SaaStock

FEBRUARY 14, 2019

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. She’ll be talking about her approach to sales as a team sport.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Instead, focus on fostering a culture of communication and feedback loops between the team.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Neil Patel

APRIL 5, 2023

Let’s say you want to create an ultimate guide on content marketing. Incidentally, my guide, “ The Beginner’s Guide to Content Marketing ,” features within the top organic search results in this instance. See how it gives a good indication of the number of backlinks that a piece of content gets?

Payment Methods 133

Payment Methods Social Media Payment Services AI Search 133

Baremetrics

OCTOBER 21, 2021

The Shopify Partner system has created great value for developers and shop owners alike. It has been integral to Shopify’s success in developing the best online ecommerce platform. This makes it hard for new Shopify Partners to break into the market and established ones to maintain their market share.

Payment Solutions 98

Payment Solutions Payment Methods Payments SaaS Payments 98

SaaStr

JUNE 4, 2019

You have to be listening to customer feedback and incorporating that as you’re developing your messaging, your positioning, your product names. So, one of my personal hero stories in this is the team at Box who and answered to the question, what if you could actually know what your customer’s thinking?

Sales Recruiting 235

Sales Recruiting Scale Underperforming Technical Team Pricing 235

Sales Hacker

NOVEMBER 16, 2021

Without automation, optimization and growth will suffer, ultimately resulting in poor ROAS. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Inbound lead generation: PPC, content marketing, and SEO. What is lead generation automation?

Scale 126

Scale Outsourcing Services Artificial Intelligence Machine Learning 126

Neil Patel

OCTOBER 13, 2020

It’s a great way to record your invoices, share posts across social media, or get a text notification if an important client emails you. The problem isn’t just in the amount of time an in-house team has to dedicate to the work. This lack of resources is a major struggle for teams with in-house F&A staff, according to Consero.

Outsourcing Services 141

Outsourcing Services Outsourced Development Sales Hiring Technical Review 141

User Pilot

MARCH 15, 2022

An effective go-to-market strategy includes a selling strategy, pricing model, target audience, and most suitable channels for marketing your product. Focusing on the proper metrics at this stage is crucial to how successful or bad your GTM plan will be. What is a go-to-market (GTM) strategy? GTM strategy.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

User Pilot

DECEMBER 18, 2020

The bad news is: there is no ‘one-size-fits-all’, cookie-cutter method. Or maybe they got the initial value, but have not progressed beyond the ‘basics’ They may be open to switching over to a competitor or are considering canceling their subscription. The bad news though? Source: imgflip.

Engagement 98

Engagement Strategy Underperforming Technical Team Social Media 98

Baremetrics

NOVEMBER 9, 2021

Develop a Full Marketing Strategy 2. High churn is understandable for newer startups, but it does indicate that a tool may be a poor market fit, have limited demand, or struggle to compete against similar products. Payment processing can cause huge headaches for buyers if the account can’t be transferred.

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

Outseta

JANUARY 20, 2020

I was managing a team of 15 and the company had grown to about 140 employees. Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. While these revenues are pay-per-use, rent payments are both large and regular.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Neil Patel

DECEMBER 3, 2020

Even though email marketing can generate a ton of revenue, it’s still not easy. Even for fully-staffed marketing teams, it can be overwhelming. Email marketing agencies are perfect for overcoming these challenges. Align your in-house team. Doing this ensures team alignment between the agency and your company.

Marketing 111

Marketing Outsourced Development Underperforming Technical Team Scale 111

Baremetrics

OCTOBER 10, 2021

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Inbound marketing basics Inbound marketing focuses on visibility, in contrast to outbound marketing, which focuses on finding customers. This has a few specific advantages. Try Baremetrics free.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Neil Patel

MARCH 2, 2021

The audience is consumers looking for impartial, reliable reviews from an expert team. team to give them more information about your products. It’s not always easy to identify and remove “fake” bad reviews. It’s most suited for SMBs offering financial or subscription-based products, like home insurance or gym memberships.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Neil Patel

NOVEMBER 7, 2020

These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. Our team at Neil Patel Digital vetted hundreds of email marketing companies based on their brand reputation, client portfolio, ratings, and their areas of expertise. Bad content!

Software Review 102

Software Review Marketing Technical Review Outsourced Development 102

User Pilot

NOVEMBER 8, 2022

A go-to-market strategy is needed whenever you’re launching a new product into an existing market, entering a new market with an existing product, or entering a new market with a new product. Choose specific and relevant marketing platforms to help you reach your target market.

Strategy 98

Strategy Scale Sales Recruiting Marketing 98

Chart Mogul

APRIL 29, 2020

Naturally, if users have nothing to interact with, they will not complete the user journey projected by your marketers and won’t take the necessary action (subscription, purchase, etc.). With a low page load speed, you will tend to lose potential customers, even if David Ogilvy himself developed your marketing strategy.

Scale 90

Scale Underperforming Technical Team Technical Review Software Review 90

FastSpring

DECEMBER 11, 2018

Email – Send out regular email campaigns with special discounts and other useful content on your site. Content – Create a content marketing campaign that provides helpful and unique information for your customers. All you have to worry about is developing great products and expanding your business.

Payment Methods 68

Payment Methods Underperforming Technical Team Business Social Media 68

GetUplift

NOVEMBER 29, 2021

Sure, everyone’s doing content marketing. Heck, even the latest stats show that 82% of marketers are actively using content marketing in 2021 (up 70% from the last year) globally as part of their content marketing strategies. A good content marketing strategy has long-term payoff. .

Social Media 111

Social Media Interviewing Sales Hiring Content Marketing 111

User Pilot

SEPTEMBER 28, 2023

Run your marketing experimentation The actual testing process will vary depending on the goal, hypothesis, audience, and metrics. Not every experiment will be carried out by marketing teams alone. Certain cross-functional projects will also require collaboration from customer success, support, sales, and development teams.

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

FastSpring

JUNE 11, 2024

Are you looking for a merchant of record that will help you grow your subscription software business? FastSpring provides an all-in-one payment platform for SaaS, software, video game, and other digital goods businesses, including software management, VAT and sales tax management, global payments, and consumer support.

Sales Recruiting 113

Sales Recruiting Software Review Payment Solutions SaaS Payments 113

ChurnZero

JANUARY 4, 2019

the stuff that Customer Success teams are really meant to do). One customer success trend I’m seeing is the need to develop more repeatable customer education programs. The biggest trend I see emerging in Europe, which started at the end of 2018 is Customer Success Plans becoming a staple asset of Customer Success teams.

Customer Success 73

Customer Success SaaS Payments Payment Services Payment Solutions 73

Baremetrics

AUGUST 1, 2021

This data can prove to be invaluable in understanding which channels to invest in, as well as analyze your marketing department’s core strengths and weaknesses (by comparing your CAC with the industry benchmarks). As a thumb rule, SaaS companies should laser-focus on driving product-led content.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

ProfitWell

MARCH 5, 2020

Plus, GrubHub launches a subscription to get ahead of the competition. Listen wherever you get podcasts: Your top subscription news. To do so, he encourages things like: Offering valuable, relevant content. Driving product development. Because one of the most useful tools in the marketer’s toolkit is the survey.

Scale 52

Scale Underperforming Technical Team Airlines Payment Features 52

How To Buy Saas

DECEMBER 1, 2020

let’s see these saas marketing differences in the list below which makes it different from other industry’s marketing strategies. Most of the saas businesses are based on the subscription model. Always prefer a subscription payment plan where you can give users the option to pay monthly, quarterly or annual. [

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

User Pilot

MARCH 18, 2021

But how the marketing team decides to tell your story will determine who it connects with. vs. The Product Growth Tool for Product Teams. If you’re a mid market company with a product team you’d probably go for ‘the Product Growth Tool for Product Teams’. vs. A Product Onboarding Tool for Startups.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

ProfitWell

NOVEMBER 20, 2019

Today—and quite frankly, every day—content is queen. We’re talking all things content marketing (even if you’re a skeptic, listen on). Your top subscription news. We might get a bad rap, but we're harmless (and quite dedicated). Content marketing, meet everyone. Generation Z x Millennials for hire.

Sales Hiring 40

Sales Hiring Sales Recruiting Content Marketing Underperforming Technical Team 40

ChurnZero

JANUARY 4, 2019

the stuff that Customer Success teams are really meant to do). One customer success trend I’m seeing is the need to develop more repeatable customer education programs. The biggest trend I see emerging in Europe, which started at the end of 2018 is Customer Success Plans becoming a staple asset of Customer Success teams.

Customer Success 49

Customer Success SaaS Payments Payment Services Payment Solutions 49

Chart Mogul

APRIL 29, 2020

Naturally, if users have nothing to interact with, they will not complete the user journey projected by your marketers and won’t take the necessary action (subscription, purchase, etc.). With a low page load speed, you will tend to lose potential customers, even if David Ogilvy himself developed your marketing strategy.

Scale 52

Scale Underperforming Technical Team Technical Review Software Review 52

Outseta

SEPTEMBER 11, 2017

Before we get into the interview, a bit of background - I have hired Soren’s team at Working Planet multiple times. Soren: This was 2003, and I was working as Head of Business Development for a web engineering company in Boston. Secondly, know your business KPIs and use those as a lens for evaluating marketing performance.

Interviewing 40

Interviewing SaaS Payments Payments Technical Advisors 40

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . Skills for SaaS Sales Team. 6 Essential skills for SaaS inside sales team to boost product’s sales. 3 examples for you).

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

User Pilot

JUNE 10, 2019

Marketers don’t just own “getting people in the door”—they or collaborate in sales processes, user onboarding and retention too. Developing more self-service access and training for customers should come before making new hires in customer-facing roles. Poor retention and low customer LTV. Difficulty achieving profitability.

Growth Marketing 143

Growth Marketing Scale Marketing Sales Hiring 143

FastSpring

FEBRUARY 23, 2023

Pricing Strategies to Combat Stagflation 2022 Emerging SaaS Customer Markets How FastSpring Can Help FastSpring helps SaaS and software companies sell around the world. Our all-in-one payment platform includes a best-in-class localized checkout, subscription management, global tax management, and more. And I said, yeah, we can.

Payment Solutions 147

Payment Solutions SaaS Payments Strategy Software 147

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Leveraging video content.

SaaS Payments 94

SaaS Payments Marketing Payment Solutions SaaS 94

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences.

SMB 228

SMB Scale Startup Marketplace as a Service 228

SaaStr

FEBRUARY 21, 2020

How does David think about scaling sales teams? What content and learnings should you have in place when you make the hire? Number two, you have a team of people that you’ve worked with before and some of whom will come along with you. Do you need business development reps? Do you need field salespeople?

Scale 223

Scale Sales Hiring Underperforming Technical Team Sales Recruiting 223