SaaStr

JULY 29, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. In some ways they’re a next-generation marketing automation system for restaurants, sort of a, they’re a Toast partner but a Toast Plus. As they scaled, they radically changed how they did sales. Jason Lemkin: Okay.

Scale 273

Scale Scaling Sales Hiring Enterprise 273

SaaStr

JULY 15, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling from $1M to $10M. We did a good AMA on this scaling at SaaStr Europa in Barcelona, a couple weeks back. That will scale, and then take those emails after four great pieces of content and do a weekly webinar and do a weekly get-together for them.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

Teamgate

JULY 1, 2020

There’s no secret in content marketing, what you are missing is a content marketing funnel. According to statistics , While 83% of B2B marketers use content marketing for lead generation, 61% of B2B marketers find high-quality lead generation a top challenge. Same thing here.

Content Marketing 124

Content Marketing Scale Underperforming Technical Team Marketing 124

SaaStr

FEBRUARY 27, 2023

In 2019, the founding team at Storyblok set out to create a content marketing solution that worked for everyone—developers and marketers alike. They also hired a VP of Partners who knew how to scale B2B software. The company has since grown to more than 200 employees and over 75,000 customers.

Scale 245

Scale Sales Hiring Sales Recruiting Scaling 245

SaaStr

FEBRUARY 20, 2022

Everyone has awoken to how important Content Marketing is in SaaS and almost anywhere in building an audience, awareness, and leads. Content Marketing is one of the top 5 initiatives of almost any growth marketer or demand gen leader now. And SEO really scales. What did I learn? Still, it’s a black art.

Scale 290

Scale Content Marketing Consulting Scaling 290

Tom Tunguz

JUNE 1, 2023

Sales development, content marketing, & software engineering strike me as the workstreams that will benefit immediately. Content marketing 30% 5% 1.5% AI’s contribution to engineering productivity is 5x+ greater than other teams because of the scale of the gain & the company’s team composition.

AI 315

AI Startup Scale Headcount 315

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. How to launch a content program during a crisis , with Joei Chan. Marketing by accident.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

SaaStr

APRIL 4, 2023

Virality and content marketing will be essential to create traffic and win new customers. The post How To Scale Your Go-to-Market Strategy at Every Stage with Cipio Partners Managing Partner Rolan Dennert (Video) appeared first on SaaStr. The sales cycle at this stage may be very short. One thing is for certain.

Scale 246

Scale Scaling Strategy Outbound Sales Team 246

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketing Social Media Scale 114

SaaStr

JULY 20, 2024

But the reality is, if you’re scaling from $1M to $20M in ARR, you’re going to need to become best friends with your executive recruiters.” Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. On day one at Secureframe, they invested in content marketing.

Sales Recruiting 299

Sales Recruiting Sales Hiring Scale Engineering 299

SaaStr

AUGUST 24, 2021

It could be content marketing. Be a true subject matter expert in your content marketing. But what’s less hard is being a subject matter expert in your own content marketing. Later, agencies can be magical to help you scale in areas you don’t have full-time resources. It could be targeted outbound.

Scale 343

Scale Startup Marketing SaaS 343

SaaStr

MARCH 27, 2025

The first 10 customers are all about doing things that dont scale. Writing some incredible, S-tier content. Content marketing and SEO are changing with AI, but still remain incredibly powerful. Write one S-tier, incredibly high value piece of content a week. Dear SaaStr: How Do I Get My First 10 Customers?

Scale 133

Scale Content Marketing AI Scaling 133

Intercom, Inc.

JULY 11, 2019

If you’re a leader, he says, don’t try to scale your job. Since 2010, he’s helped the company grow to more than 40,000 customers and helped scale the support team to more than 500 employees to assist those users. Michael: Most people listening probably think of HubSpot as this inbound marketing company.

Scale 188

Scale Scaling Sales Hiring Underperforming Technical Team 188

SaaStr

FEBRUARY 8, 2022

Content Marketing and SEO. This takes a while and there is some snake oil here, but done right, content marketing works. Write a few pieces of iconic content, that really help your customers, and they will find you. And yes, it’s hard to make it scale unless you really know what you are doing.

Marketing 313

Marketing Scale Content Marketing Consulting 313

Tom Tunguz

JANUARY 17, 2017

Most notably, comments meaningfully changed readers’ perceptions of the content they read, even if the comments are not sound. In addition, I haven’t found a way to effectively moderate comments at scale. Several months ago, I deployed a chat widget at the bottom off this page as an experiment.

Content Marketing 100

Content Marketing Scale Marketing Startup 100

SaaStr

FEBRUARY 9, 2024

You’ll figure out how to do initial content marketing. That’s not enough to scale. But if you can’t recruit those leaders under you, really great ones … you can’t scale. The early phase 1 stuff you’ll be terrible at, but you’ll figure it out, albeit painfully. After that you have to recruit the best of the best to win.

Scale 293

Scale Interviewing Engineering Content Marketing 293

SaaStr

JUNE 14, 2020

When you are ready to really scale — say $8m-$10m+ in ARR, usually — there is now a whole surplus of candidates who will come in and build a team for you. You can’t scale after that without one. You’ll need 5 folks in marketing at $10m+ ARR, not 1. In many cases this is a good thing. Which is fair.

Sales Hiring 302

Sales Hiring Scale Sales Recruiting SaaS 302

SaaStr

FEBRUARY 19, 2021

Dharmesh and I knew a lot about services and a lot about how to do SEO and content marketing. ’ We always thought that there’d be a giant market down below that Fortune 500 for startups that wanted to scale from 2 employees to 2000 employees and build a killer product for those people.

Social Media 284

Social Media Content Marketing Enterprise Retention 284

SaaStr

OCTOBER 10, 2023

That may sound obvious, but what I mean is, most start-ups scale roughly the same way after $1m-$2m in ARR or so, at a given price point. Content Marketing. Today, everyone is trying to do ‘content marketing’. Answer: try everything that just might work, even a little bit. This worked for me, a bit.

Scale 284

Scale Sales Hiring Growth Hacking Content Marketing 284

SaaStr

SEPTEMBER 14, 2023

Training by osmosis with a couple of street-smart reps doesn’t scale much past 2-3 reps,” says Lemkin. Ultimately, you have to pause, find a manager to scale them, listen to them, and train them. Content marketing is so important. Folks who do mediocre outsourced content or a boring podcast won’t move the needle.

Outsourcing Services 285

Outsourcing Services Sales Hiring Scale Sales Recruiting 285

SaaStr

NOVEMBER 21, 2020

But as I now work with 24+ scaling SaaS companies, all of whom, all of us, who struggle to build a great management team … I’ve learned to distill it all down to one thing. About recruiting and helping you scale. Zero content marketing. How to hire a great VP of product. All good stuff. No one using Intercom.

Sales Hiring 357

Sales Hiring Scale Sales Recruiting Engineering 357

SaaStr

JANUARY 29, 2021

In Customer Success, we’ll probably need about 20 headcount: Assume $1m ARR per CSM as you are scaling, $1.5m In Marketing, it can vary based on outside vendors, but I’m guessing 4-8 employees: VP Marketing. Director, Field Marketing (events, etc.). Content Marketing. Product Marketing.

Sales Hiring 349

Sales Hiring Headcount Scale Engineering 349

SaaStr

FEBRUARY 9, 2024

Either way, the foundation for success in Go-To-Market starts with the right team. GC thinks about building out your Go-To-Market team in 3 ways: Short vs. long-term needs Product maturity Experimental vs. scale Short-term vs. long-term needs. Experimental vs. Scale. For Zapier, sales was a new function two years ago.

Scale 317

Scale Sales Hiring Sales Marketing 317

User Pilot

JANUARY 17, 2024

Scaling SaaS is not for the faint of heart. If you do not scale, you will be unable to reach a new pool of customers and your competitors will leave you in the dust. If you scale prematurely, you may struggle to satisfy customer expectations. Optimizing your marketing strategy to cut costs.

Scale 105

Scale Scaling Underperforming Technical Team SaaS 105

SaaStr

MAY 24, 2024

Efficiency in writing: a five-minute rule Effective content marketing should be based on genuine insights and learnings, not solely on polished writing. The role of a great VP of Marketing remains consistent: generating and nurturing leads through various marketing channels.

Sales Hiring 293

Sales Hiring Outsourcing Services Technical Review Scale 293

Intercom, Inc.

DECEMBER 20, 2018

As the co-founder of WebProfits , he’s led marketing strategy for the likes of Intuit, LinkedIn and Salesforce. Not to mention, he’s scaling seven of his own SaaS companies – including Mailshake , a cold email outreach tool for sales. for content marketers and link builders and SEOs. It didn’t work.

Scale 151

Scale Scaling Technical Review Systems Review 151

Baremetrics

DECEMBER 8, 2020

In this article, the founder of Product Marketing Alliance (and Baremetrics customer) Richard King, shared how he turned a network of product marketers into a thriving paid community with over 20,000 members, using some simple but powerful content marketing tactics. Things scaled real quick. Read his story below!

Content Marketing 98

Content Marketing Marketing Business Product Marketing 98

SaaStr

JUNE 27, 2020

Hiring a “VP” of Sales before you have 2 scaled reps and a repeating process. Hiring too junior of a marketing person. Outsourced content marketing. But if some 3rd party is writing your content, don’t expect too much. Sales: Hiring any reps you wouldn’t buy from yourself. This never works out in the early days.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

SaaStr

OCTOBER 22, 2021

The reason is while I believe for a Given ACV, everyone sort of scales the same way after Initial Traction … we all find different ways to get to Initial Traction. Others are content marketing geniuses and build a mini-brand abnormally early. To the first $1m in ARR, to do the Impossible.

Scale 293

Scale B2C SaaS Scaling 293

SaaStr

FEBRUARY 2, 2023

Pepper is a powerful content marketing platform that helps you create high-quality content at speed and scale. Build your dream content team, create and manage content, and connect with your creators on our platform, designed for champions.

Cloud spend optimization 260

Cloud spend optimization AWS Scale compliance 260

SaaStr

AUGUST 29, 2022

VC State of the Market with SaaStr’s CEO and Cowboy Ventures : Hear from SaaS VC legend, Aileen Lee , and SaaStr’s CEO Jason Lemkin on the current state of VC and what you need to know for 2023 and beyond. Scaling Revenue in 2022: What’s the Same and What’s Different? What Could Possibly Go Wrong?

Scale 284

Scale Sales Hiring Marketplace as a Service B2B 284

SaaStr

MAY 31, 2024

At scale, this is a jigsaw puzzle,” he said. One of Jason’s superpowers is writing content in his head automatically. Many folks who generate content aren’t writers. They may be copywriters or content marketers, but they’re not writers. Passions are the way to go in content marketing. #5:

Sales Hiring 302

Sales Hiring Sales Recruiting Marketing Scale 302

SaaStr

JANUARY 29, 2022

And for the content marketers out there, it may be at least a little interesting to see where our traffic growth to SaaStr.com in 2021 came from. Good to see it’s still growing, but I wish it magically built on itself even faster at scale. We never even did a digital event before March 2020. But that platform moves on.

Social Media 284

Social Media AI Search Scaling Engagement 284

SaaStr

NOVEMBER 9, 2023

Hiring a “VP” of Sales before you have 2 scaled reps and a repeating process. Get rid of this marketer. Outsourced content marketing. But if some 3rd party is writing your content, don’t expect too much. My list of some bad ones: Sales: Hiring any reps you wouldn’t buy from. This never works out in the early days.

Sales Hiring 284

Sales Hiring Scale Startup Marketing 284

Totango

JUNE 8, 2021

KR: We tend to leverage a lot of the data to meet people where they are in the journey and trickle in other content – whether it’s video articles, training, content marketing material, etc. They’re already writing great emails, so just leverage those great emails and scale them. along the way to engage them.

Scale 118

Scale Scaling Technical Review Systems Review 118

Sales Hacker

SEPTEMBER 17, 2020

Today, we’re going to show you how to use technology to set up a process for personalization at scale. Personalization at Scale: Leverage Tech for Volume and Value. Technology is the key to achieving personalization at scale. Selling at scale is a crucial part of business growth. The answer is simple — technology.

Scale 117

Scale Technology Scaling Sales 117

SaaStr

SEPTEMBER 12, 2021

They are your content marketers, your word-of-mouth engine, and sometimes, your little acorns that can grow into a big customer. But it’s so fun and rewarding to watch a great one scale from the early days to a market leader. But the long tail was always there. The 1000s of developers happily using your product.

Scale 272

Scale Sales Hiring Investment Mobile 272