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Should your SaaS Business Invest More in Content Marketing?

Baremetrics

Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically among your ideal target audience. The purpose of this marketing strategy is to attract organic traffic to your domain, and establish your business as a trusted authority in that area.

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How to Make Money From OTT Platforms and Video on Demand

Neil Patel

The primary reason for this unusual name, over-the-top, is because it goes over the tops of traditional media distribution channels and distributes content directly to the consumer via an internet connection. OTT platforms were made popular by streaming services like Amazon Prime Video, Hulu, YouTube, and more.

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5 customer acquisition strategies for winning new customers

Intercom, Inc.

Before I joined Intercom, I led all of Intuit’s small-business products and services, including QuickBooks accounting, payroll and payments. When small businesses make decisions around accounting and payroll, they end up talking to an accountant roughly half of the time. .” Content marketing works.

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Content Marketing Metrics that Matter: Are You Tracking These?

Neil Patel

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

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10 SaaS community members share their Christmas marketing tactics for Incredo’s holiday post

Incredo

And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas. Secondly, you’ll need to plan a seasonal social media strategy. What does it mean for your SaaS?

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Semrush Key Updates 2020 That Will Amplify Your Content Marketing

How To Buy Saas

There are more blessings coming for you in 2021 as Semrush has got some new key updates in 2020 end to amplify your content, social, and search engine marketing executions in 2021. Also, If you are new to the digital industry looking for a digital marketing tool, you can rely on the SEMrush marketing platform.

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5 Subscription Marketing Strategies You Should Implement

FastSpring

It forces you and your team to think about your marketing strategy in a new way. You need to tweak every marketing tactic to fit in with your overall subscription marketing strategy. But before we get into strategy, let’s talk about the basics of subscription marketing. What is subscription marketing?