Incredo

DECEMBER 12, 2019

Do you know what role your SaaS product reviews can play in your business success? The truth is – product reviews can help you in a number of ways and even be crucial in your sales process. Bad reviews point out to your weaknesses, helping you better your customer support, product, onboarding, whatever issue they address.

Software Review 37

Software Review Systems Review Software Social Media 37

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. "  2.

B2B 137

B2B Technical Advisors SaaS Payments Underperforming Technical Team 137

User Pilot

JANUARY 17, 2024

Scaling SaaS is not for the faint of heart. This guide explores 15 practical strategies you can adopt when scaling your SaaS business. TL;DR Scaling SaaS refers to the capacity of a business to grow without compromising performance and quality. Provide the necessary training for your sales teams.

Scale 105

Scale Scaling SaaS Underperforming Technical Team 105

Kellblog

AUGUST 31, 2022

Two important notes: There is an optional fourth part, sales development , i.e., managing the team of sales development reps (SDRs) who convert MQLs into stage-1 oppties. Whether this team should report into sales or marketing is a separate debate. Prodmkt helps provide content for demandgen campaigns.

Underperforming Technical Team 145

Underperforming Technical Team Sales Hiring Marketing Startup 145

User Pilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. This enables the marketing team to set clear expectations from the very beginning of the marketing campaign.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Software Review Marketplace as a Service 98

User Pilot

AUGUST 30, 2024

In this guide, we’ll walk you through the key steps to conduct a comprehensive competitive analysis in SaaS, giving you the tools to turn market knowledge into a strategic advantage. TL;DR A competitive analysis is a strategic approach to examining the market environment and uncovering potential areas for expansion.

Underperforming Technical Team 105

Underperforming Technical Team SaaS Benchmarks Scale 105

Intercom, Inc.

APRIL 11, 2019

For marketers responsible for driving that growth on the frontline, it’s never been harder to deliver results in an increasingly competitive SaaS landscape. content marketing), organic costs are rising fast too. With marketing hiring projected to increase 10% by 2026 , this might look easy.

Scale 162

Scale Underperforming Technical Team Marketing Startup 162

SaaStock

FEBRUARY 14, 2019

Latin America is undergoing a digital transformation, and the SaaS community is exploding as a result. The SaaStock team will be landing in São Paulo to run the region’s first Pan-Latin American SaaS conference, SaaStock LatAm. Its focus is on businesses in Big Data, mobile, and SaaS. Talk: The State of SaaS in LatAm.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was managing a team of 15 and the company had grown to about 140 employees. How the hell does that happen?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Baremetrics

NOVEMBER 9, 2021

Whether you created your SaaS product to help solve a problem you had or because you wanted some extra income, the truth is that your SaaS business is a valuable asset. Running a profitable SaaS business allows you to take control of your own schedule - some would even say your life! Table of Contents. Why Would You Sell?

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

Baremetrics

AUGUST 23, 2021

With more than 15,000 SaaS companies operating worldwide, the global SaaS market is constantly growing as new products continue to enter the market. Whether you're a startup or an established company, launching a new SaaS product isn't as easy as it was 15 years ago. Table of Contents. Brand Positioning 2.

Strategy 104

Strategy Scale Payment Features Software Review 104

SaaStr

JULY 29, 2022

Jason Lemkin: One is, how do you penetrate tiny SMBs that aren’t Googling, searching, that don’t have time, and two, how do you subsidize hardware costs in SaaS? But the lazy approach, the content marketing approach, it has some benefits but it really is tough to penetrate these traditional offline businesses.

Scale 273

Scale Scaling Sales Hiring Enterprise 273

Sales Enablement, SaaS and Growth

MAY 22, 2017

Most agencies that are part of the HubSpot Partner Program have figured out the marketing services side of the business, but only now are agencies considering how they can best package their sales offering. I would also recommend persona development , so the sales organisation clearly understands who they’re selling to.

Marketplace as a Service 112

Marketplace as a Service Sales Enablement Sales Hiring Underperforming Technical Team 112

How To Buy Saas

FEBRUARY 25, 2025

A powerful CRM helps organize customer data, streamline sales pipelines, and automate marketing ultimately boosting revenue. Effective sales teams are also 81% more likely to be consistent CRM users , underscoring how vital these systems are for success. Market share leader (21.7% Lets dive in!

Scale 52

Scale Underperforming Technical Team Technical Review Software Review 52

Neil Patel

SEPTEMBER 28, 2020

You’re running a SaaS business, focus your attention on reducing churn and increasing MRR. Competitors and key players: You’ll want to identify your competitors and their strengths and weaknesses. content or advertising) and ask your agency how they’d build a strategy to accommodate one specific goal (i.e.,

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

Intercom, Inc.

MAY 24, 2018

This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. If you can understand how to structure content in a way that is timely and relevant to journalists’ beats, they’ll not only tell your story, but tell it in the way you want it to be told. PR is an underutilized growth tactic.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

User Pilot

MARCH 30, 2025

Finally, your SaaS mobile app is live! I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. The odds are inherently against you, and without a proactive marketing strategy, youre turning those odds into impossibilities. If its below 1.0,

Mobile 66

Mobile Acquisition Software Review Social Media 66

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. This, in turn, provides you with a roadmap, serving as a guide for the team.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. What is a go-to-market (GTM) strategy?

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

FastSpring

JUNE 11, 2024

FastSpring provides an all-in-one payment platform for SaaS, software, video game, and other digital goods businesses, including software management, VAT and sales tax management, global payments, and consumer support. SEO work as well as content marketing and strategy. Listen or watch now! Adam, welcome to Growth Stage.

Sales Recruiting 113

Sales Recruiting Software Review Payment Solutions SaaS Payments 113

Baremetrics

AUGUST 1, 2021

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Neil Patel

APRIL 12, 2021

This isn’t a difficult component of your marketing mix to develop. This might sound like a great idea, but it’s really short-sighted when developing market share. Content marketing requires quality and it will be hard to get that for dirt cheap rates. Publish those testimonials on your site.

Strategy 141

Strategy Marketing Technical Review Social Media 141

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. "  2.

B2B 86

B2B Technical Advisors SaaS Payments Underperforming Technical Team 86

Buffer Resources

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  After all, most leads consume three to four pieces of content from a vendor before engaging with their sales team. 

Outsourcing Services 121

Outsourcing Services Scale Outsourced Development Underperforming Technical Team 121

How To Buy Saas

DECEMBER 1, 2020

SaaS is a global software solution created by different businesses in order to improve human activities in a matter of clicks. SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Baremetrics

OCTOBER 21, 2021

The Shopify Partner system has created great value for developers and shop owners alike. It has been integral to Shopify’s success in developing the best online ecommerce platform. This makes it hard for new Shopify Partners to break into the market and established ones to maintain their market share.

Payment Solutions 98

Payment Solutions Payment Methods Payments SaaS Payments 98

Sales Hacker

MAY 22, 2020

And the vast majority of people think they’re bad for business and branding. If someone’s already bored on your website and wants to leave it, why is it bad to give it another shot and try to catch their attention before they leave? To really go in-depth on how to do content marketing correctly would take an article all on its own.

Payment Methods 128

Payment Methods SaaS Payments Sales Payment Services 128

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. This article shows you how.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. How to Develop a Customer Acquisition Strategy.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

AUGUST 1, 2024

TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. Product management focuses on product development.

Product Marketing 105

Product Marketing Strategy Marketing Underperforming Technical Team 105

Unbounce

JUNE 18, 2019

When we started Unbounce almost a decade ago, we were motivated by a clear vision: to help the world experience better marketing. Many marketers didn’t have the resources to build awesome campaigns on their own, so we set out to make it easy. There was also just so much bad marketing out there —spammy, inauthentic, half-baked.

Branding 111

Branding Sales Hiring Underperforming Technical Team Acquisition 111

Neil Patel

DECEMBER 3, 2020

Even though email marketing can generate a ton of revenue, it’s still not easy. Even for fully-staffed marketing teams, it can be overwhelming. Email marketing agencies are perfect for overcoming these challenges. Align your in-house team. Doing this ensures team alignment between the agency and your company.

Marketing 111

Marketing Outsourced Development Underperforming Technical Team Scale 111

Chaotic Flow

FEBRUARY 12, 2013

Your sales team can’t link up without the right social contact information any more than they can cold call without phone numbers. If your sales team masters the art of networking through referrals, then your social network training will become an entirely different experience. Does anyone still fax?

Sales 100

Sales Social Media Underperforming Technical Team B2B 100

User Pilot

NOVEMBER 8, 2022

As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Strategy 98

Strategy Sales Recruiting Scale Marketing 98

Neil Patel

NOVEMBER 7, 2020

These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. Our team at Neil Patel Digital vetted hundreds of email marketing companies based on their brand reputation, client portfolio, ratings, and their areas of expertise. Bad content!

Software Review 102

Software Review Marketing Technical Review Outsourced Development 102

Neil Patel

MARCH 2, 2021

The audience is consumers looking for impartial, reliable reviews from an expert team. team to give them more information about your products. It’s not always easy to identify and remove “fake” bad reviews. You need to apply to create a listing, and the team will get back to you. It’s best for enterprise-level SaaS tools.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Developing a sense of urgency versus being pushy is a fine line. Forget freemium.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Sales Hiring Telecommunications 145