Sales Hacker

FEBRUARY 28, 2020

Social selling became a buzzword around 2014 in the sales industry, and it’s already becoming outdated and ineffective for teams that use LinkedIn as just another inbox. 2020 is the era of pivoting your Linkedin strategy from social selling to building a digital presence by publishing valuable content that reaches the right audience.

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Strategy Sales Recruiting Sales Hiring Social Media 114

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. While most of us have settled into the new normal and the challenges that come with it, sales leaders are looking ahead with uncertainty. Best Sales Statistics to Know in 2021. Short on time? What this means for you.

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Sales Hiring Sales Recruiting Underperforming Technical Team Revenue 133

User Pilot

JULY 22, 2023

What is a land and expand strategy? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! Use growth loops, content marketing, and referral programs to drive user acquisition.

Strategy 96

Strategy Sales Recruiting Customer Success Acquisition 96

FastSpring

JUNE 11, 2024

In this episode of Growth Stage, we interview affiliate marketing veteran and attribution animal Adam Riemer of Adam Riemer Marketing about his thoughts on: What proper affiliate marketing looks like. How to go about recruiting the RIGHT affiliates to help drive meaningful growth in your business.

Sales Recruiting 113

Sales Recruiting Software Review Payment Solutions SaaS Payments 113

User Pilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

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Strategy Sales Recruiting Scale Marketing 98

SaaStock

FEBRUARY 14, 2019

The company’s best-selling book, Predictable Revenue , details the hugely successful outbound process and sales created specifically for Salesforce. Afterward, he delved into education management by creating his own business, Mestreduca, a platform targeted at educational institutions. Talk: SaaS.City Bootcamp: Sales Leadership.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. And from SaaS sales models to SaaS pricing.

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SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Neil Patel

OCTOBER 25, 2020

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. Read on to find out which decision is better for you.

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Sales Hiring Outsourcing Services Underperforming Technical Team Sales Recruiting 145

Neil Patel

OCTOBER 12, 2020

If you no longer have to spend time finding relevant content to share with your audience or scrolling through countless Instagram profiles to find the “perfect” influencer for your next campaign, you get to focus on what you do best: Creating, implementing, and fine-tuning your marketing strategy. The best part?

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Artificial Intelligence AI Search AI Social Media 136

Sales Hacker

MARCH 19, 2019

Contributor : Ryan Robinson , Writer/Content Marketer at ryrob.com. This cold emailing strategy works so well because we take the approach of providing value in our initial cold emails (rather than immediately asking the recipient to take an action that’s primarily for our own benefit). Why It Works.

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Sales Recruiting Sales Hiring Software Review Sales 104

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

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Scale Payment Methods Sales Recruiting SaaS Payments 105

SaaStr

JULY 15, 2022

Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. First of all, on go-to-market and sales and marketing, be very, very wary of folks that want to outsource your core.

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Scale Outsourcing Services Sales Hiring VP of Engineering 293

Buffer Resources

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. Read on to hear their stories, see their results, and learn the strategies you can start implementing today.

Sales Recruiting 101

Sales Recruiting Social Media Business Marketplace as a Service 101

SaaStr

NOVEMBER 6, 2019

One of the realities you’ll have to embrace in category creation is imperative to educate the market through your various marketing channels. What’s a sample job description that I can use to recruit talent? How can I convince my CEO that CATEGORY X is important? Do I need to build a team to take on a CATEGORY X program?

Scale 136

Scale Sales Recruiting Marketplace as a Service Benchmarks 136

FastSpring

MARCH 16, 2023

Andrew is the founder and CEO of AdPipe , a SaaS platform that repurposes and repackages your existing videos into custom bite-sized content for any channel. I spoke to Andrew about what he calls the “great underutilization of content.” ” To stay relevant, content marketers need to keep publishing content.

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Sales Recruiting Scale Social Media Interviewing 136

The Marketing & Growth Hacking Publication

AUGUST 11, 2020

Photo by LinkedIn Sales Navigator on Unsplash Most people see it as an ideal place job-hunting (and gig-hunting). For some, it’s a place to find the newest recruits. Create great videos that aren’t sales pitches. And the best way to bring value in bulk is to create and publish valuable content. Not sales pitches.

Content Marketing 52

Content Marketing Sales Recruiting Marketing Social Media 52

Intercom, Inc.

DECEMBER 19, 2018

Eoghan McCabe, CEO , and Matt Hodges, VP of Commercial Product Strategy. Des Traynor, Co-founder and Chief Strategy Officer. Analytics, biz ops, marketing, sales, support, recruiting, finance, HR. ” Strategy over speed: How video games prepared me for life as a product manager. ” On Sales.

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Scale Sales Recruiting Underperforming Technical Team Sales Hiring 150

Neil Patel

DECEMBER 23, 2020

Artificial intelligence is capable of writing fiction and plausible news stories , so it’s no surprise that it’s also capable of much simpler content creation tasks. I’m not saying you should turn your whole content marketing strategy over to robots. What about content creation at scale though? Hiring Talent.

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Artificial Intelligence AI Search Scale Marketing 145

Buffer Resources

MARCH 7, 2024

Channels like Facebook and YouTube continue to dominate the market with the largest number of monthly active users. Apart from a large user base, here are a few other reasons this strategy is worth the investment: Position your brand as an authority Research reports are a massive investment. Analyzed millions of sales calls?

Social Media 130

Social Media Sales Recruiting Merchant Services AI Search 130

SaaStr

SEPTEMBER 13, 2020

They started in the point of sale market, and then as the company scaled, they rolled out new value props and modules for payroll, or Toast capital, or ways to manage your employee base. This is really founder-led sales. Byron gave a great example with Toast, one of my favorite portfolio companies. That’s your CAC.

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Sales Hiring Scale Payments Cloud 232

Chart Mogul

SEPTEMBER 19, 2019

But sales is the one thing founders cannot oversee — without it your startup will die. But the one thing you must think about is sales. Without sales, your startup dies. Yet, sales is all too often a dirty word. They go for the sale without caring about what the customer needs in the first place. Coach regularly.

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Sales Hiring Scale Sales Recruiting Startup 93

Neil Patel

APRIL 13, 2021

Why You Should Use Influencers in Your Marketing Strategy. Before we get started, let’s touch on influencer marketing more generally. While influencer marketing isn’t for everyone, I think you should give it a go if it makes sense for your business. Ready to find influencers for marketing campaigns? The upshot?

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Marketplace as a Service Engagement Social Media Sales Recruiting 124

Neil Patel

MAY 7, 2021

One of a for-profit business’s best investments is often their online marketing strategy. Let’s take a look at how nonprofit marketing strategy is different from for-profit strategy and how nonprofit corporations may be able to better reach their goals by further leveraging digital marketing.

Payment Methods 128

Payment Methods Marketing Social Media Sales Recruiting 128

Intercom, Inc.

MARCH 28, 2019

This is in large part a reflection of marketing today, a world where the scope of marketing activities has broadened significantly. The most sophisticated marketing plans today deploy at least nine disciplines which range from content marketing, to evangelist recruitment, to customer lifecycle marketing and beyond.

Scale 117

Scale Sales Recruiting Revenue Scaling 117

ChurnZero

JULY 9, 2020

But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. Sure, you won customers over to get the initial purchase, but what about your post-sale courting? Product Usage – is the account above 80% license utilization with high usage across all features?

Retention 64

Retention Strategy Scale Sales Recruiting 64

OpenView Labs

DECEMBER 21, 2020

“The prevailing go-to-market structure for SaaS companies in the last decade is through an inside sales team. Virtually all inside sales teams were forced to go remote in mid-March and haven’t been back in the office since. Teams are starting to ramp back up, and the next chapter of inside sales is a little wild.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

User Pilot

FEBRUARY 21, 2022

The launch phase revolves around building and implementing your go-to-market (GTM) strategy. marketing teams use GTM tactics like launching the product on Product Hunt , content marketing, paid advertising, and product demos. Setting your KPIs will help you track the effectiveness of your marketing strategy.

SaaS 98

SaaS Sales Recruiting Onboarding Advertising 98

Outseta

JANUARY 20, 2020

But Buildium had found product market fit , and although I didn’t know it yet, I was stumbling into a great situation. I was one of the first 10 or so employees at the company, and over the next five years I was given a remarkable amount of freedom to try new growth strategies, to succeed, and to fail. We mostly succeeded.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SaaStr

NOVEMBER 19, 2019

Then I went over to the sales department. They said, well Nancy, that marketing machine you just met, they generate all these consistent leads. The demo is the sale and we close everybody in month. We partnered with a best in breed strategy of being able to connect to a lot of these billing platforms. He joined our board.

Scale 186

Scale SMB VP of Engineering Leadership 186

ProfitWell

DECEMBER 13, 2019

The goal in SaaS sales is not to convince your customer to buy your product there and then—it’s to win that customer over to your product for a lifetime. We’ll tell you how to use your understanding of a prospect to turn them into a delighted customer, what metrics to lean on, and how to build the perfect SaaS sales team. What is SaaS?

Scale 61

Scale Sales Recruiting Sales SaaS 61

Brian Balfour

OCTOBER 13, 2017

This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. In this post, I will walk you through how we laid the foundation for the HubSpot Sales product and set it on course towards that $100M goal.

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Sales Recruiting Software Review Growth Hacking Retention 111

OpenView Labs

DECEMBER 17, 2019

OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent. Product Managers Will Own a KPI. How many of your highest paid team members are in sales? The fact is that a great (albeit expensive) sales rep is worth every penny and has an obvious ROI.

Trends 67

Trends Sales Recruiting Technical Review SaaS 67

OpenView Labs

OCTOBER 26, 2021

Does your product-led growth strategy deliver on its promise to customers and prospects? . The exciting thing about prototypes is that large-scale experiments can be built through open-source projects , which companies like Netflix and Linkedin will do as a strategic way of recruiting top talent. . Milestone: Selecting a price.

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Sales Hiring Scale Sales Recruiting Marketing 82

Neil Patel

JANUARY 20, 2021

It also happens to be the linchpin of any successful marketing campaign. You need to attract potential buyers and funnel them into your sales funnel. With that said, let’s look at how Facebook’s news feed algorithm works to surface content. Then, we’ll dive into some strategies to increase your page’s organic reach.

Social Media 145

Social Media Software Review Branding Sales Recruiting 145

Casey Accidental

JANUARY 23, 2019

Over time, as we refined our process to determine quality restaurant leads and which neighborhoods mattered, we started centralizing supply with an inside sales team in HQ as well. For market launches, we would paratroop salespeople into a market to get to a certain amount of liquidity, then retreat to inside sales to scale.

Scale 73

Scale Marketplace as a Service Outsourcing Services Scaling 73

Chart Mogul

SEPTEMBER 19, 2019

But sales is the one thing founders cannot oversee — without it your startup will die. But the one thing you must think about is sales. Without sales, your startup dies. Yet, sales is all too often a dirty word. They go for the sale without caring about what the customer needs in the first place. Coach regularly.

Sales Hiring 52

Sales Hiring Scale Sales Recruiting Startup 52

CustomerSuccessBox

MAY 2, 2022

From outbound to inbound marketing, and from paid to non-paid platforms, there’s a lot to consider. Any aspiring SaaS startup must develop a solid marketing strategy. But what about SaaS companies that want to improve their marketing and distribution? Start-up Setup and Strategy.

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Sales Recruiting SaaS Outsourced Development Content Marketing 52