Tom Tunguz

SEPTEMBER 29, 2013

The single best content marketing channel is email subscriptions powered by Twitter/social media distribution. Thirty days ago, I began an experiment with this blog to determine whether email, Twitter or RSS would be the better content marketing channel. Email and RSS Conversion Funnels. 21% better for RSS.

Content Marketing 100

Content Marketing Marketing Startup Social Media 100

Buffer Resources

AUGUST 21, 2024

Social media marketing is more complicated than ever. You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  Here are the top 12 courses to improve your social media marketing skills. Unignorable also has an unignorable cost.

Social Media 114

Social Media Marketing AI Search Systems Review 114

Baremetrics

AUGUST 23, 2021

You need to have a strategic approach that includes identifying your market fit, developing appropriate positioning and marketing strategies, and measuring performance. Here's where having a go-to-market (GTM) strategy comes into the picture. Table of Contents. Marketing and distribution channels 3.

Strategy 104

Strategy Scale Payment Features Software Review 104

FastSpring

APRIL 22, 2020

There are multiple ways to differentiate your service, but implementing SaaS marketing strategies can support and speed up your business growth. Key Benefits of Investing in SaaS Marketing Strategies. It’s essential to have that in mind while thinking of your SaaS marketing strategy. Content Marketing.

Strategy 117

Strategy Marketing Software Review Business 117

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

Aaron Beashel

MARCH 9, 2018

For a SaaS business, this is often via paid subscriptions to the software but could also come from things like payments revenue (Like Square for instance), partnership deals, etc. Who is the target market for your product? And how big is that market? Factors to consider.

Scale 192

Scale SaaS Payments B2B Strategy 192

SaaStr

JANUARY 7, 2021

SaaStr 308: RevenueCat CEO Jacob Eiting on Managing Millions in Mobile Subscriptions While Growing 20% a Month. Most of us think a lot about standard B2B SaaS and Cloud subscriptions, but we are still new to the issues, challenges, and opportunities in mobile subscriptions.

Scale 293

Scale Sales Hiring Scaling B2B 293

Incredo

JANUARY 7, 2020

And regardless of what prospects buy – a software subscription or a physical product – there are certain rules that influence their buying behavior. Give, then ask Nurturing is not the same as selling directly. But never forget to track analytics and see how you can improve your lead management strategy.

Strategy 162

Strategy SaaS Software Review Education 162

SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies. At the same time? It has to be easy to try and buy.

Scale 317

Scale Sales Hiring Sales Marketing 317

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. GTM strategy.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

ProfitWell

OCTOBER 17, 2019

How can this NBC original teach us a ton about content marketing? Your top subscription news. Apparently, 27% of people now pay more than $100 per month in subscriptions, as much as the average person would spend on cable—although I can’t say I’m surprised by this number. Content marketers, welcome to the Good Place.

Content Marketing 73

Content Marketing Marketing Scale Consulting 73

Neil Patel

NOVEMBER 1, 2021

Common skills: communicating ideas effectively basic tech proficiency managing client expectations admin tasks like invoicing, managing emails, follow ups, etc. Nowadays, many content creators also excel at SEO and digital marketing to help themselves and their clients achieve key business goals.

Social Media 139

Social Media Content Marketing Payment Features Technical Review 139

Neil Patel

DECEMBER 16, 2021

I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. It’s a great marketing strategy for building trust. Also, be sure there’s an email subscription option on each of your web properties. Start an eBay Store.

Social Media 145

Social Media Strategy Marketing Business 145

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. What Is SaaS Customer Engagement?

Engagement 103

Engagement Strategy SaaS Scale 103

User Pilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences. Why is customer acquisition important?

Acquisition 106

Acquisition Strategy Social Media Customer Lifetime Value 106

FastSpring

FEBRUARY 23, 2023

Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. I interviewed Michael about successful global marketing strategies. Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market.

Payment Solutions 147

Payment Solutions SaaS Payments Strategy Software 147

User Pilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. That’s why their search engine brought them to you, right?

Enterprise 98

Enterprise Strategy Marketing SaaS 98

User Pilot

JULY 22, 2023

What is a land and expand strategy? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! Select the right expansion strategy for your product, business goals, and pricing model (i.e.

Strategy 96

Strategy Sales Recruiting Customer Success Acquisition 96

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Baremetrics

AUGUST 1, 2021

In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model. So what works (and doesn’t work) as a SaaS acquisition strategy? Table of Contents. Have a well-optimized website 2. Showcase success stories 4.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

ProfitWell

MARCH 9, 2020

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. Your target business goals and outcomes determine what SEO strategies and tactics you’ll need. Your target business goals and outcomes determine what SEO strategies and tactics you’ll need. And for outcomes?

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

Incredo

MAY 14, 2019

Inbound marketing is a strategy most SaaS companies have heard of by now, if they are not already using the world’s most revolutionary digital marketing strategy. mantra; outbound marketing still may have a place in your company’s marketing strategy depending on what you are looking for.

Outsourcing Services 105

Outsourcing Services Strategy SaaS Sales Hiring 105

How To Buy Saas

DECEMBER 1, 2020

In this saas marketing strategy guide, we are going to tell you everything about saas marketing. What is SAAS marketing? In saas marketing, you generally use online marketing strategies to generate more leads and conversions in your saas business. How Is SAAS Marketing Different?

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

SaaStr

MARCH 15, 2021

“A Step by Step Guide to Build a Marketing Strategy to Take You to the First $100M with Snowflake” This session was great, with Snowflake’s CEO telling you what really worked for them, from content marketing that worked, to customer webinars, and much more. It’s very good. #7.

Cloud 162

Cloud CTO Scale Venture Capital 162

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing? What is PLG strategy?

Strategy 98

Strategy Marketing Scale Software Review 98

Buffer Resources

SEPTEMBER 5, 2024

Refine through self- and peer-edits We run a peer-editing system where each member of the Content team reviews each other’s work. But before sending the article off to my colleagues for review, I run a perfunctory check through Grammarly, for which we have a team subscription.

AI Search 105

AI Search Social Media Systems Review Technical Review 105

User Pilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Strategy 98

Strategy Sales Recruiting Scale Marketing 98

User Pilot

DECEMBER 18, 2020

Or maybe they got the initial value, but have not progressed beyond the ‘basics’ They may be open to switching over to a competitor or are considering canceling their subscription. They most likely would cancel their subscription once they found another chatbot they felt had more capabilities. Source: imgflip.

Engagement 98

Engagement Strategy Underperforming Technical Team Social Media 98

Stax

SEPTEMBER 19, 2024

Lead generation involves varied relentless efforts that include content marketing, email outreach, digital ads, cold calls, and more to convince and nurture potential customers. Billing and invoicing software (e.g., QTC software for task allocation and updates Billing Invoice generation post-order completion.

Payment Services 88

Payment Services Payment Solutions Payments Payment Features 88

Intercom, Inc.

APRIL 12, 2018

Most notably he led growth strategy at Creative Market (a global marketplace for design content that was acquired by Autodesk) and Hired.com. A lot of the features in the Dribbble Pro subscription were built in reaction to requests we’ve gotten from the community. He’s also a mentor at Reforge and 500 Labs.

Business 215

Business Branding Startup Leadership 215

The Angel VC

JANUARY 15, 2015

The point that I made was that most of the tactics which smart SaaS entrepreneurs developed around 2007-2009 – inbound marketing, conversion optimization, lifecycle marketing, etc. – This doesn't mean that you should ignore these strategies. But it doesn't mean you'll win, it's necessary just for having a seat at the table.

Growth Hacking 113

Growth Hacking Scale SaaS Content Marketing 113

SaaStr

AUGUST 19, 2022

Michiel Rauws: And there’s two strategies we’re going after, one strategy is what we did before, so focus on insurance, which is very slow, and then the health systems that are faster, and then EAPs that are faster. But I’m trying to figure out how much capital allocation should we do between continuing that strategy.

Scale 272

Scale Sales Hiring Scaling VP of Engineering 272

Neil Patel

APRIL 5, 2023

Competitive research tools help you capture detailed insights into your rivals’ strategies. However, their insights can be so valuable that you might consider such tools an essential piece of the complex marketing pie. Ubersuggest We all know how important backlinks are for a solid SEO strategy.

Payment Methods 133

Payment Methods Social Media Payment Services AI Search 133

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We had settled on a bottom-up sales strategy?—?get Initial State?—?Leveraging

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

Neil Patel

JUNE 23, 2020

Foundation methodology Strategies you’re going to learn Strategies & mindset. Lesson #2: SEO & Content Production. Lesson #3: Content Promotion. Lesson #3: Content Promotion. Sure, the videos will teach you theories and strategies, but you also need to learn how to execute and implement.

Marketing 145

Marketing Social Media B2C Scale 145

Neil Patel

MARCH 15, 2021

If you aren’t already running a blog associated with your store or product, then you’re missing out on the limitless potential of content marketing. By producing free, valuable content, you create trust in your brand and keep people informed. All of this is covered in our guide to content marketing.

Social Media 145

Social Media Sales Merchant Services Interviewing 145