FastSpring

DECEMBER 3, 2020

Essentially, that’s the beauty of subscription business models. Subscription businesses get to profit from recurring purchases, and customers benefit from long-term savings and convenience. In a recent study , Zuora found that 71% of adults across 12 countries have subscription services. What is subscription marketing?

Subscription 100

Subscription Payment Features Strategy Payment Methods 100

SaaStr

JULY 20, 2024

Work with Great Executive Recruiters ”The first time I saw an invoice for an executive search, I think I had a heart attack,” Shrav joked. Invest Early in Your Marketing When scaling the GTM engine, you want to invest early in marketing. On day one at Secureframe, they invested in content marketing.

Sales Recruiting 230

Sales Recruiting Sales Hiring Scale Engineering 230

ProfitWell

OCTOBER 17, 2019

How can this NBC original teach us a ton about content marketing? Your top subscription news. Apparently, 27% of people now pay more than $100 per month in subscriptions, as much as the average person would spend on cable—although I can’t say I’m surprised by this number. Content marketers, welcome to the Good Place.

Content Marketing 73

Content Marketing Marketing Scale Consulting 73

Baremetrics

DECEMBER 8, 2020

In this article, the founder of Product Marketing Alliance (and Baremetrics customer) Richard King, shared how he turned a network of product marketers into a thriving paid community with over 20,000 members, using some simple but powerful content marketing tactics. Read his story below! try baremetrics.

Content Marketing 98

Content Marketing Marketing Business Product Marketing 98

FastSpring

JULY 15, 2022

Nathan Collier leads the content and community team at FastSpring. Prior to joining FastSpring, Nathan ran his own content marketing agency and worked with numerous SaaS and software companies around the world. Semrush recently named Nathan to its list of top 100 influencers in content marketing. About FastSpring.

SaaS Payments 114

SaaS Payments Payment Services Payment Solutions Payment Features 114

Tom Tunguz

MARCH 31, 2014

Tuning the engine is proving much harder than I expected and I suspect that content marketers are facing similar issues. Clearly, email subscriptions are cannibalizing RSS subscriptions. For example, over the past 18 months I’ve witnessed a halving of RSS subscribers to this blog. Surprisingly, no.

Content Marketing 100

Content Marketing Marketing Payment Features Subscription 100

Tom Tunguz

NOVEMBER 7, 2013

In almost every industry, startups and venture capital included, content marketing has become an essential tool for growth. But I’ve come to believe that to be successful, content marketing must further a business goal like increasing marketing qualified leads, brand building, or recruiting.

Content Marketing 112

Content Marketing Engineering Marketing Software Review 112

Baremetrics

APRIL 6, 2021

An in-depth study on everything you need to know about subscription marketing, and how Baremetrics features are designed to help you navigate the subscription economy. For marketing a subscription business, it’s critical to find loyal new customers and reduce churn. Table of Contents. Dollar Shave Club 2.

Subscription 59

Subscription Payment Features Marketing SaaS Payments 59

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We figured out how to create content our target users not only wanted but often needed.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

Tom Tunguz

SEPTEMBER 29, 2013

The single best content marketing channel is email subscriptions powered by Twitter/social media distribution. Thirty days ago, I began an experiment with this blog to determine whether email, Twitter or RSS would be the better content marketing channel. Email and RSS Conversion Funnels. 21% better for RSS.

Content Marketing 100

Content Marketing Marketing Startup Social Media 100

ProfitWell

MARCH 9, 2020

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

Subscription Flow

OCTOBER 15, 2024

RevOps is preferred by SaaS businesses, especially those which are subscription-based. That is because the revenue operations SaaS approach matches their need for predictable revenue, such as MRR (monthly recurring revenue), or ARR (annual recurring revenue). Moreover, the team must leverage personalization.

Payment Services 52

Payment Services Payments SaaS Payments Revenue 52

Neil Patel

NOVEMBER 1, 2021

Common skills: communicating ideas effectively basic tech proficiency managing client expectations admin tasks like invoicing, managing emails, follow ups, etc. Content creators also need to be good storytellers to create engaging content. Content creators develop content marketing strategies.

Social Media 139

Social Media Content Marketing Payment Features Technical Review 139

Tom Tunguz

OCTOBER 6, 2013

Also, I suspect that recirculation data is the best way of understanding the type of content a publication’s audience prefers to read. Next, I aim to research the relationship between retweets, recirculation, mail subscriptions, keywords in a blog post and traffic. When the project is completed, I’ll post the code.

Content Marketing 100

Content Marketing Scale Marketing Subscription 100

SaaStock

JANUARY 25, 2019

Its focus is on helping companies handle financial routine and streamlining processes related to accounting, banks, stock, and electronic invoicing, among others. Vindi is a PCI-certified online payment platform for recurring billing. Rock Content. The tool supports multi-currency billing and electronic invoicing.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

Baremetrics

AUGUST 23, 2021

Leading SaaS and subscription businesses rely on Baremetrics to track the success of product launches, essential business metrics, and more. Table of Contents. Why Is an Effective Go-to-Market Strategy Important for Any Startup? Content marketing has proven to be one of the most effective marketing strategies for SaaS companies.

Strategy 104

Strategy Scale Payment Features Software Review 104

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Neil Patel

MARCH 1, 2021

The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. For even more predictability, you can sell subscriptions to your services. A growing productized service offering is content creation.

Scale 141

Scale Payment Features Consulting Pricing 141

ProfitWell

JUNE 3, 2020

It’s especially important for subscription-based businesses. Every new lead carries the potential for recurring revenue. With content. But not just any content—content that is designed for customers in your niche. Why is content important for subscription-based businesses? Social media content.

Subscription 64

Subscription Payment Features Social Media Business 64

Outseta

JANUARY 9, 2019

Marketing Strategy and Results With the exception of about $2,000 spent testing paid online advertising, we’ve focused our marketing efforts over the last two years entirely on “free” channels. Like content marketing. I view content marketing as an investment in our brand. So how has it worked out for us?

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

Buffer Resources

MARCH 4, 2024

  As a freelance content marketer for 3-4 years, I managed myself with tools, and without them, well, I’m not sure how I could have coped and scaled my workload.    Productivity tools can be a game-changer if you are a social media marketing professional.   Loom Why is Loom a good tool for marketers?

Social Media 102

Social Media Marketing Payment Features Communication 102

Buffer Resources

NOVEMBER 7, 2023

But my accountant (and my actuary husband) were super helpful in figuring out how to set enough aside so that I could pay my subcontractors within 24 hours of receiving their invoice, even if the client took several more weeks.  That way I know I’m ready to pay taxes when the due date rolls around.

Scale 123

Scale Scaling Payment Solutions Payment Services 123

Stax

MAY 16, 2024

Content marketing: Content marketing uses blogs, videos, and infographics to inform your audience about the product and boost sales. Social media marketing: Through SMM, you can use short videos, reels, posts, and even paid ads to attract and convert leads from social media platforms.

Payment Solutions 88

Payment Solutions Payments Payment Methods Software Review 88

Sales Hacker

MARCH 26, 2024

He was the founding CMO of Gainsight where he and his team are credited with creating the Customer Success category — a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. valuation.

Marketing 93

Marketing Forecasting B2B Content Marketing 93

Neil Patel

APRIL 5, 2023

Let’s say you want to create an ultimate guide on content marketing. Incidentally, my guide, “ The Beginner’s Guide to Content Marketing ,” features within the top organic search results in this instance. See how it gives a good indication of the number of backlinks that a piece of content gets?

Payment Methods 133

Payment Methods Social Media Payment Services AI Search 133

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

Neil Patel

MARCH 8, 2023

In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing budget. If you sell a subscription product or software-as-a-service, it’s easy to calculate the average value of a customer. Develop an advertising or content marketing presence in those places.

Customer Lifetime Value 76

Customer Lifetime Value Payment Methods Payments Payment Features 76

SaaStr

MARCH 15, 2021

. “A Step by Step Guide to Build a Marketing Strategy to Take You to the First $100M with Snowflake” This session was great, with Snowflake’s CEO telling you what really worked for them, from content marketing that worked, to customer webinars, and much more. It’s very good. #7.

Cloud 142

Cloud CTO Scale Venture Capital 142

How To Buy Saas

MAY 23, 2021

Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. Table of content. It is all one toolkit for digital marketing. This way you will get more for less.

Social Media 124

Social Media Content Marketing Advertising Scale 124

User Pilot

JULY 20, 2023

Best AI writing tools for the content creation process Content marketers spend most of their time coming up with content ideas, honing their writing skills, and creating articles in multiple languages to maximize their reach. Surfer comes in three primary paid subscriptions: Essential, Advanced, and Max.

Artificial Intelligence 80

Artificial Intelligence AI Search AI Software Review 80

Baremetrics

OCTOBER 21, 2021

Lead conversion rate: How well targeted is your content marketing? This can be solved with content marketing. Content marketing just requires effort and time. You need to be producing a high quantity of content as well as a high quality of content. What is conversion rate optimization?

Payment Solutions 98

Payment Solutions Payment Methods Payments SaaS Payments 98

Totango

AUGUST 25, 2022

It increases customer satisfaction and loyalty, driving higher subscription renewal rates, reduced churn, and more sales from upsells and referrals. Invite customers who are nearing subscription renewal to participate in customer satisfaction surveys. Use content marketing to promote features and upgrades.

Engagement 100

Engagement Strategy SaaS Scale 100

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. You want to attract this set of people, educate them with engaging content , and pull them into your sales funnels. In this case, you’ll need an agency with expertise in SEO-optimized content marketing.

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

FastSpring

APRIL 22, 2020

In the SaaS industry, 35% of customer retention is considered above average, and since you’re selling subscriptions, it’s essential to generate as many leads as possible. Focusing on creating a consistent targeted content can help in growing and keeping your retention rate above average. Content Marketing. Free trials.

Strategy 84

Strategy Marketing Software Review Business 84

SaaStr

JANUARY 7, 2021

SaaStr 308: RevenueCat CEO Jacob Eiting on Managing Millions in Mobile Subscriptions While Growing 20% a Month. Most of us think a lot about standard B2B SaaS and Cloud subscriptions, but we are still new to the issues, challenges, and opportunities in mobile subscriptions.

Scale 242

Scale Sales Hiring Scaling B2B 242

How To Buy Saas

JULY 26, 2021

CoSchedule is the best startup tool because it’s an all-in-one marketing tool that helps your team manage your content marketing calendar, social media shares, overall marketing strategy, and projects with one tool. 9 Best Invoice Software For Startups List of the Best Invoice Software Tools for startups.

Payment Methods 52

Payment Methods Startup Payment Solutions Payments 52

SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. As an example, for GC at Atlassian’s product-led growth, they leaned heavily into content and SEO in a very aggressive way. At the same time?

Scale 257

Scale Sales Hiring Sales Marketing 257