User Pilot

JANUARY 17, 2024

Scaling SaaS is not for the faint of heart. If you do not scale, you will be unable to reach a new pool of customers and your competitors will leave you in the dust. If you scale prematurely, you may struggle to satisfy customer expectations. Provide the necessary training for your sales teams.

Scale 105

Scale Scaling SaaS Underperforming Technical Team 105

Sales Enablement, SaaS and Growth

MARCH 23, 2020

One of the biggest challenges businesses face when they grow is scaling effective , autonomous and quick decision-making. Google, Apple and HubSpot are just three examples of industry-leading companies which use mental models to aid quick decision-making. Again, it was an easy to use model which scaled effective decision-making.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Sales Hacker

NOVEMBER 16, 2021

Lead generation is the lifeblood of any business. As a business grows, so will its lead generation channels and strategies. Without automation, optimization and growth will suffer, ultimately resulting in poor ROAS. What is lead generation automation? What is lead generation automation? In short, all of them.

Scale 127

Scale Outsourcing Services Artificial Intelligence Machine Learning 127

SaaStr

JULY 29, 2019

Hiring a junior content marketer may be much cheaper in direct comp than hiring a VP of Demand Gen. But a VP of Demand Gen that brings in $1m in pipeline her first year is going to be far cheaper overall than a Content Marketing Manager that doesn’t directly bring in any pipeline. No leads at all!

Sales Hiring 230

Sales Hiring Venture Capital Scale SaaS 230

SaaStock

FEBRUARY 14, 2019

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. Talk: Scaling & Exiting: Dreams, Designs & Dramas.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

SaaStr

JANUARY 28, 2020

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. So now, you’ll be able to go upstairs and you’ll hear the honest stories, right, of how a marketing leader, the CMO, works with the CCO. You just don’t know when.

Sales Hiring 244

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 244

Neil Patel

OCTOBER 25, 2020

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. Scaling a business isn’t easy.

Sales Hiring 145

Sales Hiring Outsourcing Services Underperforming Technical Team Sales Recruiting 145

GetUplift

JULY 4, 2024

They’re truly partners and an extension of our team. Michela Fossati-Bellani VP of Growth Marketing , Strata Identity Optimizing your website, campaigns and marketing strategy for conversion — regardless if it’s to a free trial, a paid plan, a demo, a sales call or a sign up for the company newsletter — is never easy.

Scale 75

Scale Technical Review B2B Strategy 75

Sales Hacker

JANUARY 3, 2022

Content is the cornerstone of sales enablement, but creating it is a massive headache. In order to create quality content , you need talent, tools, and time – lots of it. Those are resources that most sales teams do not have, and resources that most marketing teams need to protect.

Sales Enablement 113

Sales Enablement Scale Sales Hiring Outsourcing Services 113

Neil Patel

SEPTEMBER 18, 2020

Neil Patel Digital — Best For Content Marketing & Digital Strategy. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month and I’ve done the same things for my fortune 500 clients.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

SaaStr

SEPTEMBER 13, 2020

374: ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century—and what it was really like…the good, the bad, and most of all, the ugly. Even at spectacular scale, they’re still growing at 30%. They had to reinvent themselves.

Sales Hiring 232

Sales Hiring Scale Payments Cloud 232

Sales Hacker

MARCH 22, 2018

I run a European-based sales agency for software and technology companies. In this article, I will summarize what I’ve learned about B2B sales outsourcing. W hat is Sales Outsourcing? Sales outsourcing gives parts of your own sales process to others (individuals or agencies). Lead Generation).

Outsourcing Services 100

Outsourcing Services Sales Outsourcing Outsourced Development Scale 100

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

Intercom, Inc.

DECEMBER 18, 2018

Plain and simple, email marketing is the tactic of sending marketing messages via email. What might surprise you is just how much of the email you receive is a form of marketing. The retail sales emails are obvious, but email marketing also includes things like: Review reminders for recent purchases.

Underperforming Technical Team 150

Underperforming Technical Team Marketing Scale Software Review 150

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

SaaStr

JUNE 4, 2019

Here’s a little bit of my marketing experience, but I need to back up a little bit and go off slide to tell you about my pre-marketing experience. I actually worked in sales for five and a half years and that’s probably why I have tended to gravitate to B2B marketing. Worked as an AE and then a sales manager.

Sales Recruiting 231

Sales Recruiting Scale Underperforming Technical Team Pricing 231

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. And I put together these horrible, bad websites – I’m lucky there’s no evidence of them anymore. And I’m curious, at this point you’re really one of the leading figures.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

Intercom, Inc.

DECEMBER 19, 2018

Intercom, the product, continued to develop at a fast pace with hundreds of new features big and small – from an entirely reimagined Messenger to a thriving Intercom App Store to next generation chatbots, Custom Bots and Answer Bot. We invested in more social and video content as well to connect with more of you. Eoghan McCabe, CEO. “We

Scale 150

Scale Sales Recruiting Underperforming Technical Team Sales Hiring 150

OpenView Labs

MAY 12, 2020

Those are some pretty great results for a small team—only about 50 people in the whole company—that needs to navigate the challenges of selling a horizontal product serving multiple audiences from single-player scenarios to enterprise deployments. Small businesses or teams who adopt it self-service.

Underperforming Technical Team 98

Underperforming Technical Team Marketing Scale B2C 98

User Pilot

MARCH 30, 2025

The odds are inherently against you, and without a proactive marketing strategy, youre turning those odds into impossibilities. However, there are good and bad ways to approach this tactic. Leverage SEO-driven content marketing Search engine optimization (SEO), to this day, has become synonymous with organic marketing.

Mobile 66

Mobile Acquisition Software Review Social Media 66

Intercom, Inc.

MAY 8, 2019

How do you keep up with such breakneck development? By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing. You can listen to the full conversation above that Meghan had with our Director of Content John Collins , or catch Meghan’s key takeaways below.

Acquisition 116

Acquisition Scale Underperforming Technical Team Advertising 116

Neil Patel

OCTOBER 27, 2020

Everything from a site builder, perhaps using a website template to web design and using social media to develop your new business website. This is just as bad as not having a website in the first place. Most good support teams will even have full backups of your site that they can restore if worse comes to worst.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Marketplace as a Service Software Review 145

Buffer Resources

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  After all, most leads consume three to four pieces of content from a vendor before engaging with their sales team.

Outsourcing Services 121

Outsourcing Services Scale Outsourced Development Underperforming Technical Team 121

yoursales

DECEMBER 19, 2022

Sales Stack 2023 Sales Tools for Professional B2B Sales SALES STACK 2023: Sales Tools for. Professional Sales SALES STACK. 2022: Sales Tools. Sales share this with your network S ales tools and figuring out what your sales stack 2023 should look like is as challenging as ever.

Scale 88

Scale Sales Recruiting Sales Outsourced Development 88

Neil Patel

MARCH 2, 2021

They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions. The more (positive) reviews and testimonials you have, the more likely prospective customers are to put their faith and money in your services. Amazon deducts a referral fee from every sale you make through the platform.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Neil Patel

SEPTEMBER 28, 2020

You’re going to need a list of: Goals, KPIs, and objectives: For example, you could focus your attention on generating a specific number of leads, customers, or revenue. Competitors and key players: You’ll want to identify your competitors and their strengths and weaknesses. Here are a few examples. For each segment?

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

Baremetrics

NOVEMBER 9, 2021

It’s natural to lose interest or just not have the resources to keep a startup going or scaling. Scalability Other Factors That Affect the Sales Multiple How to Make Your SaaS Business More Attractive and Valuable 1. Develop a Full Marketing Strategy 2. The issue comes when you haven’t prepared for an exit.

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

Baremetrics

AUGUST 23, 2021

You need to have a strategic approach that includes identifying your market fit, developing appropriate positioning and marketing strategies, and measuring performance. Here's where having a go-to-market (GTM) strategy comes into the picture. Table of Contents. Marketing and distribution channels 3.

Strategy 104

Strategy Scale Payment Features Software Review 104

User Pilot

AUGUST 30, 2024

Assess your competitor’s marketing strategies Next, study how your competitors market their products. This involves evaluating their messaging, content marketing efforts , social media presence, SEO strategies, and paid advertising campaigns. Product comparison example. Create a competitive analysis report template.

Underperforming Technical Team 105

Underperforming Technical Team SaaS Benchmarks Social Media 105

Neil Patel

OCTOBER 23, 2020

While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. How to Identify and Hire the Best Specialized Marketing Agency for Your Company? Email Marketing. Does your current budget allow it?

Outsourcing Services 112

Outsourcing Services Sales Hiring Outsourced Development Marketing 112

Chart Mogul

APRIL 29, 2020

In this article, Igor Debatur, founder of one of the leading content delivery products on the market, tells us about why page load speed is so important and how to get it right for your website. As a result, low-speed performance leads to lower profits and reputation losses, and even harms long-term business prospects.

Scale 90

Scale Underperforming Technical Team Technical Review Software Review 90

User Pilot

JANUARY 22, 2024

To create a go-to-market strategy, you’ll need to identify your target market, craft your value proposition , master your product’s strategic positioning and messaging , and decide on your marketing channels. This, in turn, provides you with a roadmap, serving as a guide for the team.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

User Pilot

NOVEMBER 8, 2022

A go-to-market strategy is needed whenever you’re launching a new product into an existing market, entering a new market with an existing product, or entering a new market with a new product. Determine whether you’ll adopt the product-led growth strategy or the sales-led strategy.

Strategy 98

Strategy Sales Recruiting Scale Marketing 98

OpenView Labs

APRIL 13, 2020

In the last decade, a few major things have happened: Emergence of new platforms with incredible scale (from Facebook to TikTok). Integration of the marketing and product tech stacks. New approaches to user-centric marketing and product. The convergence of these changes has led many to realize that “growth” is a team sport.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Neil Patel

JANUARY 18, 2023

The priorities for 2022 continued to be informative, useful content that answered user search queries. If there’s a story to tell from 2022, it’s that Google’s algorithm updates continue to impact the past, present, and even future of both web development and content creation.

VP of Engineering 113

VP of Engineering AI Search Engineering Social Media 113

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

Outseta

JANUARY 20, 2020

I was managing a team of 15 and the company had grown to about 140 employees. In light of the sale of Buildium last month I figured now is as good of a time as any to reflect on the most important ones. This required no additional addressable market and also helped to drive down Buildium’s churn rate. We mostly succeeded.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145