Baremetrics

DECEMBER 8, 2020

In this article, the founder of Product Marketing Alliance (and Baremetrics customer) Richard King, shared how he turned a network of product marketers into a thriving paid community with over 20,000 members, using some simple but powerful content marketing tactics. Things scaled real quick. Read his story below!

Content Marketing 98

Content Marketing Marketing Business Product Marketing 98

Buffer Resources

NOVEMBER 7, 2023

But, she’s also made the intentional decision to scale back over the past couple of years, stopping her work with subcontractors, cutting down client projects to what she could manage on her own, and reducing her revenue by over $100,000. That way I know I’m ready to pay taxes when the due date rolls around.

Scale 129

Scale Scaling Payment Solutions Payment Services 129

ProfitWell

OCTOBER 17, 2019

How can this NBC original teach us a ton about content marketing? Your top subscription news. Apparently, 27% of people now pay more than $100 per month in subscriptions, as much as the average person would spend on cable—although I can’t say I’m surprised by this number. Content marketers, welcome to the Good Place.

Content Marketing 73

Content Marketing Marketing Scale Consulting 73

Neil Patel

MARCH 1, 2021

The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. For even more predictability, you can sell subscriptions to your services. A growing productized service offering is content creation.

Scale 141

Scale Payment Features Consulting Sales Hiring 141

Buffer Resources

AUGUST 21, 2024

Through her creator collective community , she’s teaching other digital marketers how to do the same. The best part is that Jade has designed her entire course to include a community and run on a subscription model. There’s a whole mobile app dedicated to this community. Paid plan costs $50/month.

Social Media 114

Social Media Marketing AI Search Systems Review 114

ChurnZero

JANUARY 26, 2022

1. Personalize the Post-Sale Customer Experience at Scale + Improve Account Management. In Marketing and Sales, personalization is the key to building relationships. Teams gather data to guide prospect calls, marketing email campaigns, and social campaigns. About the author. Customer Success Around the Web.

Scale 97

Scale Churn Scaling Retention 97

SaaStr

MARCH 15, 2021

“Demo-Driven Revenue Acceleration: 3 Ways to Use Product to Engage and Scale with Demostack” This session on how to really do demos proved pretty popular. #3. or Really, #1) “State of the Cloud 2021 with Bessemer Venture Partners” This annual SaaStr tradition with Bessemer Venture Partners is better than ever.

Cloud 162

Cloud CTO Scale Venture Capital 162

User Pilot

AUGUST 6, 2024

This involves upselling , cross-selling , and ensuring continuous subscription renewals. Track progress by measuring metrics like the average revenue per user, expansion revenue , monthly recurring revenue, and revenue growth rate. Marketing fuels sales. Track your most important SaaS marketing funnel metrics with Userpilot.

SaaS Payments 103

SaaS Payments Metrics Scale Marketing 103

Stax

SEPTEMBER 19, 2024

Lead generation involves varied relentless efforts that include content marketing, email outreach, digital ads, cold calls, and more to convince and nurture potential customers. Billing and invoicing software (e.g., QTC software for task allocation and updates Billing Invoice generation post-order completion.

Payment Services 88

Payment Services Payment Solutions Payments Payment Features 88

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. Now operating between growth and scale, they utilize sales reps, customer managers and account executives in a dizzying structure that’s constantly changing. It’s very light-touch in terms of content marketing. Dee: Absolutely.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Chart Mogul

MARCH 19, 2021

The exact process that allows us to send targeted messages and close more deals at scale. At ChartMogul, we have been long supporters of content marketing and inbound sales. Personalization at scale can be painstaking. Scaling outbound sales further.

Scale 80

Scale Scaling Technical Review Sales 80

Neil Patel

MAY 14, 2021

Whether you need help brainstorming ideas or generating some content, an AI tool can help you get going again. If you’re a busy content creator with multiple deadlines or dreams of scaling your content production, it’s worth exploring how AI copywriting may help you. Like Copysmith, Wordsmith is all about scale.

AI Search 143

AI Search AI Scale Social Media 143

The Angel VC

JANUARY 15, 2015

As I've written before , when Mikkel told me how Zendesk was doing sales and marketing in 2008, I was intrigued but also slightly confused. Most of the terms like content marketing, inbound marketing or growth hacking didn't even exist yet or weren't widely used. Lemkin alone has answered more than 1100 (!)

Growth Hacking 113

Growth Hacking Scale SaaS Content Marketing 113

Baremetrics

AUGUST 23, 2021

Leading SaaS and subscription businesses rely on Baremetrics to track the success of product launches, essential business metrics, and more. Table of Contents. Why Is an Effective Go-to-Market Strategy Important for Any Startup? Content marketing has proven to be one of the most effective marketing strategies for SaaS companies.

Strategy 104

Strategy Scale Payment Features Software Review 104

SaaStock

FEBRUARY 14, 2019

Talk: Scaling & Exiting: Dreams, Designs & Dramas. In the past months, he has offered a pricing teardown to every subscription business you can think of, from Spotify and Netflix to NYTimes and Match.com.Patrick’s professional experience is diverse and curious: his first job was at the U.S. Lauren Vaccarello, VP Marketing, Box.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We figured out how to create content our target users not only wanted but often needed.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

How To Buy Saas

MAY 23, 2021

Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. Table of content. It is all one toolkit for digital marketing. This way you will get more for less.

Social Media 124

Social Media Content Marketing Advertising Scale 124

Neil Patel

JUNE 23, 2020

Lesson #2: SEO & Content Production. Setting up your Google organic feed Rank your product listing pages E-commerce content marketing workflow Technical SEO for e-commerce Making your content & transaction pages E-commerce topical clusters Content examples to look at. Lesson #3: Content Promotion.

Marketing 145

Marketing Social Media B2C Scale 145

FastSpring

JUNE 11, 2019

Featuring Searchmetrics’ CEO, Jordan Koene, Voices of Search provides the latest news and insights your company needs to navigate the ever-changing landscape of SEO and Content Marketing. If you’re looking to scale your business, making sure that you have a loyal customer base will be paramount to your success.

Payment Methods 98

Payment Methods Scale Payments Payment Services 98

Chart Mogul

FEBRUARY 13, 2025

Sales and marketing teams must align on customer fit early on to impact retention SaaS revenue growth depends on customers continuing to subscribe and use the product more and more over time. Subscribers who will stick around, renew their subscriptions, and expand their usage over time are the most valuable customers in SaaS.

Scale 52

Scale VP of Engineering Sales Hiring Startup 52

Neil Patel

MARCH 7, 2021

With their payment processor, you can accept all major credit cards, Apple Pay, Google Pay, PayPal, Amazon Pay, and even cryptocurrency. The ability to scale : With Shopify, you don’t have to jump ship once you see your store start to grow in traffic and sales. Shopify Pricing. Shopify Offerings.

Payment Methods 140

Payment Methods Software Review Payment Services Systems Review 140

Neil Patel

SEPTEMBER 1, 2021

Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. Let’s Enhance has subscription, business, and pay-as-you-go options. The button will take you to the subscription deals. AI isn’t new.

AI 145

AI Artificial Intelligence Scale Social Media 145

Buffer Resources

MARCH 4, 2024

  As a freelance content marketer for 3-4 years, I managed myself with tools, and without them, well, I’m not sure how I could have coped and scaled my workload.    Productivity tools can be a game-changer if you are a social media marketing professional. And trust me, all of these can help. 

Social Media 119

Social Media Marketing Payment Features Communication 119

Totango

AUGUST 25, 2022

It increases customer satisfaction and loyalty, driving higher subscription renewal rates, reduced churn, and more sales from upsells and referrals. Invite customers who are nearing subscription renewal to participate in customer satisfaction surveys. Use content marketing to promote features and upgrades.

Engagement 103

Engagement Strategy SaaS Scale 103

Unbounce

NOVEMBER 5, 2020

But while it may be impossible to match Amazon from a size and scale perspective, you can look at some of their top-selling points for inspiration to help differentiate your brand. Economies of scale are no joke, and if there’s one thing Amazon has—it’s scale. Keep engaging with return customers through email marketing.

Scale 144

Scale Marketing Merchant Services Social Media 144

Sales Hacker

DECEMBER 21, 2020

Your sales results will only start showing if you adapt your strategies to your audience and market and you are consistent in applying them. This way you will be able to not only better plan your lead generation strategies, but scale their results. Put your content to work. Email marketing. Educational videos.

Scale 117

Scale B2B Social Media Content Marketing 117

Sales Enablement, SaaS and Growth

MARCH 23, 2020

One of the biggest challenges businesses face when they grow is scaling effective , autonomous and quick decision-making. Again, it was an easy to use model which scaled effective decision-making. Economies of scale. Subscription business model. User generated content. Good decision-making is extremely important.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Unbounce

JULY 2, 2019

SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition. There’s a wide variety of available marketing automation tools that can help you scale your lead qualification and nurturing efforts.

Scale 111

Scale Marketing SaaS Sales Funnel 111

How To Buy Saas

FEBRUARY 25, 2025

In short, Salesforce is a powerhouse built to flex and scale for the most demanding business needs. HubSpot: The Inbound Marketing Innovator HubSpot entered the scene later, founded in 2006 by Brian Halligan and Dharmesh Shah at MIT. ChatSpot (HubSpots AI chatbot assistant) can answer user questions and draft content using CRM data.

Scale 52

Scale Underperforming Technical Team Technical Review Software Review 52

Sales Hacker

NOVEMBER 16, 2021

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Inbound lead generation: PPC, content marketing, and SEO. Ability to search and connect with prospects on scale. Price: Subscriptions start at $208 per month, excluding any ad budget. Ubersuggest.

Scale 127

Scale Outsourcing Services Machine Learning Artificial Intelligence 127

Chart Mogul

MARCH 19, 2021

The exact process that allows us to send targeted messages and close more deals at scale. At ChartMogul, we have been long supporters of content marketing and inbound sales. Personalization at scale can be painstaking. Scaling outbound sales further.

Scale 52

Scale Scaling Technical Review Sales 52

Neil Patel

JUNE 15, 2021

Duplicate Content. The site has recently taken a firm stance against duplicate content , prohibiting: unlisting and republishing an old post deleting and republishing a post without large-scale changes posting the same story in different publications. What’s the best piece of content you’ve seen on Medium?

Payments 144

Payments Payment Methods Advertising Payment Services 144

Outseta

JANUARY 9, 2021

Over four years this is really the cost of bringing a software product of Outseta’s scale to market. Our expenses have scaled up from about $8,000 in 2017 to about $57,000 in 2020. On the marketing front, we’ve focused almost exclusively on “free” marketing tactics to date—partnerships, content marketing, and email marketing.

Scale 106

Scale Marketing SaaS Subscription 106

Aaron Beashel

MARCH 9, 2018

For a SaaS business, this is often via paid subscriptions to the software but could also come from things like payments revenue (Like Square for instance), partnership deals, etc. Virality is one of the strongest drivers of customer acquisition you can have, as it has the ability to scale almost infinitely at next to no cost.

Scale 192

Scale SaaS Payments B2B Strategy 192

User Pilot

NOVEMBER 24, 2023

Should you need more than their typical offering, you can build your own subscription plan with Enterprise. 6 Optimizely: Content and CRO tools Optimizely is a digital experience platform with CRO testing tools that optimize the potential reach of digital content. Scaled optimization experiments. Source: Crazy Egg. #6

Payments 104

Payments Revenue Payment Solutions Payment Methods 104

Stax

MAY 16, 2024

Content marketing: Content marketing uses blogs, videos, and infographics to inform your audience about the product and boost sales. Social media marketing: Through SMM, you can use short videos, reels, posts, and even paid ads to attract and convert leads from social media platforms.

Payment Solutions 88

Payment Solutions Payments Payment Methods Software Review 88

User Pilot

OCTOBER 5, 2023

Helps to choose the right customer acquisition channels One way to leverage the CAC payback metric is to identify the best customer acquisition channels for your product, like content marketing , PPC, or email marketing. Monthly Recurring Revenue (MRR) – for example from subscriptions.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Acquisition Payment Solutions 105