Buffer Resources

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 134

Content Marketing Metrics Social Media Marketing 134

FastSpring

JUNE 11, 2024

In this episode of Growth Stage, we interview affiliate marketing veteran and attribution animal Adam Riemer of Adam Riemer Marketing about his thoughts on: What proper affiliate marketing looks like. How to go about recruiting the RIGHT affiliates to help drive meaningful growth in your business.

Sales Recruiting 113

Sales Recruiting Software Review Payment Solutions SaaS Payments 113

Tom Tunguz

JUNE 7, 2015

The role of the marketing team within SaaS has stretched from simply engendering awareness and creating interest, to guiding customers much deeper into the funnel. In traditional go-to-market models, marketing teams fill the very top part of the funnel. This change has three important ramifications for SaaS startups.

Sales Recruiting 100

Sales Recruiting Marketing SaaS Startup 100

SaaStock

FEBRUARY 14, 2019

Latin America is undergoing a digital transformation, and the SaaS community is exploding as a result. The SaaStock team will be landing in São Paulo to run the region’s first Pan-Latin American SaaS conference, SaaStock LatAm. Its focus is on businesses in Big Data, mobile, and SaaS. Talk: SaaS.City Bootcamp: Sales Leadership.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Tom Tunguz

MAY 18, 2017

As the number of SaaS applications has exploded, the SaaS ecosystem is responding to data fragmentation with middleware. Ten years ago, sales teams captured basic data on customers and prospects. All in effort to maximize sales efficiency and reduce sale cycles. And HR/recruiting. Same for security.

Sales Recruiting 100

Sales Recruiting Data Merchant Services SaaS 100

Intercom, Inc.

MAY 16, 2018

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. At that point, they hire someone to run marketing, but leave that person to their own devices.

Product Marketing 223

Product Marketing Strategy Marketing Sales Recruiting 223

SaaStr

JULY 15, 2022

So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question?

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

User Pilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. How do you launch a SaaS product?

SaaS 98

SaaS Sales Recruiting Onboarding Advertising 98

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I learned a million lessons about SaaS, about start-ups, and about life along the way. How the hell does that happen?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Sales Hacker

MARCH 19, 2019

Contributor : Ryan Robinson , Writer/Content Marketer at ryrob.com. Contributor : Raul Galera , Partner Manager at Anafore (the company behind ReferralCandy and CandyBar ). I saw that ReferralCandy was hiring for a “remote OK” sales position on AngelList. The “Quote Request” Email That Created Expert Connections.

Sales Recruiting 104

Sales Recruiting Sales Hiring Software Review Sales 104

FastSpring

MARCH 16, 2023

Andrew is the founder and CEO of AdPipe , a SaaS platform that repurposes and repackages your existing videos into custom bite-sized content for any channel. I spoke to Andrew about what he calls the “great underutilization of content.” ” To stay relevant, content marketers need to keep publishing content.

Sales Recruiting 137

Sales Recruiting Scale Social Media Interviewing 137

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Scale 105

Scale Payment Methods Sales Recruiting SaaS Payments 105

SaaStr

SEPTEMBER 13, 2020

Everyone knows Shopify for what it is today, but in the earlier days, it really was the best SaaS platform for SMB eCommerce providers. They started in the point of sale market, and then as the company scaled, they rolled out new value props and modules for payroll, or Toast capital, or ways to manage your employee base.

Sales Hiring 232

Sales Hiring Scale Payments Cloud 232

User Pilot

JULY 22, 2023

Is this the right thing for you SaaS? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! Use growth loops, content marketing, and referral programs to drive user acquisition.

Strategy 96

Strategy Sales Recruiting Customer Success Acquisition 96

ProfitWell

DECEMBER 13, 2019

The goal in SaaS sales is not to convince your customer to buy your product there and then—it’s to win that customer over to your product for a lifetime. We’ll tell you how to use your understanding of a prospect to turn them into a delighted customer, what metrics to lean on, and how to build the perfect SaaS sales team.

Scale 61

Scale Sales Recruiting Sales SaaS 61

yoursales

JANUARY 28, 2022

Sales Stack 2022 Sales Tools for Professional B2B Sales SALES STACK 2022: Sales Tools for. Professional Sales SALES STACK. 2021: Sales Tools. Sales W hich challenges would you like sales technology to solve for your sales team? What is sales technology here to do?

Scale 113

Scale Payment Methods Payment Solutions Sales Recruiting 113

OpenView Labs

DECEMBER 17, 2019

OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent. Product Managers Will Own a KPI. How many of your highest paid team members are in sales? The fact is that a great (albeit expensive) sales rep is worth every penny and has an obvious ROI.

Trends 67

Trends Sales Recruiting Technical Review SaaS 67

User Pilot

NOVEMBER 8, 2022

As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Strategy 98

Strategy Sales Recruiting Scale Marketing 98

Natalia Luneva

JUNE 28, 2021

Many SaaS companies have already acknowledged the growing and lasting trend of podcast marketing and launched their own podcasts. And recently I interviewed some of them asking a few essential questions: What marketing goals are you pursuing with your podcast? 7 SaaS companies hosting branded podcasts: Key takeaways.

Sales Recruiting 52

Sales Recruiting Construction Marketing VP of Engineering 52

yoursales

JANUARY 29, 2021

Sales Stack 2021. Sales Tools for Professional Sales. SALES STACK 2020: THE TOOLS SALES STACK 2020: THE TOOLS. Sales technology for professional sales will be more important than ever. In 2020 almost every single Sales Professional was forced inside. Same goes for Sales Professionals.

Scale 106

Scale Payment Methods Payment Solutions Sales Recruiting 106

yoursales

DECEMBER 19, 2022

Sales Stack 2023 Sales Tools for Professional B2B Sales SALES STACK 2023: Sales Tools for. Professional Sales SALES STACK. 2022: Sales Tools. Sales share this with your network S ales tools and figuring out what your sales stack 2023 should look like is as challenging as ever.

Scale 88

Scale Sales Recruiting Sales Outsourced Development 88

Intercom, Inc.

MARCH 28, 2019

This is in large part a reflection of marketing today, a world where the scope of marketing activities has broadened significantly. The most sophisticated marketing plans today deploy at least nine disciplines which range from content marketing, to evangelist recruitment, to customer lifecycle marketing and beyond.

Scale 117

Scale Sales Recruiting Revenue Scaling 117

yoursales

DECEMBER 23, 2019

SALES STACK 2020. Sales Tools for Professional Sales. SALES STACK 2019: THE TOOLS SALES STACK 2019: THE TOOLS. W elcome to "Sales Stack 2020 - Sales Tools for Professional Sales". Next to that we'll continue to have the full list of sales tools available right here.

Scale 103

Scale Payment Methods Payment Solutions Sales Recruiting 103

yoursales

DECEMBER 23, 2019

Sales Stack 2020. Sales Tools for Professional Sales. SALES STACK 2020: THE TOOLS SALES STACK 2020: THE TOOLS. W elcome to "Sales Stack 2020 - Sales Tools for Professional Sales". Next to that we'll continue to have the full list of sales tools available right here.

Scale 103

Scale Payment Methods Payment Solutions Sales Recruiting 103

Sales Hacker

JANUARY 24, 2018

In this mega guide, I’ll breakdown 31 different lead generation techniques you can use to supercharge your sales pipeline almost immediately. Two of which are currently sales and marketing. I’m in control of every step of the sales process – from awareness to decision making. Why am I sharing this?

Sales Recruiting 100

Sales Recruiting Sales Underperforming Technical Team Social Media 100

yoursales

DECEMBER 12, 2018

SALES STACK 2019 SALES TOOLS FOR. PROFESSIONAL SALES SALES STACK 2019: THE TOOLS SALES STACK 2019: THE TOOLS I t’s 2019 and we’re back at the sales tools workshop, working out the best sales tools for your sales process. Which sales tools best support your sales process?

Scale 100

Scale Payment Methods Payment Solutions Sales Recruiting 100

SaaStr

NOVEMBER 19, 2019

In this session, hear from three women who founded, funded and are leading WebPT, one of the nation’s fastest-growing SaaS companies in the specialty electronic medical record sector. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need.

Scale 186

Scale SMB VP of Engineering Leadership 186

Ramp Ventures

JANUARY 2, 2017

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Content improves customer and brand relations. 82% of consumers feel more positive about a company after reading custom content, and 90% find custom content useful. ( Content for your blog.

Content Marketing 40

Content Marketing Outsourcing Services Marketing Social Media 40

OpenView Labs

OCTOBER 26, 2021

The exciting thing about prototypes is that large-scale experiments can be built through open-source projects , which companies like Netflix and Linkedin will do as a strategic way of recruiting top talent. . Begin by matching comparables—or let us do some of the heavy lifting for you with these pricing insights from 2,200 SaaS companies. .

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

ChurnZero

JULY 9, 2020

But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. Sure, you won customers over to get the initial purchase, but what about your post-sale courting? Product Usage – is the account above 80% license utilization with high usage across all features?

Retention 64

Retention Strategy Scale Sales Recruiting 64

CustomerSuccessBox

MAY 2, 2022

As a Customer Success Officer in SaaS, you’ve probably realized that there’s a lot more to the SaaS sector than just providing excellent service. SaaS marketing and distribution is crucial as, if not more important than, developing the service itself. How does a SaaS Partner Program benefit you?

Sales Recruiting 52

Sales Recruiting SaaS Outsourced Development Content Marketing 52

SaaStr

JULY 8, 2020

I think it’s, in SaaS, in cloud, if you define it that way, I think it’s about 15 to 20%. But I do think … we’re investors in a company called Homebase that basically sells SaaS for small-medium size businesses to do hourly work management. How’s that going to change marketing? I need this.

Investment 210

Investment Technical Review Part-Time VPE Development Team Review 210

ProfitWell

OCTOBER 10, 2019

Userpilot’s Aazar Ali Shad begins his latest Twitter storm with a question for the product peeps out there: how do you run sales in the era of product-led growth? His argument for the importance of PLG right now lies in a few items: the growing market. And Aazar offers the lowdown. an increase in customer demand.

Technical Advisors 62

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 62

Point Nine Land

JANUARY 30, 2019

How the AI wave could impact the B2B software industry in the next decade Last year I explained in a video, embedded below, that I believed the B2B software industry was entering a new stage: the SaaS wave was now in its deployment phase, and at the same time, the next big innovation wave, driven by AI, was in its installation phase.

AI Search 70

AI Search AI B2B Software 70

yoursales

NOVEMBER 8, 2023

Sales Stack 2023 Sales Tools for Professional B2B Sales SALES STACK 2023: Sales Tools for Professional Sales SALES STACK 2023: Sales Tools for Professional Sales share this with your network S ales tools and figuring out what your sales stack 2023 should look like is as challenging as ever.

Scale 52

Scale Sales Recruiting Sales Outsourced Development 52

ProfitWell

JANUARY 13, 2020

And I see that when I’m looking to hire marketers all the time, that they’ve let their skillsets go stale.”. Gone are the days in the SaaS world, you don’t have a salesperson in front of a customer. To see if podcast and video marketing are worth the investment, we took a look at the data from 2,400 subscription companies.

Sales Recruiting 52

Sales Recruiting Sales Hiring Subscription Payment Features 52

ProfitWell

OCTOBER 23, 2019

Userpilot’s Aazar Ali Shad begins his latest Twitter storm with a question for the product peeps out there: how do you run sales in the era of product-led growth? His argument for the importance of PLG right now lies in a few items: the growing market. And Aazar offers the lowdown. an increase in customer demand.

Technical Advisors 40

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 40