FastSpring

APRIL 22, 2020

SaaS, or shortly, software as a service, experienced rapid growth in the last decade. In 2008, the whole market share was about $5.5 billion, while in 2019 a SaaS market enjoyed a whopping $141 billion in a market share. Key Benefits of Investing in SaaS Marketing Strategies.

Strategy 121

Strategy Marketing Software Review Business 121

Baremetrics

AUGUST 23, 2021

With more than 15,000 SaaS companies operating worldwide, the global SaaS market is constantly growing as new products continue to enter the market. Whether you're a startup or an established company, launching a new SaaS product isn't as easy as it was 15 years ago. Table of Contents.

Strategy 104

Strategy Scale Payment Features Software Review 104

ProfitWell

OCTOBER 17, 2019

How can this NBC original teach us a ton about content marketing? Your top subscription news. Apparently, 27% of people now pay more than $100 per month in subscriptions, as much as the average person would spend on cable—although I can’t say I’m surprised by this number. Content marketers, welcome to the Good Place.

Content Marketing 73

Content Marketing Marketing Scale Consulting 73

Incredo

JANUARY 7, 2020

What does SaaS lead nurturing exactly mean to your SaaS company? By the way, we have plenty of free resources on SaaS lead generation. Your automated flows should be carefully created by professional copywriters who know what content needs to be sent to that particular group.

Strategy 162

Strategy SaaS Software Review Education 162

Aaron Beashel

MARCH 9, 2018

I’ve been fortunate to work in a number of SaaS businesses in my career. Sure adding sales & marketing help fuel the growth, but these business were growing pretty rapidly before they injected the sales & marketing rocket fuel. What is a Go To Market model? Target Market. Factors to consider.

Scale 192

Scale SaaS Payments B2B Strategy 192

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Practical Advice on SaaS marketing

MARCH 4, 2017

More recently, marketers have come to rely on webinars, white papers, blogs, and other content to attract leads. Even if the concept of content marketing still works, the particulars usually need to be tweaked over time. It’s often worth allocating a portion of the marketing budget just to try some new tactics.

Marketing 113

Marketing SaaS Software Review Mobile 113

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. Table of Contents. What do SaaS Companies spend on B2B Marketing?

B2B 119

B2B Marketing SaaS Social Media 119

Unbounce

AUGUST 13, 2019

Taylor Loren knows it better than anyone: SaaS is a tough almond to milk. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). For SaaS marketers, volume is the name of the game. SaaS Brands Grow with Unbounce. Just ask Taylor.

SaaS 111

SaaS Acquisition Content Marketing Benchmarks 111

Unbounce

JULY 2, 2019

The Software as a Service (SaaS) industry is growing at a rapid rate. SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition. Use Interactive Content to Offer Personalized Solutions.

Scale 111

Scale Marketing SaaS Sales Funnel 111

Tom Tunguz

FEBRUARY 19, 2013

But what if instead of pointing to SaaS companies as the vanguards of this movement, I lauded The Atlantic, The New York Times and the Financial Times? In fact, SaaS companies can learn quite a lot from the marketing efforts of content companies. Marketing plays an essential role.

Business 100

Business SaaS Mobile Subscription 100

Incredo

MAY 22, 2019

Simply having a SaaS product that is useful, easy to use, customizable and affordable is not enough in order to ensure a steady stream of users. To attract customers and show how beneficial their product is, nearly every single SaaS company offers users a free trial. Post Informative Content. Sad, but true.

SaaS Payments 101

SaaS Payments SaaS Payment Services Payment Methods 101

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. Next, we’ll share six keys to effective SaaS customer engagement.

Engagement 103

Engagement Strategy SaaS Scale 103

How SaaS Works

OCTOBER 15, 2019

The How SaaS Works series simplifies the complex world of software-as-a-service (SaaS) into the practical fundamentals for anyone involved in SaaS. Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

SaaStr

FEBRUARY 9, 2024

Before joining Zapier, Giancarlo was at Atlassian as a technical sales lead before moving to DropBox as a Senior Director of Growth and Monetization, and was CMO at Confluent – so he has a wealth of knowledge from Zapier’s Go-To-Market history as well as these successful SaaS companies to pull from. At the same time?

Scale 317

Scale Sales Hiring Sales Marketing 317

Baremetrics

MAY 18, 2021

Working to acquire, qualify, and convert leads is a critical part of SaaS business success, whether you’re a startup or an established enterprise. Trying to balance multiple efforts for marketing, sales, and retention can be extremely challenging. Your SaaS funnel is a model that visualizes important stages along the customer journey.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

User Pilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing SaaS 98

SaaStr

MARCH 15, 2021

. “The 5 Metrics You Should Track to Maximize Your Company’s Valuation with Thomas Tunguz of Redpoint Ventures” This fun, informal session with Thomas (and pinch-hitting from Jason Lemkin during an IT glitch) was a great deep dive into where SaaS is, right now. #2. It’s very good. #7.

Cloud 162

Cloud CTO Scale Venture Capital 162

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Product-led go-to-market strategy.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

User Pilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. That’s where retention marketing comes in.

Acquisition 105

Acquisition Strategy Social Media Customer Lifetime Value 105

ProfitWell

MARCH 9, 2020

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

Baremetrics

APRIL 6, 2021

An in-depth study on everything you need to know about subscription marketing, and how Baremetrics features are designed to help you navigate the subscription economy. For marketing a subscription business, it’s critical to find loyal new customers and reduce churn. Table of Contents. Dollar Shave Club 2.

Subscription 59

Subscription Payment Features Marketing SaaS Payments 59

Chart Mogul

AUGUST 10, 2018

This week: An analysis of Slack's landing page copywriting, why SaaS content marketing sucks and is it time to rethink freemium? In SaaS Roundup, we comb through the noise to find you only the best SaaS-flavored reads of the week — just our top three. Intercom launched custom chat bots ! Matt Tharp, Blissfully.

SaaS 67

SaaS Content Marketing Subscription Payment Features 67

SaaStr

JULY 15, 2022

So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? ” So those are two very opposite ends of content marketing working from brute forcing outbound.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. This article answers that and more.

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

Baremetrics

JANUARY 3, 2022

It seems like every year there are more companies hosting SaaS conferences. There are loads of great reasons to attend a SaaS conference, and you only need to find the one that meets your interest (and budget). I’m going to discuss SaaS conferences, why they are worth attending, and which ones are set for 2022.

SaaS 98

SaaS Payment Methods Payment Solutions Payments 98

SaaStock

FEBRUARY 14, 2019

Latin America is undergoing a digital transformation, and the SaaS community is exploding as a result. The SaaStock team will be landing in São Paulo to run the region’s first Pan-Latin American SaaS conference, SaaStock LatAm. Its focus is on businesses in Big Data, mobile, and SaaS. Our agenda is a reflection of the ecosystem.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

How To Buy Saas

DECEMBER 1, 2020

SaaS is a global software solution created by different businesses in order to improve human activities in a matter of clicks. SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

User Pilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

SaaS Payments 98

SaaS Payments Scale Payment Services Payment Solutions 98

Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. I learned a million lessons about SaaS, about start-ups, and about life along the way.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Chart Mogul

FEBRUARY 13, 2025

But sales and marketing are the backbone of every successful go-to-market (GTM) strategy, and getting them right can be the difference between thriving and barely surviving, especially in the early days of your SaaS company. Source: The SaaS Growth Report. A great product alone isnt enough.

Scale 52

Scale VP of Engineering Sales Hiring Startup 52

Incredo

DECEMBER 12, 2019

Do you know what role your SaaS product reviews can play in your business success? The truth is – product reviews can help you in a number of ways and even be crucial in your sales process. We will also provide you with a bonus checklist and introduce you to 7 SaaS founders & managers who know how to work with reviews.

Software Review 37

Software Review Systems Review Software Social Media 37

Outseta

JANUARY 9, 2021

On the marketing front, we’ve focused almost exclusively on “free” marketing tactics to date—partnerships, content marketing, and email marketing. We get remarkably few low quality leads—I’d say at least 85% of our account sign-ups are founders of SaaS products or membership sites that are a great fit for Outseta.

Scale 106

Scale Marketing SaaS Payment Features 106

How To Buy Saas

MAY 23, 2021

We will go ahead in describing Semrush vs. Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. It is all one toolkit for digital marketing.

Social Media 124

Social Media Content Marketing Advertising Scale 124

User Pilot

NOVEMBER 24, 2022

This article examines the RACE framework: what it is, why you should use it, and how to implement it in your SaaS. The RACE framework is a four-step marketing framework. It stands for Reach, Act, Convert, Engage, and is tied to different marketing funnel stages. Using the RACE framework for your SaaS to build customer loyalty.

Social Media 98

Social Media SaaS Software Review Customer Lifetime Value 98

Baremetrics

AUGUST 1, 2021

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Baremetrics

JUNE 10, 2021

Growing your SaaS company can be difficult in the early stages. When it comes to growing organically through channels like SEO, SaaS businesses are primed for organic search. SaaS or subscription businesses are based on a product that is neither tangible or limited in its use. Content is the king for SaaS marketing.

Startup 98

Startup SaaS Technical Advisors B2C 98