premise installs. Over the past two decades, Salesforce has evolved from a sales CRM into a comprehensive platform spanning sales, service, marketing, e-commerce, and app development.

Scale 52

Scale Underperforming Technical Team Technical Review Software Review 52

User Pilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. By searching forums and groups, you can identify competitors offering similar products or services.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Software Review Marketplace as a Service 98

Neil Patel

FEBRUARY 4, 2021

You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide. and around the world.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

Neil Patel

MARCH 2, 2021

The more (positive) reviews and testimonials you have, the more likely prospective customers are to put their faith and money in your services. Instead, pursue the ones best aligned with the services you offer and your target audience. B2C” businesses sell goods and services directly to consumers. Let’s start with B2C.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

FastSpring

APRIL 3, 2025

Practical ways SaaS leaders can uncover and express their unique identity. Podcast Full Interview: Audio Listen online or find it on more podcast services. We also do a lot of content marketing retainers for clients or build out, like I said, podcasts for them. Jesse Paliotto (21:44) marketing a channel or expression.

Branding 86

Branding Social Media AI Search Outsourcing Services 86

User Pilot

MARCH 29, 2024

13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness. Ahrefs uses video marketing to reach relevant audiences. Userpilot uses content marketing to increase brand awareness. Every usage of Calendly's service, thus, becomes a promotion of its brand.

Branding 105

Branding Social Media Advertising Technical Review 105

Brian Balfour

JANUARY 4, 2017

The calculations above assume a few things: Marketing expenses are spread evenly across customer types Sales expenses are attributed to Enterprise Customers. We assume the other tiers all are self service and don’t require sales. Average marketing/sales cycle is less than 30 days. Facebook for example has oCPM, oCPC, oCPA, etc.

Scale 71

Scale Marketplace as a Service Acquisition Content Marketing 71

OpenView Labs

APRIL 13, 2020

Which paid digital marketing or offline marketing channels you advertise on. Approach to organic growth (SEO, organic social/viral/video, content marketing). Are there marketplace dynamics? These are just a few examples of how the product can impact your marketing strategy. I prefer the latter method.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? How to create an effective conversion path Ready to build a successful conversion path for your SaaS product? Content marketing path Ahrefs is an SEO suite known for its value-packed blog posts. If so, you’re in the right place!

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. Use SaaS metrics to reiterate, test, and improve.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

JANUARY 28, 2020

I mean, Aaron did all the work, and I was on the right side of it and contributed some content. And then, we ripped it out and Aaron went and talked to some of the top SaaS companies from today and added the case studies. Maria is one of the top SaaS leaders in marketing, just finished up the CMO Vanna plan, which IPOed.

Sales Hiring 242

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 242

Chart Mogul

JUNE 25, 2020

PR for SaaS businesses doesn’t have to be hard or complicated. Content Marketing Institute reports that B2B companies are 21-23% likelier to achieve success with their content marketing if they use PR. The benefits of PR for SaaS businesses. What is PR for SaaS? Here’s how. it can be a simple process.

SaaS 52

SaaS Business Construction Content Marketing 52

How To Buy Saas

JULY 8, 2023

For companies in the Software as a Service (SaaS) industry, this is particularly true. SaaS companies rely on their brand reputation to attract and retain customers, maintain customer loyalty, and stay ahead of the competition. However, building a strong SaaS brand is no easy feat. That’s where expert help comes in.

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40

User Pilot

AUGUST 21, 2024

Case in point: we created a SaaS product metrics benchmark report based on first-party data from 547 companies—go check it out! Tailored content strategy First-party data on your audience’s pain points, preferences, and behavior can help you create a content marketing strategy that addresses their needs and aspirations.

Data 105

Data Social Media Interviewing User Experience 105

Sales Hacker

JANUARY 24, 2018

For example, if I were doing this for my content marketing service, Grizzle , I would ask my clients questions like: What does your current PR system look like? Work with marketing to find out indicating behaviors, then reach out when the iron is hot. For professional services, there’s a sweet spot.

Sales Recruiting 99

Sales Recruiting Sales Underperforming Technical Team Social Media 99

yoursales

JANUARY 28, 2022

With the launch of the Pipedrive Marketplace a very wide range of third party apps & integrations. And that's probably why we come across Hubspot as much as we do, as well as for its marketing capabilities. And that's probably why we come across Hubspot as much as we do, as well as for its marketing capabilities. Affordable.

Scale 113

Scale Payment Methods Payment Solutions Sales Recruiting 113

How To Buy Saas

JANUARY 13, 2023

The preferred payment methods in the market. The preferred delivery methods in the market. The second step is understanding your target market’s demand for your product or service. For example, if you’re considering selling luxury goods, you’d want to focus your marketing on countries with high GDP per capita.

Payment Methods 52

Payment Methods Payment Services Payment Solutions SaaS Payments 52

ProfitWell

SEPTEMBER 25, 2019

Choosing which revenue model works best for your SaaS business, though, is not easy (even if that's all you want to do is choose a revenue model for your SaaS business). The subscription model is the “vanilla” SaaS revenue model, not that there’s anything boring about a well-worked subscription plan. Pay-Per-User.

Payments 40

Payments Revenue Payment Methods SaaS Payments 40

yoursales

DECEMBER 19, 2022

With the launch of the Pipedrive Marketplace a very wide range of third party apps & integrations. Increasingly Hubspot seems to be moving in the Salesforce direction and is used increasingly outside of sales and marketing as well. Obviously, Salesforce is the gorilla in the CRM-room, having been around since the beginning of SaaS.

Scale 88

Scale Sales Recruiting Sales Outsourced Development 88

How To Buy Saas

JULY 26, 2021

It offers you the best of services including Expert HR. CoSchedule is the best startup tool because it’s an all-in-one marketing tool that helps your team manage your content marketing calendar, social media shares, overall marketing strategy, and projects with one tool. Affiliate Marketing Tools.

Payment Methods 52

Payment Methods Startup Payment Solutions Payments 52

SmartKarrot

FEBRUARY 3, 2022

Brazil’s SaaS landscape is bustling, thanks to the number of innovative startups that entered the horizon in recent years. In an attempt to know more about the SaaS environment in Brazil, we have researched the best SaaS companies in Brazil and came up with a list of 20 SaaS companies in Brazil. Wabbi Software S.A.,

Payment Methods 10

Payment Methods SaaS Payments Merchant Services Payment Services 10

yoursales

NOVEMBER 8, 2023

With the launch of the Pipedrive Marketplace a very wide range of third party apps & integrations. Increasingly Hubspot seems to be moving in the Salesforce direction and is used increasingly outside of sales and marketing as well. Obviously, Salesforce is the gorilla in the CRM-room, having been around since the beginning of SaaS.

Scale 52

Scale Sales Recruiting Sales Outsourced Development 52

FastSpring

MARCH 15, 2024

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

Payment Methods 195

Payment Methods Marketplace as a Service Payment Solutions Payments 195

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. So tell me, how did you make your way into what I call the wonderful world of SaaS, but come to found Outgrow most recently.

Scale 276

Scale Sales Hiring Marketplace as a Service Mobile 276

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Really legitimately huge market. Happy to be here.

SMB 219

SMB Scale Startup Marketplace as a Service 219

SmartKarrot

FEBRUARY 4, 2022

SaaS – Software-as-a-Service – is an umbrella term referring to a range of technologies and tools that facilitate the processing, storage, and management of big data using remote servers. The recent years have witnessed how SaaS products and companies have changed the way organizations operate online. Amazon Web Services (AWS).

Marketplace as a Service 10

Marketplace as a Service SaaS AWS Cybersecurity 10

How To Buy Saas

OCTOBER 29, 2024

Ensuring Your Website Is User-Friendly Your website serves as the digital home base of your startup, where customers come to learn more about what you offer and discover products or services for purchase. Utilize tools like Google Analytics to monitor which ones are drawing in customers and adjust content according to these insights.

Startup 52

Startup Social Media Marketplace as a Service Content Marketing 52