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How to Choose The Right Content Marketing Agency

Neil Patel

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

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The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

Neil Patel

But the answer more and more business owners are turning to is a simple one: outsourcing. Outsourcing is giving your work to someone else outside of your main business. You could even outsource by shipping a business process like manufacturing overseas. Understand Why You Want to Outsource. Make a List of Common Tasks.

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Should I Outsource My Blog? 5 Questions to Help You Decide

Neil Patel

If you’re feeling overwhelmed, one of the questions you should ask yourself is “should I outsource my blog?” You could split up the work with guest posts , staff bloggers, or outsource your blog completely. There’s a downfall to this though: your readership may want content only from you. It depends.

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Content Marketing Consulting

Neil Patel

Make no mistake; content marketing is complex. Another thing to note: All these must go into the mix for you to drive positive business results from content marketing. Another thing to note: All these must go into the mix for you to drive positive business results from content marketing. Sounds good?

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What Makes a Great VP of Marketing in SaaS: A Deep Dive with Jason and Dave Gerhardt, ex-VPM of Drift

SaaStr

Lemkin expresses concern about the changing work ethic and loyalty of sales and marketing professionals, observing a trend of multiple job-holding and lack of commitment. Efficiency in writing: a five-minute rule Effective content marketing should be based on genuine insights and learnings, not solely on polished writing.

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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

In this article, I will summarize what I’ve learned about B2B sales outsourcing. W hat is Sales Outsourcing? Sales outsourcing gives parts of your own sales process to others (individuals or agencies). Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Lead Generation).

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Marketing Teams as Hedge Funds

Tom Tunguz

I think of marketing teams as hedge funds. Marketing teams develop a portfolio of different strategies to acquire leads. Some days, content marketing works. Other days when content strategies struggle, a witty paid ad campaign entices some clicks & form fills. What are LLMs? How can I use them?

Marketing 230